Blogging for your Construction Industry Business

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This presentation was prepared and delivered for the Chartered Institute of Marketing's Construction Industry Group digital workshop. The event was held in London in March 2011

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  • very nice presentation of your blog on how to optimize the blogs. Cantilever Racks Cantilever Racks supplies cantilever racks and racking nationwide at unbeatable prices
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  • very nice presentation of your blog. on how to optimize blogs. Cantilever Racks Cantilever Racks supplies cantilever racks and racking nationwide at unbeatable prices
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  • i like your blog about the steps to optimising your blog . it is an informative article. SEO San Francisco
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  • I appreciate the effort and I also got tips in this website.

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  • Fortunately you can customise your permalink structures inWordpress.
  • The important thing is to set your permalink structure and to never change them on that blog.
  • Login to your Wordpress installation Open the settings menuClick on permalinksEdit the Custom Structure box – I use post ID and post name
  • Copy and past the selection on the next slide into the Update Services box.This is found within the Writing tab under settings in Wordpress
  • Look for content inspiration on Amazon by looking at the chapters of best selling books
  • Blogging for your Construction Industry Business

    1. 1. Delivered at CIMCIG<br />17th March 2011<br />The Building Centre<br />London<br />Three Steps to Optimising Your Blog <br />
    2. 2. What’s coming up...<br /><ul><li> Why Blog
    3. 3. Setting up your Wordpress blog
    4. 4.  Thinking About Search Engines
    5. 5. Writing and Amplifying your Content
    6. 6. Three Key Takeaways</li></ul> <br />
    7. 7. Is any of this important? <br />Passion / Expertise / Authority<br />Web Traffic / SEO <br />Engagement / Interaction / Community<br />
    8. 8. Good examples include...<br />Why is this a good blog?<br /><ul><li> Tells a story – Saville Row quality without the row
    9. 9. Demonstrates credibility and passion
    10. 10. Hosts a data capture form
    11. 11. Used as a feedback opportunity for new products
    12. 12. Ranks 1st page on Google for ‘Savile Row Tailor’</li></ul>http://www.englishcut.com/<br />
    13. 13. What’s coming up...<br /><ul><li> Why Blog
    14. 14. Setting up your Wordpress blog
    15. 15.  Thinking About Search Engines
    16. 16. Writing and Amplifying your Content
    17. 17. Three Key Takeaways</li></ul> <br />
    18. 18. Permalinks <br />What are permalinks?<br /><ul><li>They are the web addresses for each of your blog posts
    19. 19. They are also how your blog posts appear to search engines
    20. 20. For example: </li></ul>http://www.londonbloggers.net/?p=123<br /><ul><li>How can you tell what the post is about?
    21. 21. Could the link contain your blog post’s keywords?
    22. 22. For example:</li></ul>http://www.londonbloggers.net/619/blogging-challenges-2011/<br />
    23. 23. Permalinks <br />Customise your permalink structure:<br />Option 1: /%post_id/%postname%/<br />http://www.londonbloggers.net/619/blogging-challenges-2011/<br />Option 2: /%category%/%postname%/<br />http://www.londonbloggers.net/blogging/blogging-challenges-2011/<br />IMPORTANT: once you set your permalink structure, you should not change it. <br />
    24. 24.
    25. 25. Pings<br />What are pings? <br /><ul><li>Pinging search engines tells them you have added new content
    26. 26. Great for SEO & traffic
    27. 27. Good news: WordPress has an automatic ping feature</li></li></ul><li>
    28. 28. Pings<br />You could include: <br />http://rpc.pingomatic.com/<br />http://blogsearch.google.com/ping/RPC2<br />http://rpc.technorati.com/rpc/ping<br />http://api.feedster.com/ping <br />http://rpc.icerocket.com:10080/<br />http://rpc.blogrolling.com/pinger/ <br />http://api.my.yahoo.com/RPC2<br />
    29. 29. Plugins<br />What are Plugins? <br /><ul><li>They are additional bits of code you install on your blog
    30. 30. They add extra features to enhance performance
    31. 31. There are thousands available here: http://wordpress.org/extend/plugins/
    32. 32. Which ones are worthwhile installing? http://wordpress.org/extend/plugins/browse/popular/</li></li></ul><li>Plugins<br />Some of my favourites: <br />Getting more traffic<br /><ul><li>All in One SEO Pack
    33. 33. Subscribe To Comments
    34. 34. SexyBookmarks(by Shareaholic)
    35. 35. What Would Seth Godin Do</li></li></ul><li>Plugins<br />Some of my favourites: <br />Making your blog work better<br /><ul><li>WPtouch
    36. 36. Akismet
    37. 37. Google Analytics
    38. 38. SI CAPTCHA Anti-Spam
    39. 39. WordPressDatabase Backup
    40. 40. WP Ajax Edit Comments</li></li></ul><li>What’s coming up...<br /><ul><li> Why Blog
    41. 41. Setting up your Wordpress blog
    42. 42.  Thinking About Search Engines
    43. 43. Writing and Amplifying your Content
    44. 44. Three Key Takeaways</li></ul> <br />
    45. 45. All in One SEO Pack <br />Yet Another WordpressPlugin<br /><ul><li>7,428,576 downloads
    46. 46. Out of the Box SEO for your blog
    47. 47. Enables:
    48. 48. Creation of keyword rich and friendly descriptions
    49. 49. Canonical URLs
    50. 50. Fine tuning of page navigational Links
    51. 51. Automatic optimisation of your titles for search engines
    52. 52. Automatic META tag generation </li></li></ul><li>All in one SEO Pack <br />
    53. 53. All in one SEO Pack <br />
    54. 54. Categories & Tags <br />
    55. 55. Categories & Tags <br />Categories <br /><ul><li>The indexing system for your blog
    56. 56. Allow you to sort your posts into related groups
    57. 57. Enable readers to easily find the content
    58. 58. Encourage readers to read more content
    59. 59. Great for search engines</li></ul>Tip: ensure your categories align to your keywords<br />
    60. 60. Categories & Tags <br />Tags<br /><ul><li>A tag is a piece of meta data that classifies your blog post
    61. 61. Allow you to sort your posts into related groups of content
    62. 62. Enable readers to easily find the content they want
    63. 63. Encourage readers to spend more time on your blog
    64. 64. Great for search engines
    65. 65. Create index pages of related content </li></ul>E.g. http://www.klaxonmarketing.co.uk/tag/blogging/<br />
    66. 66. Categories or Tags <br /><ul><li>Categories and Tags work well together
    67. 67. Great for search engines
    68. 68. Enable different types of readers to enjoy and share your content</li></li></ul><li>What’s coming up...<br /><ul><li> Why Blog
    69. 69. Setting up your Wordpress blog
    70. 70.  Thinking About Search Engines
    71. 71. Writing and Amplifying your Content
    72. 72. Three Key Takeaways</li></ul> <br />
    73. 73. Content & Comments<br />Content <br /><ul><li>Don’t be afraid
    74. 74. There’s no time like the present
    75. 75. Develop a content calendar
    76. 76. Prepare a monthly plan of topics and content owners
    77. 77. Write and schedule to publish at specific dates and times
    78. 78. Leave time to react to industry items
    79. 79. Images, video, presentations, audio, links – not just text</li></li></ul><li>Content & Comments<br />Comments<br /><ul><li>You want to encourage interaction & engagement
    80. 80. Why? Create the opportunity to start a dialogue with your target audience
    81. 81. How?
    82. 82. Ask readers to comment
    83. 83. Post provocative content (aka link bait)
    84. 84. Reply to comments openly
    85. 85. Post regularly in shorter bursts
    86. 86. Publish at times people are likely to be reading
    87. 87. Highlight top commentors
    88. 88. Run polls, competitions, give-aways, promotions etc</li></li></ul><li>About & Contact Pages<br />About<br /><ul><li>Tell people what your blog is about
    89. 89. Introduce why your are qualified to comment
    90. 90. Encourage people to subscribe to your RSS feed
    91. 91. Give browsers a reason to read and engage</li></li></ul><li>About & Contact Pages<br />Contact<br /><ul><li>How frustrating is it when you can’t find contact details online?
    92. 92. Use a simple plugin to create a contact form</li></ul>Read: http://www.problogger.net/archives/2008/03/29/20-types-of-pages-that-every-blogger-should-consider/<br />
    93. 93. Social Media Amplification<br />
    94. 94. What’s coming up...<br /><ul><li> Why Blog
    95. 95. Setting up your Wordpress blog
    96. 96.  Thinking About Search Engines
    97. 97. Writing and Amplifying your Content
    98. 98. Three Key Takeaways</li></ul> <br />
    99. 99. Three key takeaways...<br />Use plugins to improve functionality and SEO<br />Amplify your content through SoMe<br />Make your content engaging <br />
    100. 100. Thank you<br />Andy Bargery<br />Managing Director<br />Klaxon Ltd<br />Tel: +44 (0)20 7193 6627<br />Email: andybargery@klaxonmarketing.co.uk<br />Twitter: @andybargery<br />Blog: www.klaxonmarketing.co.uk<br />This document is for presentation purposes only and is strictly the copyright of Klaxon Ltd.<br />

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