SEO For Blogs Stuff to help you rank well when it matters

Who Am I? Got on the Internet in 1986 at my school lab Working online with search since 1996 Social Media, Paid & Natural Search with a smattering of Affiliates in-house: e-Commerce, Publishing & High Tech Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB One of the SEO Chicks !

Got on the Internet in 1986 at my school lab

Working online with search since 1996

Social Media, Paid & Natural Search with a smattering of Affiliates

in-house: e-Commerce, Publishing & High Tech

Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI

Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB

One of the SEO Chicks !

What is SEO? “ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.” - SEOmoz

“ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”

- SEOmoz

What is SEO? Natural Visibility including Words Images Video Links

Natural Visibility including

Words

Images

Video

Links

Top Factors You Need To Consider Keyword Research Tags Image Optimisation On Page Text Site Architecture and Internal Links Links SEO Tools

Keyword Research

Tags

Image Optimisation

On Page Text

Site Architecture and Internal Links

Links

SEO Tools

Elements of Ranking Title Tags Meta Description Tags Meta Keyword Tags H1, H2, H3 Keywords in the content URL Structure Linking Authority Age of domain

Title Tags

Meta Description Tags

Meta Keyword Tags

H1, H2, H3

Keywords in the content

URL Structure

Linking

Authority

Age of domain

On Page Header tags Navigation Image ALT tags Main page content

Header tags H1 H2 H3

Keyword Research Check that the words are what everyone uses and not just internal/personal jargon Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking” Go for a longer tail – 2 or more words Each page needs an individual focus Check Google for competition and news articles Use as many keyword tools as possible

Check that the words are what everyone uses and not just internal/personal jargon

Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking”

Go for a longer tail – 2 or more words

Each page needs an individual focus

Check Google for competition and news articles

Use as many keyword tools as possible

https://adwords.google.com/select/KeywordToolExternal?defaultView=2

Natural search – SEO factors Around 200 factors contribute to the ranking of a webpage or a website. These 200 factors can be broadly categorised as: Content Technical/Architecture Popularity

Around 200 factors contribute to the ranking of a webpage or a website.

These 200 factors can be broadly categorised as:

SEO On Page Text SEO Permalinks Optimize your Titles for SEO Optimize your Descriptions Keyword rich internal links

On Page Text SEO

Permalinks

Optimize your Titles for SEO

Optimize your Descriptions

Keyword rich internal links

On Page Text Stick to a single focus Don’t use all keywords for whole site on all pages - focus Semantic relevancy is key

Stick to a single focus

Don’t use all keywords for whole site on all pages - focus

Semantic relevancy is key

Keyword density 5 – 10 occurrences of the keyword or phrase per 100 Words. What you should avoid is the following…

5 – 10 occurrences of the

keyword or phrase per 100

Words.

What you should avoid is

the following…

Optimal Keyword Density No magic number Anchor text counts less towards density Total number of words matters 20% density gets you banned from Bing – no reinclusion request yet 5 – 7% or as high as 10% ideal Does not include meta data Check competitors Keyword Density Checkers: www.webconfs.com/keyword-density-checker.php www.ranks.nl/tools/spider.html tools.seobook.com/general/keyword-density/

No magic number

Anchor text counts less towards density

Total number of words matters

20% density gets you banned from Bing – no reinclusion request yet

5 – 7% or as high as 10% ideal

Does not include meta data

Check competitors

Keyword Density Checkers:

www.webconfs.com/keyword-density-checker.php

www.ranks.nl/tools/spider.html

tools.seobook.com/general/keyword-density/

URLs Optimise Used for relevancy Make it for people AND search engines

Optimise

Used for relevancy

Make it for people AND search engines

URLs - Permalinks

Title Tag Customise it Ensure keywords at start Don’t stuff keywords Unique Don’t let blog name go first

Customise it

Ensure keywords at start

Don’t stuff keywords

Unique

Don’t let blog name go first

Descriptions Compelling call to action Don’t auto-generate – write it Don’t let this happen to you (if it matters)

Compelling call to action

Don’t auto-generate – write it

Don’t let this happen to you (if it matters)

ENGAGE! Respond to comments Follower top commenters on Twitter Post responses to other blogs Encourage RSS feed signup and list subscription

Respond to comments

Follower top commenters on Twitter

Post responses to other blogs

Encourage RSS feed signup and list subscription

Analytics

Use Popularity to Elevate

Keyword Rich Internal Links Logical Groupings – macro to micro Keep visitors longer Reinforce keyword relevance

Logical Groupings – macro to micro

Keep visitors longer

Reinforce keyword relevance

External Link Building Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)” Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site Remember – Anchor text is important to get right

Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing

Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)”

Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site

Remember – Anchor text is important to

get right

Link:desired-target-domain.com

Linkbait Written purely to encourage links Blog responses Twitter – retweets Digg Use Technorati

Written purely to encourage links

Blog responses

Twitter – retweets

Digg

Use Technorati

Linkbait

Yoast.com – Use The Plugins!

Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/

Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/JudithLewis