At Cisco we understand how technology and human behaviour are driving innovation, in &out of the workspace. Within our company we are living this commitment and this is what I would like to share with you today . We feel socio-collaboration is driving the next wave of business growth, innovation, and productivity. It expands beyond text-centric, and document-centric communication to encompass voice and video and make people the center of business again.
OPEN WITH Short VIDEO – http://www.youtube.com/watch?v=QwuXklYB3oI&list=UUVHNnJCzcx1jKdpBq42C-tw&index=19&feature=plcpWe asked experts in technology and human behaviour for their views on how our world will be shaped and how our lives will be changed by what technology enables us to do. There are some interesting facts to look out for.
“In 50 years, 95% of everything we know will have been discovered in those 50 years.”
The World AND BUSINESS of the future is Mobile, Social, Visual and VirtualThe new approach is a that supports a workplace that is more mobile, social, visual and virtual. This is an insight into what we believe the Workspace of the Future” looks like, and some of its essential characteristicsMOBILE = Businesses say their mobile knowledge workers (sales, nurse specialists, etc.) want to use their smartphones and tablets in order to stay in touch with customers, view contracts, get management approvals, etc from any location. You can help them get quicker access to experts and information so they can be more productive and more responsive to customers. Provide them with consistent experiences, no matter what device they use. SOCIAL = Businesses tell us their customers comment about companies and their products/services using Facebook, Twitter and other real-time social media. Word can spread like wildfire, and you can lose your reputation overnight without realizing why. Traditional reactive-mode customer service is not sufficient. You can monitor what’s being said and reach out to customers in their preferred medium in real time no matter what device they’re using. Now, you can incorporate the best principles of social networks in your business setting.VISUAL = Businesses say they would like to enable video for all its knowledge workers, so they can communicate better, build trust and strengthen relationships across groups in offices around the world, across cultures, across generations and with suppliers or vendors. What’s required is high quality video available everywhere (across devices - mobile phone/tablet, laptop, conference-room or desktop) with a mouse click or finger swipe.VIRTUAL = Businesses say they want to simplify their employees’ workstation and implement virtual desktops. You can help your business scale quickly (over the cloud), reduce total cost of ownership, and improve security of data.Transition: With a new collaborative workspace, you can impact the business. Let’s take a look at how.
There are lots of trends highlighting the growth and impact of social media, but here are a few cultural trends worth noting in a B2B context.What’s changing:1)Status and values are shifting from owning things to engaging with people and communities. We’re able to form relationships without ever meeting and touching someone2)The scarcest resource is not talent or technology - it’s attention3)We are more influenced by other people’s opinions4) Consumers, employees, & investors share a passion for companies that do well by doing good.5)We’re obsessed with technology6) The lines between our work and personal lives are blurring. We bring consumer devices and apps into the workplace – expect businesses to accept and support these.
1) Is the Office Really Necessary? Global Study by Cisco Reveals 60 Percent Of Workers Believe Being in the Office Is No Longer Needed to Be Productive2) Demand to Work Anywhere, Anytime Stronger Than Desire for Higher Salary; Two of Three Workers Expect IT to Allow Access to Corporate Information With Any Device – Personal or Company-issued3) Same percentage of workers would choose jobs that were lower-paying but had leniency in accessing information outside of the office over higher salaried jobs that lacked flexibility. Key Findings4) The study, which involved surveys of 2,600 workers and IT professionals in 13 countries, For employees who can access corporate networks, applications, and information outside of the office, about half of the respondents (45 percent) admitted working between two to three extra hours a day, and a quarter were putting in four hours or more. However, extra hours do not translate to always-on, on-demand employees. They simply want the flexibility to manage their work-life balance throughout their waking hours.
Some businesses are still contemplating..... But personally I believe businesses should not wait to capitalize on the opportunities presented by social media. Feedback, customer service, #crowdsourcing for business innovation, polls, surveys, offers, testing messages, community engagement - there are so many endless possibilities. Provide you approach it strategically.I believe people will increasingly seek to communicate, using whatever tools suit them, and while certain applications may increase or decrease in popularity, the use of social applications has only just reached a groundswell.
Your people and their ability to collaborate are THEbusiness opportunity and competitive differentiator. We believe putting your people at the center of collaboration will help you overcome challenges and drive your business.“People collaborate with people (not documents or tools). It’s really a people process that relies on communications and sharedTransition: This is happening today.
The opportunity is the combination of technology and people. Technology is giving you the power to bring your people together at critical moments in time in order to amplify the impact of your employees on the business. Transition: You can bring these people together, more efficiently, more effectively, and in a way never before possible.Harvard Business Review, Innovative Management: A conversation with Gary Hamel and Lowell Bryan
Finding the right person at the right timeFinding the right information at the right timeWhat to do next?Other working on the same strategic initiativeWhile the French technology concern will focus its eradication on emails within the company, the Atos move follows email reduction movements that have been afoot for years. Sentenc.es is a site that promotes two, three, four, and five-sentence emails. The site advocates that "email takes too long to respond to, resulting in continuous inbox overflow for those who receive a lot of it." A manager at GE told me anonymously, "I only answer emails addressed directly to me, alone. I don't answer any cc. or bcc. emails." Atos has already reduced its internal emails by 20 percent over the last six months. CEO Thierry Breton estimates that 10 percent of the average 200 emails his employees receive every day are "useful." Nearly 20 percent is considered spam. According to the Wall Street Journal, Mr. Breton has not sent an email in over three years. Advocates for fewer and smaller emails argue that we should treat emails like twitter tweets, where the writer is limited by a certain number of characters. Having a maximum number of words creates more focused writing. Email wastes time both in writing and in reading.
Our efforts to work more collaboratively have affected every aspect of our organization: our work processes, our culture, and our technology. We have changed our processes for working together. Instead of a command-and-control hierarchy, we embrace collaborative principles in our work environment.
Take you more into the world of Cisco every day and probabaly share with you what we take for granted . Travel banVideo is the new voice Collaborative workspaces /meetings. But it all starts form the top.
Use of media to promote the All Hands
Information workers - txt tools, voice tools , video tools - some real time some are not. Email 15- 18 years ago – internal companies not external - was restricted...no boundaries . Now the way we doing video exchange today. This will happen for video . Won’t be a complex - TP as example . Everyone connected by video. Video will become context free soon. Type key words tagged to find video speakers – how do you maximise your experience using QUAD . Tagging system instantly goes to the right communites. REAL TIME
HARNESS the power of people through socio-collaborative tools and programmesTHINK about I hope I’ve made it clear that Cisco is deeply committed to collaboration, both in the company itself and in terms of the products and services it is investing in, now and in the future.We enjoy market leadership in:Enterprise voiceWeb conferencingAudio conferencingUnited messagingAnd we’re number two in IP Contact Center.In terms of R&D investment, thought leadership, and industry expertise, we are the recognized leaders.We lead the way in standards development and adoptionOur R&D investment in collaboration is over $1 billion per year. Over 25% of our R&D investment in UC drives interoperability. The simple truth is, interoperability is in our DNA. It is a core part of the Cisco heritage.Second, I hope that you see that collaboration can become your competitive differentiator. Companies today that invest in collaboration to tap into the latent expertise in their people, partners and customers will have significant advantages over those who do not.Collaboration is not just about technology. Changes to your current processes and culture may be necessary. When ready for the technology aspect, though, take an architectural approach. By that, we mean to consider the spectrum of capabilities you need in the post PC era. I.e. How your business will adopt mobile, social, visual and virtual capabilities required in today’s business environment.Link your decisions to those key business objectives where you can have the most impact, and recognize that collaboration is a journey, not a single project. However, the entire journey doesn’t need to be plotted. You and the organization will learn along the way and implement course corrections. Don’t miss the advantage you and your organization can gain – begin your journey today.
Transcript of "How social media can be used internally to achieve an integrated workforce"