Social Media Is Here To Stay

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Social media in the workplace is essential and companies are going to have to embrace it, or risk losing out.
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Social Media Is Here To Stay

  1. 1. SOCIAL MEDIA IS HERE TO STAY HAVE YOU EMBRACED IT YET? By Andy Headworth Sirona Consulting Ltd 2008 www.sironaconsulting.com
  2. 2. What do we mean by Social Media?
  3. 3. Technologies such as these…
  4. 4. But it’s not just about the technology <ul><li>… it is about people </li></ul>
  5. 5. Your employees
  6. 6. Your customers
  7. 7. Job seekers
  8. 8. And of course you the employer
  9. 9. <ul><li>So what makes social media work? </li></ul>
  10. 10. Conversation & Communication
  11. 11. <ul><li>Yes……. you are going to have to talk and listen to make social media work! </li></ul>
  12. 12. Did you think it was going to be easy?
  13. 13. You get out of it what you put in
  14. 14. Social media in the workplace? <ul><li>Yes - you can use it to… Converse </li></ul><ul><ul><ul><ul><ul><li>Communicate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Inform </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Collaborate </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Build a community </li></ul></ul></ul></ul></ul>
  15. 15. How do you converse? <ul><li>Social Networks </li></ul><ul><li>Messaging </li></ul><ul><li>Texting </li></ul>
  16. 16. How do you communicate? <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Video </li></ul><ul><li>Photopraphs </li></ul>
  17. 17. How do you inform? <ul><li>RSS </li></ul><ul><li>Newsletters </li></ul><ul><li>Micro – blogging </li></ul>
  18. 18. You can collaborate <ul><li>Wiki’s </li></ul><ul><li>User generated content </li></ul><ul><li>Widgets </li></ul><ul><li>Open source </li></ul>Feedback Post your comments
  19. 19. You build a community <ul><ul><ul><ul><ul><li>Find common interest </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create groups </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Develop interaction </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Encourage involvement </li></ul></ul></ul></ul></ul>
  20. 20. If this all sounds too much.. Just think about it for a moment
  21. 21. <ul><li>Just remind yourself why you were considering putting social media in your workplace? </li></ul>
  22. 22. <ul><ul><li>Low staff morale </li></ul></ul><ul><ul><li>Employee retention issues </li></ul></ul><ul><ul><li>Lack of engagement with workers </li></ul></ul><ul><ul><li>Failure to recruit </li></ul></ul><ul><ul><li>Not even being 4th or 5th choice for graduates </li></ul></ul>
  23. 23. There can be positive reasons as well!
  24. 24. <ul><ul><li>Giving your employees a voice </li></ul></ul><ul><ul><li>Encouraging employee involvement </li></ul></ul><ul><ul><li>Staying ahead of your competitors </li></ul></ul><ul><ul><li>Being first choice for job seekers </li></ul></ul><ul><ul><li>Creating a talent pool network for the future </li></ul></ul>
  25. 25. Social media isn’t a fad that will go away
  26. 26. It is here to stay <ul><li>It is something that will become essential in every workplace and will become a cornerstone of your employer brand </li></ul>
  27. 27. <ul><li>So if you think blogs and social networks are wrong for your workplace, think again. </li></ul>They are here to stay
  28. 28. Embrace social media today <ul><li>It will be a fun experience………honest! </li></ul>

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