The Road Map to ROI Jacqui Taylor, CEO FlyingBinary @jacquitaylorfb
FlyingBinary <ul><li>Established April 2009 </li></ul><ul><li>Incorporated June 2010 </li></ul><ul><li>Federated Partner C...
SMO Approach Audit Harvest Enrich Experience Image: jscreationzs /FreeDigitalPhotos.net
Audit Baseline measurement  Remeasure at agreed intervals Track progress Image: worradmu /FreeDigitalPhotos.net
Harvest Raw data across the social networks Customer / Transactional /Operational Campaign / Product Restructure and blend...
Enrich Enrich Sentiment analysis Add semantic layer Generate analytics layer
Experience Interactive visuals Stakeholder specific mobile capability Image: Michal Marcol /FreeDigitalPhotos.net
Measurement Maturity Listening  Monitoring  Engagement
Listening Establish social profile Research product / service Define measurement profile Transfer of resources to social I...
Monitoring Develop social experience Rapid customer response Change what you measure Competitor analysis  Image:  digitala...
Blended customer insight Profiled customer life cycle R & D with Influencers  Campaign / Launch ROI tracking Engagement Im...
The Future? Digital by Default Create ecosystems Share social insight and data Develop new business models
What If? “ Information is the new Oil” Peter Hinssen  Entrepreneur in Residence McKinsey Image: jscreationzs /FreeDigitalP...
 
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The Road Map to ROI ; how companies are evolving social monitoring to social measurement and demonstrating ROI.

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Presentation delivered by Jacqui Taylor at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.

For more information visit http://www.socialmediadna.co.uk

Published in: Business, Technology
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The Road Map to ROI ; how companies are evolving social monitoring to social measurement and demonstrating ROI.

  1. 1. The Road Map to ROI Jacqui Taylor, CEO FlyingBinary @jacquitaylorfb
  2. 2. FlyingBinary <ul><li>Established April 2009 </li></ul><ul><li>Incorporated June 2010 </li></ul><ul><li>Federated Partner Companies </li></ul><ul><li>Social Measurement Optimisation - SMO </li></ul>FlyingBinary
  3. 3. SMO Approach Audit Harvest Enrich Experience Image: jscreationzs /FreeDigitalPhotos.net
  4. 4. Audit Baseline measurement Remeasure at agreed intervals Track progress Image: worradmu /FreeDigitalPhotos.net
  5. 5. Harvest Raw data across the social networks Customer / Transactional /Operational Campaign / Product Restructure and blend Image: Michal Marcol /FreeDigitalPhotos.net
  6. 6. Enrich Enrich Sentiment analysis Add semantic layer Generate analytics layer
  7. 7. Experience Interactive visuals Stakeholder specific mobile capability Image: Michal Marcol /FreeDigitalPhotos.net
  8. 8. Measurement Maturity Listening Monitoring Engagement
  9. 9. Listening Establish social profile Research product / service Define measurement profile Transfer of resources to social Image: zirconicusso /FreeDigitalPhotos.net
  10. 10. Monitoring Develop social experience Rapid customer response Change what you measure Competitor analysis Image: digitalart / FreeDigitalPhotos.net
  11. 11. Blended customer insight Profiled customer life cycle R & D with Influencers Campaign / Launch ROI tracking Engagement Image: jscreationzs / FreeDigitalPhotos.net
  12. 12. The Future? Digital by Default Create ecosystems Share social insight and data Develop new business models
  13. 13. What If? “ Information is the new Oil” Peter Hinssen Entrepreneur in Residence McKinsey Image: jscreationzs /FreeDigitalPhotos.net

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