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Social Media – ‘friend or foe'

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The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011. …

The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.

Published in: Business

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  • 1. Social Media – ‘Friend or Foe?’
    Social Media – ‘Friend or Foe?’
    Presented by
    Andy Headworth, Sirona Consulting Ltd
  • 2. Agenda
    <<
    <<
    <<
  • 3. Social Media is No Longer a Game
  • 4. Sirona Consulting
    • Established in 2003
    • 5. Consult About Recruitment
    • 6. Strategy
    • 7. Process
    • 8. Online Recruitment
    • 9. Social Recruiting
    • 10. Hands-on
  • Why Social Sourcing?
    Demand for talent is high
  • 11. Now, what about you?
    Could do better!
  • 12. Social Recruiting
  • 13. Which scares you most?
  • 14.
  • 15. If Facebook were a country, it would be the third most populated in the world, ahead of the US
  • 16. 140+ million tweets a day
    209 million accounts
    570k+ new accounts last month
  • 17. Over 200+ million blogs
  • 18.
  • 19. How Big?
  • 20. Those were the days.........
  • 21. 21st Century Recruitment
    Blogs
    .... and of course the ubiquitous phone!
  • 22. Social Media Has Changed The Landscape.....
    Now you can find anyone
    Blogs
    ...... that is no longer the problem – engaging with them is!
  • 23. Everyone now has a Digital Footprint
    You just have to know where to go to find it!
  • 24. You need to be in the right place
  • 25. You Need the Right Toolkit
  • 26. Why Should Social Media Matter To You?
    Community
    Brand
    Competitors
    Engagement
    Traffic
    Blogs
    Expectation
    Candidates
    Sharing
  • 27. With social media a different approach is needed
  • 28. ‘Old School’ Recruitment
    Recruitment Agencies
    Recruitment Agencies
  • 29. 21st Century Recruitment
    Connect
    Recruit
  • 30.
  • 31. The Social Sourcing Pain
    Sales Executive
    • Sales representative
    • 32. Business development manager
    • 33. Account Manager
    • 34. Business development executive
    • 35. Key account executive
    • 36. Field sales executive
    • 37. Sales manager
    • 38. Internal sales
  • Today
  • 39. More than ever - understand
    Retail Department Manager – Major High Street Retailer
  • 40. Can you tell what it is yet?
    HR and Employee Transformation Managing Consultant
  • 41. (part 2)
    Principal Mechanical Engineer on Submarines
  • 42. Today
  • 43.
  • 44. How Many Are You Using? (Properly)
    Home Page Headline
    100 % Profiles (SEO Friendly)
    Search (plus flip searching)
    Jobs
    Groups (50)
    Answers
    Company Pages
    Status Updates
    Following companies
    Applications (video, documents, reading list, blog)
  • 45. How Many Are You Using? (Properly)
  • 46. The ‘Company Follow’ Button
  • 47. The ‘Company Follow’ Button
    Employees joining the company
    Employees leaving the company
    Employees being promoted
    New job opportunities
    Company profile updates
    Be careful though, Following companies is public knowledge. Anyone can see who your following.
  • 48. Personal Profile
  • 49. Search
  • 50. Flip Search and X-Ray?
  • 51. Blogs Are Goldmines!
  • 52. The Grand Master
    Katharine will take you to some new areas of sourcing discovery later today
  • 53.
  • 54. Sharing / Referral Apps
  • 55. Facebook
  • 56. Facebook
    site:facebook.cominurl:notes “keywords”
    site:facebook.cominurl:groups “keywords”
    site:facebook.cominurl:pages “keywords”
  • 57.
  • 58. What is Twitter?
    Photo credit: Josh More
    RT
    @
    ...you can still be private with a DM
  • 59. Your Target Audience
    570k+ new accounts last month
    209 million accounts
    Fastest growing group on Twitter is
    18-34 year-olds = 45%
    2nd Fastest is the
    35-49 year-olds = 24%
    69% of Twitter users are your target audience
    140+ million tweets a day
  • 60. For some Twitter = Where’s Wally!
    140+ million tweets a day
  • 61. Find Some People (To Follow)
    #hashtags
  • 62. Finding people
    Know your keywords
  • 63.
  • 64. Twitter Lists
  • 65. search.twitter.com
  • 66. Location Based Searching
    • Find by location
    • 67. Find by tweet location
    • 68. RSS feeds/ alerts
    • 69. Find by event (location)
    #hashtags
  • 70. You need a Social Media Dashboard
  • 71. Essential tool – a Dashboard
  • 72. Tracking - You
  • 73. Foursquare
  • 74. Foursquare
    “A location based social network that uses the GPS chip in mobile phones.”
    Go to http://search.twitter.com
    “at companyname” 4sq
    “company name ” source:foursquare
    “company name” 4sq.com “just ousted”
  • 75. Foursquare
  • 76. Foursquare
    Target Company
  • 77. Still interested? Or are you happy to stay in the dark ages and perish accordingly?
    We are the last Dodo’s on the planet, so I have put all our eggs safely into one basket
  • 78. Any Questions?
    Website: www.sironaconsulting.com
    Email:andy.headworth@sironaconsulting.com
    Telephone:01903 206249 / 07788 726019
    Blog: www.sironasays.com
    LinkedIn: www.linkedin.com/in/andyheadworth
    Twitter: www.twitter.com/andyheadworth
    Facebook: www.facebook.com/sironaconsulting
    My latest e-book – ‘How to Get Started with Social Recruiting’
    is available very soon .