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London Meetup Organiser Group - Introduction to Blogging

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A presentation I delivered to Meetup.com group organisers about why and how to use blogging to communicate with their communities. Presentation delivered in London on 13th September 2010.

A presentation I delivered to Meetup.com group organisers about why and how to use blogging to communicate with their communities. Presentation delivered in London on 13th September 2010.

Published in: Business

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Transcript

  • 1. Blogging & Your Meetup Group
    London Meetup Organiser GroupMonday 13th September 2010
  • 2. About Andy...
    Marketing consultant
    Organiser of events & conferences
    Run the London Bloggers Meetup group
    3 years & 30 events
    Over 1,000 members
    On average 60 attendees per month
    Regularly sponsored
    Co-organise the MOG
  • 3. Without a blog your meetup group will fail...
  • 4. A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
  • 5. What can a blog do for you?
    Image courtesy of antigone’sphotostream
    http://www.flickr.com/photos/antigone/?
  • 6. Foster community
    Encourage interaction
    Demonstrate credibility
    Display passion
    Aid communication
    Attract sponsors
    Enable feedback
    ...
  • 7. http://bit.ly/d1vHsn
  • 8. What are the options?
  • 9. Which Platform?
  • 10. Essential tips
    Photo courtesy of LeenaBagawde http://www.flickr.com/photos/leenabagawde/
  • 22. How do you know it’s working?
    Feedback
    Comments
    Traffic stats
    Increased membership
    Enquiries
    Sponsors
  • 23. What to do next?
    Find out if your group wants a blog using ‘Ideas’
  • 24. How to Setup Your Blog...
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Need Advice on blogging?
    Read
    Problogger.com
    Copyblogger.com
    Howtomakemyblog.com
    Talk
    Bernie / Andy
    Londonbloggers.net
  • 30. Contact me
    Email: andybargery‘at’klaxonmarketing.co.uk
    Twitter: @abarge
    Blog: klaxonmarketing.co.uk