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Social Media – ‘friend or foe'

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HM Revenue & Customs
HM Revenue & Customs

The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011. The presentation audience was recruitment researchers and resources, and that was the focus of the day.

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Social Media – ‘Friend or Foe?’ Social Media – ‘Friend or Foe?’ Presented by Andy Headworth, Sirona Consulting Ltd
Agenda << << <<
Social Media is No Longer a Game
Sirona Consulting ,[object Object]
Consult About Recruitment
Strategy
Process
Online Recruitment
Social Recruiting
Hands-on ,[object Object]
Now, what about you? Could do better!
Social Recruiting
Which scares you most?
If Facebook were a country, it would be the third most populated in the world, ahead of the US
140+ million tweets a day 209 million accounts 570k+ new accounts last month
Over 200+ million blogs
How Big?
Those were the days.........
21st Century Recruitment Blogs .... and of course the ubiquitous phone!
Social Media Has Changed The Landscape..... Now you can find anyone Blogs ...... that is no longer the problem – engaging with them is!
Everyone now has a Digital Footprint You just have to know where to go to find it!
You need to be in the right place
You Need the Right Toolkit
Why Should Social Media Matter To You? Community Brand Competitors Engagement Traffic Blogs Expectation Candidates Sharing
With social media a different approach is needed
‘Old School’ Recruitment Recruitment Agencies Recruitment Agencies
21st Century Recruitment Connect Recruit
The Social Sourcing Pain Sales Executive ,[object Object]
Business development manager
Account Manager
Business development executive
Key account executive
Field sales executive
Sales manager
Internal sales,[object Object]
More than ever - understand Retail Department Manager – Major High Street Retailer
Can you tell what it is yet? HR and Employee Transformation Managing Consultant
(part 2) Principal Mechanical Engineer on Submarines
Today
How Many Are You Using? (Properly) Home Page Headline 100 % Profiles (SEO Friendly) Search (plus flip searching) Jobs Groups (50) Answers Company Pages Status Updates Following companies Applications (video, documents, reading list, blog)
How Many Are You Using? (Properly)
The ‘Company Follow’ Button
The ‘Company Follow’ Button Employees joining the company Employees leaving the company Employees being promoted New job opportunities Company profile updates Be careful though, Following companies is public knowledge. Anyone can see who your following.
Personal Profile
Search
Flip Search and X-Ray?
Blogs Are Goldmines!
The Grand Master Katharine will take you to some new areas of sourcing discovery later today
Sharing / Referral Apps
Facebook
Facebook site:facebook.cominurl:notes “keywords” site:facebook.cominurl:groups “keywords” site:facebook.cominurl:pages “keywords”
What is Twitter? Photo credit: Josh More RT @ ...you can still be private with a DM
Your Target Audience 570k+ new accounts last month 209 million accounts Fastest growing group on Twitter is 18-34 year-olds = 45% 2nd Fastest is the 35-49 year-olds = 24% 69% of Twitter users are your target audience 140+ million tweets a day
For some Twitter = Where’s Wally! 140+ million tweets a day
Find Some People (To Follow) #hashtags
Finding people Know your keywords
Twitter Lists

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