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Seo For Blogs

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  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • Transcript

    • 1. SEO For Blogs Stuff to help you rank well when it matters
    • 2. Who Am I?
      • Got on the Internet in 1986 at my school lab
      • Working online with search since 1996
      • Social Media, Paid & Natural Search with a smattering of Affiliates
      • in-house: e-Commerce, Publishing & High Tech
      • Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI
      • Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB
      • One of the SEO Chicks !
    • 3. What is SEO?
      • “ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
      • - SEOmoz
    • 4.  
    • 5. What is SEO?
      • Natural Visibility including
      • Words
      • Images
      • Video
      • Links
    • 6. Top Factors You Need To Consider
      • Keyword Research
      • Tags
      • Image Optimisation
      • On Page Text
      • Site Architecture and Internal Links
      • Links
      • SEO Tools
    • 7. Elements of Ranking
      • Title Tags
      • Meta Description Tags
      • Meta Keyword Tags
      • H1, H2, H3
      • Keywords in the content
      • URL Structure
      • Linking
      • Authority
      • Age of domain
    • 8. On Page Header tags Navigation Image ALT tags Main page content
    • 9. Header tags H1 H2 H3
    • 10. Keyword Research
      • Check that the words are what everyone uses and not just internal/personal jargon
      • Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking”
      • Go for a longer tail – 2 or more words
      • Each page needs an individual focus
      • Check Google for competition and news articles
      • Use as many keyword tools as possible
    • 11. https://adwords.google.com/select/KeywordToolExternal?defaultView=2
    • 12. Natural search – SEO factors
      • Around 200 factors contribute to the ranking of a webpage or a website.
      • These 200 factors can be broadly categorised as:
      Content Technical/Architecture Popularity
    • 13. SEO
      • On Page Text SEO
      • Permalinks
      • Optimize your Titles for SEO
      • Optimize your Descriptions
      • Keyword rich internal links
    • 14. On Page Text
      • Stick to a single focus
      • Don’t use all keywords for whole site on all pages - focus
      • Semantic relevancy is key
    • 15. Keyword density
      • 5 – 10 occurrences of the
      • keyword or phrase per 100
      • Words.
      • What you should avoid is
      • the following…
    • 16. Optimal Keyword Density
      • No magic number
      • Anchor text counts less towards density
      • Total number of words matters
      • 20% density gets you banned from Bing – no reinclusion request yet
      • 5 – 7% or as high as 10% ideal
      • Does not include meta data
      • Check competitors
      • Keyword Density Checkers:
      • www.webconfs.com/keyword-density-checker.php
      • www.ranks.nl/tools/spider.html
      • tools.seobook.com/general/keyword-density/
    • 17. URLs
      • Optimise
      • Used for relevancy
      • Make it for people AND search engines
    • 18. URLs - Permalinks
    • 19.  
    • 20. Title Tag
      • Customise it
      • Ensure keywords at start
      • Don’t stuff keywords
      • Unique
      • Don’t let blog name go first
    • 21.  
    • 22. Descriptions
      • Compelling call to action
      • Don’t auto-generate – write it
      • Don’t let this happen to you (if it matters)
    • 23. ENGAGE!
      • Respond to comments
      • Follower top commenters on Twitter
      • Post responses to other blogs
      • Encourage RSS feed signup and list subscription
    • 24. Analytics
    • 25. Use Popularity to Elevate
    • 26.  
    • 27. Keyword Rich Internal Links
      • Logical Groupings – macro to micro
      • Keep visitors longer
      • Reinforce keyword relevance
    • 28.  
    • 29. External Link Building
      • Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing
      • Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)”
      • Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site
      • Remember – Anchor text is important to
      • get right
    • 30. Link:desired-target-domain.com
    • 31. Linkbait
      • Written purely to encourage links
      • Blog responses
      • Twitter – retweets
      • Digg
      • Use Technorati
    • 32. Linkbait
    • 33. Yoast.com – Use The Plugins!
    • 34. Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/
    • 35. Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/JudithLewis

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