Social Media – ‘friend or foe'


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The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.

Published in: Business
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Social Media – ‘friend or foe'

  1. Social Media – ‘Friend or Foe?’<br />Social Media – ‘Friend or Foe?’<br />Presented by <br />Andy Headworth, Sirona Consulting Ltd<br />
  2. Agenda<br /><<<br /><<<br /><<<br />
  3. Social Media is No Longer a Game<br />
  4. Sirona Consulting<br /><ul><li> Established in 2003
  5. Consult About Recruitment
  6. Strategy
  7. Process
  8. Online Recruitment
  9. Social Recruiting
  10. Hands-on </li></li></ul><li> Why Social Sourcing?<br />Demand for talent is high<br />
  11. Now, what about you?<br />Could do better!<br />
  12. Social Recruiting<br />
  13. Which scares you most?<br />
  14. If Facebook were a country, it would be the third most populated in the world, ahead of the US<br />
  15. 140+ million tweets a day<br />209 million accounts<br />570k+ new accounts last month<br />
  16. Over 200+ million blogs<br />
  17. How Big?<br />
  18. Those were the days.........<br />
  19. 21st Century Recruitment<br />Blogs<br />.... and of course the ubiquitous phone! <br />
  20. Social Media Has Changed The Landscape.....<br />Now you can find anyone<br />Blogs<br />...... that is no longer the problem – engaging with them is!<br />
  21. Everyone now has a Digital Footprint<br />You just have to know where to go to find it!<br />
  22. You need to be in the right place<br />
  23. You Need the Right Toolkit<br />
  24. Why Should Social Media Matter To You?<br />Community<br />Brand<br />Competitors<br />Engagement<br />Traffic<br />Blogs<br />Expectation<br />Candidates<br />Sharing<br />
  25. With social media a different approach is needed<br />
  26. ‘Old School’ Recruitment<br />Recruitment Agencies<br />Recruitment Agencies<br />
  27. 21st Century Recruitment<br />Connect<br /> Recruit<br />
  28. The Social Sourcing Pain <br />Sales Executive<br /><ul><li> Sales representative
  29. Business development manager
  30. Account Manager
  31. Business development executive
  32. Key account executive
  33. Field sales executive
  34. Sales manager
  35. Internal sales</li></li></ul><li>Today<br />
  36. More than ever - understand <br />Retail Department Manager – Major High Street Retailer<br />
  37. Can you tell what it is yet? <br />HR and Employee Transformation Managing Consultant<br />
  38. (part 2) <br />Principal Mechanical Engineer on Submarines<br />
  39. Today<br />
  40. How Many Are You Using? (Properly)<br />Home Page Headline <br />100 % Profiles (SEO Friendly)<br />Search (plus flip searching)<br />Jobs<br />Groups (50)<br />Answers<br />Company Pages<br />Status Updates<br />Following companies<br />Applications (video, documents, reading list, blog)<br />
  41. How Many Are You Using? (Properly)<br />
  42. The ‘Company Follow’ Button<br />
  43. The ‘Company Follow’ Button<br />Employees joining the company<br />Employees leaving the company<br />Employees being promoted<br />New job opportunities<br />Company profile updates<br />Be careful though, Following companies is public knowledge. Anyone can see who your following.<br />
  44. Personal Profile<br />
  45. Search<br />
  46. Flip Search and X-Ray?<br />
  47. Blogs Are Goldmines!<br />
  48. The Grand Master <br />Katharine will take you to some new areas of sourcing discovery later today<br />
  49. Sharing / Referral Apps<br />
  50. Facebook<br />
  51. Facebook<br />site:facebook.cominurl:notes “keywords”<br />site:facebook.cominurl:groups “keywords”<br />site:facebook.cominurl:pages “keywords”<br />
  52. What is Twitter?<br />Photo credit: Josh More<br />RT<br />@<br /> can still be private with a DM<br />
  53. Your Target Audience <br />570k+ new accounts last month<br />209 million accounts<br />Fastest growing group on Twitter is <br />18-34 year-olds = 45%<br />2nd Fastest is the<br />35-49 year-olds = 24%<br />69% of Twitter users are your target audience<br />140+ million tweets a day<br />
  54. For some Twitter = Where’s Wally!<br />140+ million tweets a day<br />
  55. Find Some People (To Follow)<br />#hashtags<br />
  56. Finding people <br />Know your keywords<br />
  57. Twitter Lists<br />
  58.<br />
  59. Location Based Searching<br /><ul><li> Find by location
  60. Find by tweet location
  61. RSS feeds/ alerts
  62. Find by event (location)</li></ul>#hashtags<br />
  63. You need a Social Media Dashboard<br />
  64. Essential tool – a Dashboard<br />
  65. Tracking - You<br />
  66. Foursquare<br />
  67. Foursquare<br />“A location based social network that uses the GPS chip in mobile phones.”<br />Go to<br />“at companyname” 4sq <br />“company name ” source:foursquare<br />“company name” “just ousted”<br />
  68. Foursquare<br />
  69. Foursquare<br />Target Company<br />
  70. Still interested? Or are you happy to stay in the dark ages and perish accordingly?<br />We are the last Dodo’s on the planet, so I have put all our eggs safely into one basket<br />
  71. Any Questions?<br />Website:<br /><br />Telephone:01903 206249 / 07788 726019<br />Blog:<br />LinkedIn:<br />Twitter:<br />Facebook:<br />My latest e-book – ‘How to Get Started with Social Recruiting’<br />is available very soon .<br />