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Social Media – ‘Friend or Foe?’,[object Object],Social Media – ‘Friend or Foe?’,[object Object],Presented by ,[object Object],Andy Headworth, Sirona Consulting Ltd,[object Object]
Agenda,[object Object],<<,[object Object],<<,[object Object],<<,[object Object]
Social Media is No Longer a Game,[object Object]
Sirona Consulting,[object Object],[object Object]
  Consult About Recruitment
  Strategy
  Process
  Online Recruitment
  Social Recruiting
  Hands-on ,[object Object]
Now, what about you?,[object Object],Could do better!,[object Object]
Social Recruiting,[object Object]
Which scares you most?,[object Object]
Social Media – ‘friend or foe'
If Facebook were a country, it would be the third most populated in the world, ahead of the US,[object Object]
140+ million tweets a day,[object Object],209 million accounts,[object Object],570k+ new accounts last month,[object Object]
Over 200+ million blogs,[object Object]
Social Media – ‘friend or foe'
How Big?,[object Object]
Those were the days.........,[object Object]
21st Century Recruitment,[object Object],Blogs,[object Object],.... and of course the ubiquitous phone! ,[object Object]
Social Media Has Changed The Landscape.....,[object Object],Now you can find anyone,[object Object],Blogs,[object Object],...... that is no longer the problem – engaging  with them is!,[object Object]
Everyone now has a Digital Footprint,[object Object],You just have to know where to go to find it!,[object Object]
  You need to be in the right place,[object Object]
You Need the Right Toolkit,[object Object]
Why Should Social Media Matter To You?,[object Object],Community,[object Object],Brand,[object Object],Competitors,[object Object],Engagement,[object Object],Traffic,[object Object],Blogs,[object Object],Expectation,[object Object],Candidates,[object Object],Sharing,[object Object]
With social media a different approach is needed,[object Object]
  ‘Old School’ Recruitment,[object Object],Recruitment Agencies,[object Object],Recruitment Agencies,[object Object]
  21st Century Recruitment,[object Object],Connect,[object Object],  Recruit,[object Object]
Social Media – ‘friend or foe'
The Social Sourcing Pain	,[object Object],Sales Executive,[object Object],[object Object]
 Business development  manager
 Account Manager
Business development executive
 Key account executive
 Field sales executive
 Sales manager
 Internal sales,[object Object]
More than ever - understand	,[object Object],Retail Department Manager – Major High Street Retailer,[object Object]
Can you tell what it is yet?  ,[object Object],HR and Employee Transformation Managing Consultant,[object Object]
 (part 2)  ,[object Object],Principal Mechanical Engineer on Submarines,[object Object]
Today,[object Object]
Social Media – ‘friend or foe'
  How Many Are You Using? (Properly),[object Object],Home Page Headline ,[object Object],100 % Profiles (SEO Friendly),[object Object],Search (plus flip searching),[object Object],Jobs,[object Object],Groups (50),[object Object],Answers,[object Object],Company Pages,[object Object],Status Updates,[object Object],Following companies,[object Object],Applications  (video, documents, reading list, blog),[object Object]
  How Many Are You Using? (Properly),[object Object]
  The ‘Company Follow’ Button,[object Object]
  The ‘Company Follow’ Button,[object Object],Employees joining the company,[object Object],Employees leaving the company,[object Object],Employees being promoted,[object Object],New job opportunities,[object Object],Company profile updates,[object Object],Be careful though, Following companies is public knowledge. Anyone can see who your following.,[object Object]
  Personal Profile,[object Object]
  Search,[object Object]
  Flip Search and X-Ray?,[object Object]
  Blogs Are Goldmines!,[object Object]
The Grand Master  ,[object Object],Katharine will take you to some new areas of sourcing discovery later today,[object Object]
Social Media – ‘friend or foe'
  Sharing / Referral Apps,[object Object]
  Facebook,[object Object]
  Facebook,[object Object],site:facebook.cominurl:notes “keywords”,[object Object],site:facebook.cominurl:groups “keywords”,[object Object],site:facebook.cominurl:pages “keywords”,[object Object]
Social Media – ‘friend or foe'
   What is Twitter?,[object Object],Photo credit: Josh More,[object Object],RT,[object Object],@,[object Object],...you can still be private with a DM,[object Object]
Your Target Audience   ,[object Object],570k+ new accounts last month,[object Object],209 million accounts,[object Object],Fastest growing group on Twitter is ,[object Object],18-34 year-olds =  45%,[object Object],2nd Fastest is the,[object Object],35-49 year-olds  = 24%,[object Object],69% of Twitter users are your target audience,[object Object],140+ million tweets a day,[object Object]
   For some Twitter = Where’s Wally!,[object Object],140+ million tweets a day,[object Object]
Find Some People (To Follow),[object Object],#hashtags,[object Object]
  Finding people	,[object Object],Know your keywords,[object Object]
Social Media – ‘friend or foe'
Twitter Lists,[object Object]

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