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SEO For Blogs Stuff to help you rank well when it matters
Who Am I? <ul><li>Got on the Internet in 1986 at my school lab </li></ul><ul><li>Working online with search since 1996 </l...
What is SEO? <ul><li>“ SEO is the active practice of optimizing a web site by improving internal and external aspects in o...
 
What is SEO? <ul><li>Natural Visibility including </li></ul><ul><li>Words </li></ul><ul><li>Images </li></ul><ul><li>Video...
Top Factors You Need To Consider <ul><li>Keyword Research </li></ul><ul><li>Tags </li></ul><ul><li>Image Optimisation </li...
Elements of Ranking <ul><li>Title Tags  </li></ul><ul><li>Meta Description Tags  </li></ul><ul><li>Meta Keyword Tags  </li...
On Page Header tags Navigation Image ALT tags Main page content
Header tags H1  H2  H3
Keyword Research <ul><li>Check that the words are what everyone uses and not just internal/personal jargon </li></ul><ul><...
https://adwords.google.com/select/KeywordToolExternal?defaultView=2
Natural search – SEO factors <ul><li>Around 200 factors contribute to the ranking of a webpage or a website. </li></ul><ul...
SEO <ul><li>On Page Text SEO </li></ul><ul><li>Permalinks </li></ul><ul><li>Optimize your Titles for SEO </li></ul><ul><li...
On Page Text <ul><li>Stick to a single focus </li></ul><ul><li>Don’t use all keywords for whole site on all pages - focus ...
Keyword density <ul><li>5 – 10 occurrences of the </li></ul><ul><li>keyword or phrase per 100 </li></ul><ul><li>Words. </l...
Optimal Keyword Density <ul><li>No magic number </li></ul><ul><li>Anchor text counts less towards density </li></ul><ul><l...
URLs <ul><li>Optimise </li></ul><ul><li>Used for relevancy </li></ul><ul><li>Make it for people AND search engines </li></ul>
URLs - Permalinks
 
Title Tag <ul><li>Customise it </li></ul><ul><li>Ensure keywords at start </li></ul><ul><li>Don’t stuff keywords </li></ul...
 
Descriptions <ul><li>Compelling call to action </li></ul><ul><li>Don’t auto-generate – write it </li></ul><ul><li>Don’t le...
ENGAGE! <ul><li>Respond to comments </li></ul><ul><li>Follower top commenters on Twitter </li></ul><ul><li>Post responses ...
Analytics
Use Popularity to Elevate
 
Keyword Rich Internal Links <ul><li>Logical Groupings – macro to micro </li></ul><ul><li>Keep visitors longer </li></ul><u...
 
External Link Building <ul><li>Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yaho...
Link:desired-target-domain.com
Linkbait <ul><li>Written purely to encourage links </li></ul><ul><li>Blog responses </li></ul><ul><li>Twitter – retweets <...
Linkbait
Yoast.com – Use The Plugins!
Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/
Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/Judith...
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Seo For Blogs

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  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • 1- This is the standard ‘ Bullet ’ slide and all fonts, sizes and colours have been defined on the ‘Slide Master’. 2- Each bullet point enters on ‘ Mouse Click ’ with a ‘ Wipe Right ’ effect. 3- You can make changes to the custom animations by accessing the ‘Custom Animations settings (Slide Show  Custom Animations) and choosing to group the bullet levels by 1 st , 2 nd , 3 rd , etc. or on ‘mouse click’ or ‘automatically’ after the previous bullet. 4- The ‘ Example Standout Text ’ always uses the blue box fill with no keyline and should enter with a ‘Wipe Down’ transition effect (Slide Show  Custom Animations).
  • Transcript of "Seo For Blogs"

    1. 1. SEO For Blogs Stuff to help you rank well when it matters
    2. 2. Who Am I? <ul><li>Got on the Internet in 1986 at my school lab </li></ul><ul><li>Working online with search since 1996 </li></ul><ul><li>Social Media, Paid & Natural Search with a smattering of Affiliates </li></ul><ul><li>in-house: e-Commerce, Publishing & High Tech </li></ul><ul><li>Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI </li></ul><ul><li>Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB </li></ul><ul><li>One of the SEO Chicks ! </li></ul>
    3. 3. What is SEO? <ul><li>“ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” </li></ul><ul><li>- SEOmoz </li></ul>
    4. 5. What is SEO? <ul><li>Natural Visibility including </li></ul><ul><li>Words </li></ul><ul><li>Images </li></ul><ul><li>Video </li></ul><ul><li>Links </li></ul>
    5. 6. Top Factors You Need To Consider <ul><li>Keyword Research </li></ul><ul><li>Tags </li></ul><ul><li>Image Optimisation </li></ul><ul><li>On Page Text </li></ul><ul><li>Site Architecture and Internal Links </li></ul><ul><li>Links </li></ul><ul><li>SEO Tools </li></ul>
    6. 7. Elements of Ranking <ul><li>Title Tags </li></ul><ul><li>Meta Description Tags </li></ul><ul><li>Meta Keyword Tags </li></ul><ul><li>H1, H2, H3 </li></ul><ul><li>Keywords in the content </li></ul><ul><li>URL Structure </li></ul><ul><li>Linking </li></ul><ul><li>Authority </li></ul><ul><li>Age of domain </li></ul>
    7. 8. On Page Header tags Navigation Image ALT tags Main page content
    8. 9. Header tags H1 H2 H3
    9. 10. Keyword Research <ul><li>Check that the words are what everyone uses and not just internal/personal jargon </li></ul><ul><li>Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking” </li></ul><ul><li>Go for a longer tail – 2 or more words </li></ul><ul><li>Each page needs an individual focus </li></ul><ul><li>Check Google for competition and news articles </li></ul><ul><li>Use as many keyword tools as possible </li></ul>
    10. 11. https://adwords.google.com/select/KeywordToolExternal?defaultView=2
    11. 12. Natural search – SEO factors <ul><li>Around 200 factors contribute to the ranking of a webpage or a website. </li></ul><ul><li>These 200 factors can be broadly categorised as: </li></ul>Content Technical/Architecture Popularity
    12. 13. SEO <ul><li>On Page Text SEO </li></ul><ul><li>Permalinks </li></ul><ul><li>Optimize your Titles for SEO </li></ul><ul><li>Optimize your Descriptions </li></ul><ul><li>Keyword rich internal links </li></ul>
    13. 14. On Page Text <ul><li>Stick to a single focus </li></ul><ul><li>Don’t use all keywords for whole site on all pages - focus </li></ul><ul><li>Semantic relevancy is key </li></ul>
    14. 15. Keyword density <ul><li>5 – 10 occurrences of the </li></ul><ul><li>keyword or phrase per 100 </li></ul><ul><li>Words. </li></ul><ul><li>What you should avoid is </li></ul><ul><li>the following… </li></ul>
    15. 16. Optimal Keyword Density <ul><li>No magic number </li></ul><ul><li>Anchor text counts less towards density </li></ul><ul><li>Total number of words matters </li></ul><ul><li>20% density gets you banned from Bing – no reinclusion request yet </li></ul><ul><li>5 – 7% or as high as 10% ideal </li></ul><ul><li>Does not include meta data </li></ul><ul><li>Check competitors </li></ul><ul><li>Keyword Density Checkers: </li></ul><ul><li>www.webconfs.com/keyword-density-checker.php </li></ul><ul><li>www.ranks.nl/tools/spider.html </li></ul><ul><li>tools.seobook.com/general/keyword-density/ </li></ul>
    16. 17. URLs <ul><li>Optimise </li></ul><ul><li>Used for relevancy </li></ul><ul><li>Make it for people AND search engines </li></ul>
    17. 18. URLs - Permalinks
    18. 20. Title Tag <ul><li>Customise it </li></ul><ul><li>Ensure keywords at start </li></ul><ul><li>Don’t stuff keywords </li></ul><ul><li>Unique </li></ul><ul><li>Don’t let blog name go first </li></ul>
    19. 22. Descriptions <ul><li>Compelling call to action </li></ul><ul><li>Don’t auto-generate – write it </li></ul><ul><li>Don’t let this happen to you (if it matters) </li></ul>
    20. 23. ENGAGE! <ul><li>Respond to comments </li></ul><ul><li>Follower top commenters on Twitter </li></ul><ul><li>Post responses to other blogs </li></ul><ul><li>Encourage RSS feed signup and list subscription </li></ul>
    21. 24. Analytics
    22. 25. Use Popularity to Elevate
    23. 27. Keyword Rich Internal Links <ul><li>Logical Groupings – macro to micro </li></ul><ul><li>Keep visitors longer </li></ul><ul><li>Reinforce keyword relevance </li></ul>
    24. 29. External Link Building <ul><li>Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing </li></ul><ul><li>Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)” </li></ul><ul><li>Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site </li></ul><ul><li>Remember – Anchor text is important to </li></ul><ul><li>get right </li></ul>
    25. 30. Link:desired-target-domain.com
    26. 31. Linkbait <ul><li>Written purely to encourage links </li></ul><ul><li>Blog responses </li></ul><ul><li>Twitter – retweets </li></ul><ul><li>Digg </li></ul><ul><li>Use Technorati </li></ul>
    27. 32. Linkbait
    28. 33. Yoast.com – Use The Plugins!
    29. 34. Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/
    30. 35. Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/JudithLewis
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