Late late Breakfast Show - Intro to Blogging May 2010

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The Pecha Kucha style presentation I delivered at the Late Late Breakfast Show in London on 24th May 2010. An introduction to blogging and why you as a business or entrepreneur should be interested.

The Pecha Kucha style presentation I delivered at the Late Late Breakfast Show in London on 24th May 2010. An introduction to blogging and why you as a business or entrepreneur should be interested.

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Transcript

  • 1.
  • 2. hello
  • 3.
  • 4. MarketeerBlogger
  • 5.
  • 6. What is blogging?
  • 7. What is blogging?
    we
  • 8. A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
  • 9. As of December 2007, blog search engine Technorati was tracking more than 112,000,000 blogs.
  • 10.
  • 11.
  • 12. http://www.youtube.com/watch?v=livzJTIWlmY
  • 13.
  • 14. http://gapingvoid.com/2006/09/21/case-study-english-cut/
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Why?
  • 24. Expertise
  • 25. Passion
  • 26. Authority
  • 27. Interaction
  • 28. Engagement
  • 29. Relevance
  • 30. Expertise
    Passion
    Authority
    Interaction
    Engagement
    Relevance
  • 31. “ROI: Return on Irrelevance”
  • 32. Image courtesy of Hermanus Backpackers’ photostream: http://www.flickr.com/photos/hermanusbackpackers/3343254977/
  • 33. Want: engagement, interaction, brand loyalty, feedback, customer relationships....
    Demonstrate: expertise, passion, openness , authority
    How: through your blog
  • 34. Guess what: words, images, video carry more weight than sales and marketing broadcast messages
  • 35.
  • 36.
  • 37. READWRITECONVERSE
  • 38. Contact me
    E: andybargery@klaxonmarketing.co.uk
    T: 020 7193 6627
    M: 07951 025 029
    Twitter: @abarge
    Blog: www.klaxonmarketing.co.uk
    Linkedin: http://uk.linkedin.com/in/andybargery