SOCIAL MEDIA IS HERE TO STAY HAVE YOU EMBRACED IT YET? By Andy Headworth Sirona Consulting Ltd 2008 www.sironaconsulting.com

What do we mean by Social Media?

Technologies such as these…

But it’s not just about the technology … it is about people

… it is about people

Your employees

Your customers

Job seekers

And of course you the employer

So what makes social media work?

So what makes social media work?

Conversation & Communication

Yes……. you are going to have to talk and listen to make social media work!

Yes……. you are going to have to talk and listen to make social media work!

Did you think it was going to be easy?

You get out of it what you put in

Social media in the workplace? Yes - you can use it to… Converse Communicate Inform Collaborate Build a community

Yes - you can use it to… Converse

Communicate

Inform

Collaborate

Build a community

How do you converse? Social Networks Messaging Texting

Social Networks

Messaging

Texting

How do you communicate? Blogs Podcasts Video Photopraphs

Blogs

Podcasts

Video

Photopraphs

How do you inform? RSS Newsletters Micro – blogging

RSS

Newsletters

Micro – blogging

You can collaborate Wiki’s User generated content Widgets Open source Feedback Post your comments

Wiki’s

User generated content

Widgets

Open source

You build a community Find common interest Create groups Develop interaction Encourage involvement

Find common interest

Create groups

Develop interaction

Encourage involvement

If this all sounds too much.. Just think about it for a moment

Just remind yourself why you were considering putting social media in your workplace?

Just remind yourself why you were considering putting social media in your workplace?

Low staff morale Employee retention issues Lack of engagement with workers Failure to recruit Not even being 4th or 5th choice for graduates

Low staff morale

Employee retention issues

Lack of engagement with workers

Failure to recruit

Not even being 4th or 5th choice for graduates

There can be positive reasons as well!

Giving your employees a voice Encouraging employee involvement Staying ahead of your competitors Being first choice for job seekers Creating a talent pool network for the future

Giving your employees a voice

Encouraging employee involvement

Staying ahead of your competitors

Being first choice for job seekers

Creating a talent pool network for the future

Social media isn’t a fad that will go away

It is here to stay It is something that will become essential in every workplace and will become a cornerstone of your employer brand

It is something that will become essential in every workplace and will become a cornerstone of your employer brand

So if you think blogs and social networks are wrong for your workplace, think again. They are here to stay

So if you think blogs and social networks are wrong for your workplace, think again.

Embrace social media today It will be a fun experience………honest!

It will be a fun experience………honest!