Seo For Blogs

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  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).

Transcript

  • 1. SEO For Blogs Stuff to help you rank well when it matters
  • 2. Who Am I?
    • Got on the Internet in 1986 at my school lab
    • Working online with search since 1996
    • Social Media, Paid & Natural Search with a smattering of Affiliates
    • in-house: e-Commerce, Publishing & High Tech
    • Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI
    • Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB
    • One of the SEO Chicks !
  • 3. What is SEO?
    • “ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
    • - SEOmoz
  • 4.  
  • 5. What is SEO?
    • Natural Visibility including
    • Words
    • Images
    • Video
    • Links
  • 6. Top Factors You Need To Consider
    • Keyword Research
    • Tags
    • Image Optimisation
    • On Page Text
    • Site Architecture and Internal Links
    • Links
    • SEO Tools
  • 7. Elements of Ranking
    • Title Tags
    • Meta Description Tags
    • Meta Keyword Tags
    • H1, H2, H3
    • Keywords in the content
    • URL Structure
    • Linking
    • Authority
    • Age of domain
  • 8. On Page Header tags Navigation Image ALT tags Main page content
  • 9. Header tags H1 H2 H3
  • 10. Keyword Research
    • Check that the words are what everyone uses and not just internal/personal jargon
    • Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking”
    • Go for a longer tail – 2 or more words
    • Each page needs an individual focus
    • Check Google for competition and news articles
    • Use as many keyword tools as possible
  • 11. https://adwords.google.com/select/KeywordToolExternal?defaultView=2
  • 12. Natural search – SEO factors
    • Around 200 factors contribute to the ranking of a webpage or a website.
    • These 200 factors can be broadly categorised as:
    Content Technical/Architecture Popularity
  • 13. SEO
    • On Page Text SEO
    • Permalinks
    • Optimize your Titles for SEO
    • Optimize your Descriptions
    • Keyword rich internal links
  • 14. On Page Text
    • Stick to a single focus
    • Don’t use all keywords for whole site on all pages - focus
    • Semantic relevancy is key
  • 15. Keyword density
    • 5 – 10 occurrences of the
    • keyword or phrase per 100
    • Words.
    • What you should avoid is
    • the following…
  • 16. Optimal Keyword Density
    • No magic number
    • Anchor text counts less towards density
    • Total number of words matters
    • 20% density gets you banned from Bing – no reinclusion request yet
    • 5 – 7% or as high as 10% ideal
    • Does not include meta data
    • Check competitors
    • Keyword Density Checkers:
    • www.webconfs.com/keyword-density-checker.php
    • www.ranks.nl/tools/spider.html
    • tools.seobook.com/general/keyword-density/
  • 17. URLs
    • Optimise
    • Used for relevancy
    • Make it for people AND search engines
  • 18. URLs - Permalinks
  • 19.  
  • 20. Title Tag
    • Customise it
    • Ensure keywords at start
    • Don’t stuff keywords
    • Unique
    • Don’t let blog name go first
  • 21.  
  • 22. Descriptions
    • Compelling call to action
    • Don’t auto-generate – write it
    • Don’t let this happen to you (if it matters)
  • 23. ENGAGE!
    • Respond to comments
    • Follower top commenters on Twitter
    • Post responses to other blogs
    • Encourage RSS feed signup and list subscription
  • 24. Analytics
  • 25. Use Popularity to Elevate
  • 26.  
  • 27. Keyword Rich Internal Links
    • Logical Groupings – macro to micro
    • Keep visitors longer
    • Reinforce keyword relevance
  • 28.  
  • 29. External Link Building
    • Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing
    • Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)”
    • Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site
    • Remember – Anchor text is important to
    • get right
  • 30. Link:desired-target-domain.com
  • 31. Linkbait
    • Written purely to encourage links
    • Blog responses
    • Twitter – retweets
    • Digg
    • Use Technorati
  • 32. Linkbait
  • 33. Yoast.com – Use The Plugins!
  • 34. Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/
  • 35. Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/JudithLewis