Seo For Blogs

SEO For Blogs Stuff to help you rank well when it matters

Who Am I?
Got on the Internet in 1986 at my school lab
Working online with search since 1996
Social Media, Paid & Natural Search with a smattering of Affiliates
in-house: e-Commerce, Publishing & High Tech
Moved to digital media agency & worked with Bayer, Readers Digest, NBC Universal, COI
Wrote chapters on SEO & Social Media analytics for B2B Marketing guides plus chapter on SEO for IAB
One of the SEO Chicks !

What is SEO?
“ SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
- SEOmoz

What is SEO?
Natural Visibility including
Words
Images
Video
Links

Top Factors You Need To Consider
Keyword Research
Tags
Image Optimisation
On Page Text
Site Architecture and Internal Links
Links
SEO Tools

Elements of Ranking
Title Tags
Meta Description Tags
Meta Keyword Tags
H1, H2, H3
Keywords in the content
URL Structure
Linking
Authority
Age of domain

On Page Header tags Navigation Image ALT tags Main page content

Header tags H1 H2 H3

Keyword Research
Check that the words are what everyone uses and not just internal/personal jargon
Check you are using a more frequently searched term for roughly the same meaning – “social media” vs “social networking”
Go for a longer tail – 2 or more words
Each page needs an individual focus
Check Google for competition and news articles
Use as many keyword tools as possible

https://adwords.google.com/select/KeywordToolExternal?defaultView=2

Natural search – SEO factors
Around 200 factors contribute to the ranking of a webpage or a website.
These 200 factors can be broadly categorised as:
Content Technical/Architecture Popularity

SEO
On Page Text SEO
Permalinks
Optimize your Titles for SEO
Optimize your Descriptions
Keyword rich internal links

On Page Text
Stick to a single focus
Don’t use all keywords for whole site on all pages - focus
Semantic relevancy is key

Keyword density
5 – 10 occurrences of the
keyword or phrase per 100
Words.
What you should avoid is
the following…

Optimal Keyword Density
No magic number
Anchor text counts less towards density
Total number of words matters
20% density gets you banned from Bing – no reinclusion request yet
5 – 7% or as high as 10% ideal
Does not include meta data
Check competitors
Keyword Density Checkers:
www.webconfs.com/keyword-density-checker.php
www.ranks.nl/tools/spider.html
tools.seobook.com/general/keyword-density/

URLs
Optimise
Used for relevancy
Make it for people AND search engines

URLs - Permalinks

Title Tag
Customise it
Ensure keywords at start
Don’t stuff keywords
Unique
Don’t let blog name go first

Descriptions
Compelling call to action
Don’t auto-generate – write it
Don’t let this happen to you (if it matters)

ENGAGE!
Respond to comments
Follower top commenters on Twitter
Post responses to other blogs
Encourage RSS feed signup and list subscription

Analytics

Use Popularity to Elevate

Keyword Rich Internal Links
Logical Groupings – macro to micro
Keep visitors longer
Reinforce keyword relevance

External Link Building
Find Sites That Link To Competitors: “link:url.here” – Google, “linkdomain:url.here” – Yahoo Site Explorer & Bing
Find Sites By Keyword Search: “allintitle:keyword(s)” “allinanchor:keyword(s)” “allinurl:keyword(s)” “allintext:keyword(s)”
Find Sites That Already Link To You: “link:your.url.here” – Google, “linkdomain:your.url.here” – Yahoo Site
Remember – Anchor text is important to
get right

Link:desired-target-domain.com

Linkbait
Written purely to encourage links
Blog responses
Twitter – retweets
Digg
Use Technorati

Linkbait

Yoast.com – Use The Plugins!

Blogs http://www.seo-scoop.com/2008/07/01/the-ultimate-hacker-prevention-guide/

Thank You! [email_address] www.seshet.co.uk twitter.com/seshet www.SEO-Chicks.com twitter.com/SEOChicks twitter.com/JudithLewis

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Seo For Blogs

by Klaxon on Oct 07, 2009

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Seo For Blogs — Presentation Transcript