AOP - Harnessing Specialised Search January 22, 2008

Customers include:

About Digital Marketing Increasing complexity Much more a science than an art Try something Measure what happens Adjust something Try something else…….

Increasing complexity

Much more a science than an art

Try something

Measure what happens

Adjust something

Try something else…….

Key Strategy Put the leavers of power in the hands of the editors and marketers

Win back search traffic from the big guys Widgets and search toolbar syndication Search as a traffic generator

Win back search traffic from the big guys

Widgets and search toolbar syndication

Intelligence from search “ Hold the front page” Content gaps? “ Cross sell” traffic within your portfolio Support email and offline marketing Build additional value into your subscriber databases

“ Hold the front page”

Content gaps?

“ Cross sell” traffic within your portfolio

Support email and offline marketing

Build additional value into your subscriber databases

Revenue opportunities Run-of-site Search results pages provide additional page views for general advertising Category sponsorships Typically tenancy

Run-of-site

Search results pages provide additional page views for general advertising

Category sponsorships

Typically tenancy

Keyword targeting Advertisers understand AdWords, and most already use it (CPC model) Sell a unique combination of demographic and keyword targeting Integrated ad server within our service provides A range of payment models Tenancy, CPM, CPC A range of formats banners, buttons, directory listings, sponsored links etc.

Advertisers understand AdWords, and most already use it (CPC model)

Sell a unique combination of demographic and keyword targeting

Integrated ad server within our service provides

A range of payment models

Tenancy, CPM, CPC

A range of formats

banners, buttons, directory listings, sponsored links etc.

Self service advertising? Typically not applicable in B2B Is there a long tail of advertisers to address?

Typically not applicable in B2B

Is there a long tail of advertisers to address?

Functional examples Looking for “guys?”

Looking for “guys?”

Functional examples Looking for “guys?”

Looking for “guys?”

Questions?