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Blogging & Your Meetup Group<br />London Meetup Organiser GroupMonday 13th September 2010<br />
About Andy...<br />Marketing consultant<br />Organiser of events & conferences<br />Run the London Bloggers Meetup group<b...
Without a blog your meetup group will fail...<br />
A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular ent...
What can a blog do for you? <br />Image courtesy of antigone’sphotostream<br />http://www.flickr.com/photos/antigone/? <br />
Foster community<br />Encourage interaction<br />Demonstrate credibility<br />Display passion <br />Aid communication<br /...
http://bit.ly/d1vHsn<br />
What are the options?<br />
Which Platform?	<br />
Essential tips<br /><ul><li>Use Wordpress
Post regularly
Stay on focus
Guest posts
Multi-format content
SEO & keywords
Install plugins
Use twitter
Interact & link
Setup RSS
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London Meetup Organiser Group - Introduction to Blogging

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A presentation I delivered to Meetup.com group organisers about why and how to use blogging to communicate with their communities. Presentation delivered in London on 13th September 2010.

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Transcript of "London Meetup Organiser Group - Introduction to Blogging"

  1. 1. Blogging & Your Meetup Group<br />London Meetup Organiser GroupMonday 13th September 2010<br />
  2. 2. About Andy...<br />Marketing consultant<br />Organiser of events & conferences<br />Run the London Bloggers Meetup group<br />3 years & 30 events<br />Over 1,000 members<br />On average 60 attendees per month<br />Regularly sponsored<br />Co-organise the MOG<br />
  3. 3. Without a blog your meetup group will fail...<br />
  4. 4. A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. <br />
  5. 5. What can a blog do for you? <br />Image courtesy of antigone’sphotostream<br />http://www.flickr.com/photos/antigone/? <br />
  6. 6. Foster community<br />Encourage interaction<br />Demonstrate credibility<br />Display passion <br />Aid communication<br />Attract sponsors<br />Enable feedback<br />...<br />
  7. 7. http://bit.ly/d1vHsn<br />
  8. 8. What are the options?<br />
  9. 9. Which Platform? <br />
  10. 10. Essential tips<br /><ul><li>Use Wordpress
  11. 11. Post regularly
  12. 12. Stay on focus
  13. 13. Guest posts
  14. 14. Multi-format content
  15. 15. SEO & keywords
  16. 16. Install plugins
  17. 17. Use twitter
  18. 18. Interact & link
  19. 19. Setup RSS
  20. 20. Submit sitemap
  21. 21. About & contact page</li></ul>Photo courtesy of LeenaBagawde http://www.flickr.com/photos/leenabagawde/<br />
  22. 22. How do you know it’s working?<br />Feedback<br />Comments<br />Traffic stats<br />Increased membership<br />Enquiries<br />Sponsors<br />
  23. 23. What to do next?<br />Find out if your group wants a blog using ‘Ideas’<br />
  24. 24. How to Setup Your Blog...<br />
  25. 25.
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  29. 29. Need Advice on blogging? <br />Read<br />Problogger.com<br />Copyblogger.com<br />Howtomakemyblog.com<br />Talk<br />Bernie / Andy<br />Londonbloggers.net<br />
  30. 30. Contact me<br />Email: andybargery‘at’klaxonmarketing.co.uk<br />Twitter: @abarge<br />Blog: klaxonmarketing.co.uk<br />

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