Klaxon on Blogging

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Presentation on blogging delivered at the Talk Talk Customer Experience Centre during Social Media Week London 2011.

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  • Blogging since: September2006Platform used: Self hosted WordpressTopics covered: marketing, small business marketing, events, lead generation, social media, blogging
  • Klaxon on Blogging

    1. 1. Delivered during<br />Social Media Week<br />11th February 2011<br />Talk Talk Customer Experience Centre<br />London<br />Blogging for Business <br />
    2. 2. What’s coming up...<br /><ul><li>What is blogging?
    3. 3. Why should you blog?
    4. 4. What it can do for your business
    5. 5. Getting started
    6. 6. Optimising your blog
    7. 7. Three key takeaways</li></li></ul><li>What is blogging?<br />A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia <br />
    8. 8. What is blogging?<br />A blog (a contraction of the term "web log")[1] is a type of website, usually maintained by an individual with regular entriesof commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.Wikipedia<br />
    9. 9. Good examples include...<br />Why is this a good blog?<br /><ul><li> Demonstrates Seth’s thinking and writing style
    10. 10. Introduces new topics and ideas
    11. 11. Builds his exposure and awareness in the market place
    12. 12. Helps in selling more books
    13. 13. Ranks 3rd in a Google search for ‘Marketing Guru’</li></ul>http://sethgodin.typepad.com/<br />
    14. 14. Good examples include...<br />Why is this a good blog?<br /><ul><li> Tells a story – Saville Row quality without the row
    15. 15. Demonstrates credibility and passion
    16. 16. Hosts a data capture form
    17. 17. Used as a feedback opportunity for new products
    18. 18. Ranks 1st page on Google for ‘Savile Row Tailor’</li></ul>http://www.englishcut.com/<br />
    19. 19. What’s coming up...<br /><ul><li>What is blogging?
    20. 20. Why should you blog?
    21. 21. What it can do for your business
    22. 22. Getting started
    23. 23. Optimising your blog
    24. 24. Three key takeaways</li></li></ul><li>Why should you blog? <br />http://www.youtube.com/watch?v=livzJTIWlmY / http://bit.ly/d1vHsn<br />
    25. 25. Tom Peters <br />“I will simply say my first post was in 2004, no single thing in the last 15 years professionally has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it has changed my emotional outlook (and it’s the best dam marketing tool by an order of magnitude)”<br />http://www.tompeters.com/toms_world/press_kit/who_is.php / http://bit.ly/gp90a4<br />
    26. 26. Is any of this important? <br />Passion / Expertise / Relevance <br />Web traffic / SEO <br />Engagement / Interaction / Community<br />
    27. 27. What’s coming up...<br /><ul><li>What is blogging?
    28. 28. Why you should blog
    29. 29. What can blogging do for your business?
    30. 30. Getting started
    31. 31. Optimising your blog
    32. 32. Three key takeaways</li></li></ul><li>What can blogging do for your business?<br />Case Study: <br />Andy Bargery / Klaxon<br />Objectives: <br />toprovide a resource for prospective clients <br />to define a presence online<br />to demonstrate expertise<br />
    33. 33. What it can do for your business...<br />Clients gained: <br />lastminute.com, Visit Britain / Tequila NY, Dell...<br />Other benefits:<br /><ul><li>Contact network grown massively
    34. 34. Improved copywriting skills
    35. 35. Expanded service set
    36. 36. Exposure to greater range of clients
    37. 37. Generated sales leads through SoMe integration</li></li></ul><li>What’s coming up...<br /><ul><li>What is blogging?
    38. 38. Why you should blog
    39. 39. What can blogging do for your business?
    40. 40. Getting started
    41. 41. Optimising your blog
    42. 42. Three key takeaways</li></li></ul><li>Getting Started<br />Step 1: self hosted vs hosted blog platform<br />Step 2: integrate vs standalone<br />Step 3: define target audience<br />Step 4: define content (tip: think rich content...)<br />Step 5: design the layout and features<br />Step 6: think about search engines<br />Step 7: start blogging<br />
    43. 43. What’s coming up...<br /><ul><li>What is blogging?
    44. 44. Why you should blog
    45. 45. What can blogging do for your business?
    46. 46. Getting started
    47. 47. Optimising your blog
    48. 48. Three key takeaways</li></li></ul><li>If you’re already blogging...<br />Optimised for the search engines?<br />Encouraging comments?<br />Amplifying your posts with SoMe?<br />Rich content?<br />Commenting on other influential blogs?<br />Promoting your blog?<br />Data capture & RSS setup?<br />Pinging search engines?<br />
    49. 49. What’s coming up...<br /><ul><li>What is blogging?
    50. 50. Why you should blog
    51. 51. What can blogging do for your business?
    52. 52. Getting started
    53. 53. Optimising your blog
    54. 54. Three key takeaways</li></li></ul><li>Three key takeaways...<br />Blogging is a fantastic SME marketing tool<br />The barriers to trial are minimal<br />You have nothing to lose <br />
    55. 55. Thank you<br />Andy Bargery<br />Managing Director<br />Klaxon Ltd<br />Tel: +44 (0)20 7193 6627<br />Email: andybargery@klaxonmarketing.co.uk<br />Twitter: @andybargery<br />Blog: www.klaxonmarketing.co.uk<br />This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.<br />

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