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Using Google Plus For Recruiting

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This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using …

This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.

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  • 1. Presented byAndy HeadworthSirona ConsultingUsing Google+For Recruiting
  • 2. v     MD  of  Sirona  Consul/ng        v   Helps  companies  integrate  social  media  into              their  recruitment  strategy  /  processes    v     Recruitment  Companies  &  Corporates    v     Consultancy  |  Interim  |  Projects    v     Official  LinkedIn®  EMEA  Talent  Solu/ons  Partner  If  you  are  twee/ng  today    >>  @andyheadworth  <<  
  • 3.                          Google+ is a no-brainer for recruitersG+ users are 57% active in the stream(based on the user base of 650M)Image by Dustin.tv
  • 4.                                          Before  we  get  started  ……..  earlier  this  year        The Candidate ExperienceAwards 2012Job seekers: What socialmedia tools do you use in yourjob search?1.  LinkedIn – 65%2.  Facebook – 38.5%3.  Google+ - 26.9%1.  LinkedIn – 74%2.  Facebook – 41%3.  Google+ - 24%
  • 5.                          Who is fearing Google Plus the most?
  • 6.                                              What’s the deal with Google+ ?Think Candidates343Millionactive users lastmonth650M user baseSEO&SearchBuildTalent Pipelines &Talent CommunitiesWithCircles andCommunitiesContentDistribution, SharingVideoHangoutsGoogle +Recruiters
  • 7.                                              What  does  Google+  look  like?? ?
  • 8. A personalGoogle+Profile1.  BIG cover photo2.  Full content profile3.  Hyperlinks4.  Social Profiles5.  Keywords (SEO)
  • 9. A Google+CompanyPageProfile1.  BIG cover photo –branding + message2.  Full content profile3.  Hyperlinks, anchor text,web page links etc.4.  All Social Profiles5.  Keywords – short andlong tail (SEO)
  • 10.            The future of search and the challenge of SEO
  • 11. Google+ search influenceAnalogy courtesy of Lee Odden[When logged into Google with a G+ profile]Your network and what theyhave liked from a G+ perspectivecan influence your search resultsIf you or your friends likehorsesIf not more likely ……..
  • 12. https://plus.google.com/authorshipAuthorship   SEO & AuthorshipGoogle  ‘owns’  search.  Search  is  integral  part  of  Google+.  Google+  is  HUGE  for  SEO          Build up your authorityas an authorWho doesn’t producetheir own regularcontent for theirwebsite/blog?
  • 13.                                              Google+  Circles,  Communi/es          Circlesaka Find PeopleCommunitiesSimilar  to  following    People  In  your  circles  =  Following  In  others  Circles  =  Followers  Similar  to    the  original  LinkedIn  Groups  
  • 14. G+ search: People, Pages, Content, Communities
  • 15. People and PagesRemember only you see the name of the yourCircles. People just get notified that they havebeen added to one of your Circles.Detail rich profiles
  • 16. Has the penny dropped yet?Talent Communities | Talent Pipelines | Talent ClustersTalent Puddles | Industries | Sectors | Job Titles
  • 17. Sharing  ContentKeep contentfocused onCircle ANDDON’T SPAM!!
  • 18. Google+  Communi/esSimple to set up – public or private, invite only oranyone joinAdd community posting categories – completelyyour choice e.g. Discussion, Tools, Advice, Jobs etc.Great opportunity to get your industry keywords/skills / job titles in YOUR community name andstrapline.SocialLandGrab!!
  • 19. Finding  people  for  your  (Talent)  Circles  &  Communi/es  (1)Look at the membernumbers and activity
  • 20. Finding  people  for  your  (Talent)  Circles  &  Communi/es  (2)§  View profiles- About has the details and social contact options§  Add to your circles (creating new ones if needed)§  See who are in their circles – likely similar types of people§  If they are in a similar community (to yours) - likely to join yours§  Post content, message and invite (to your communities)away
  • 21. Google+  Hangoutsh]p://www.youtube.com/watch?v=-­‐gU09bWifFo  
  • 22. Google+  HangoutsVideo conferencing, video interview, groupmeetings, collaboration (including sharing andediting Google Docs), video share, screenshare, presentations, training, live webinars,Hangouts on air, live YouTube broadcast,candidate briefing, pre-IV assessments, clientmeetings and anything else you can imagine!Free 1-10 peopleincluding youGo toHangouts(click on Moreat bottom ofleft menu)ClickStart aHangout
  • 23.                                                Sharing content on Google +1.  Posting content via plus.google.com website (slide 13)2.  Via mobile or tablet – excellent mobile experience3.  Browser extension (Chrome, Firefox, Safari)4.  Any website that has a +15.  Hootsuite & Dlvr.it (allows you to schedule posts to Google+)6.  Get people to come to you first(https://developers.google.com/+/plugins/badge/#faq-find-page-id)
  • 24. PagesExploreProfileEventsFind PeopleCommunities                               Why Google + is great for recruitmentHangoutsCandidate SearchingSEOPersonal BrandingTalent PipelinesSharing JobsInterviewingPre-Interview AssessmentClient MeetingsAuthor RankTargeted ContentSharing ContentCandidate SegmentationCandidate EngagementDelivering PresentationsTeam CollaborationDelivering WebinarsLive Broadcasting To YouTubeCompany BrandingEvent Calendar IntegrationUnrestricted People FollowingTalent CommunitiesVideo Conferencing
  • 25. Thank  You  Any  ques/ons?  www.sironaconsul7ng.com    +44  1903  206249  |  +44  7788  726019  blog.sironaconsul7ng.com    linkedin.com/in/andyheadworth    twiJer.com/andyheadworth    facebook.com/sironaconsul7ng    plus.google.com/u/0/104441951388767143757  (or  just  search  my  name!)  andy.headworth@sironaconsul7ng.com