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Recruitment Likes Social Media (Social Recruiting)
 

Recruitment Likes Social Media (Social Recruiting)

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The presentation deck I delivered for Recruitment International on the 25th October 2011, in London.

The presentation deck I delivered for Recruitment International on the 25th October 2011, in London.

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    Recruitment Likes Social Media (Social Recruiting) Recruitment Likes Social Media (Social Recruiting) Presentation Transcript

    • Recruitment Likes Social MediaPresented by Andy HeadworthRecruitment International 25th October 2011
    • Andy Headworth• Established in 2003• Consult about recruitment • Strategy • Process • Online Recruitment • Social Recruiting• Corporates and Recruiters• Published author of “Smart SocialMedia Recruitment Strategies” Blogs
    • Remember.........#RTSM11
    • Myth 1Social media is not evil
    • Myth 2You CAN find people using social media
    • Myth 3For all of you that think social media is free............
    • Candidate expectations have changes“If you wish topersuade me, youmust think mythoughts, feel myfeelings, and speakmy words” Cicero 80BC
    • The World Has Gone Social
    • Find and Be Found63% of job seekers use a search engine to find a new job source Enhance Media March 2011
    • The Social UK2.5m 7m 15m 30m 58% of UK white collar workers are on LinkedIn =7m September 2011
    • Professional Networks Versus Social Networks -UK
    • Why YOU have to changeClients have learned how to pick them
    • They don’t have to send you a CV to be a candidate!
    • Internal recruiters are getting there first98% of respondents use or intend to use social media
    • The Starting PointObjectives Audience Keywords
    • Social Sourcing and Social EngagementSourcing Engagement
    • Initially.....
    • LinkedIn Keywords 100% Do what it says on the tinProfile People Companies Skills Updates Boolean FlipSearch People Companies Updates GroupsFollow Personal Company Groups JobsUpdates Community Network Jobs Engagement X-RayGroups
    • Twitter  Researching  Sourcing  Tracking  Engaging  Communicating  Informing  Learning  Recruiting
    • Twitter
    • Finding people on Twitter Fastest growing group on Twitter is 18-34 year-olds =45% 2nd Fastest is the 35-49 year-olds =24% #hashtags
    • Facebook• Forget the concept of a social network• It is a content management platform and you are the publishers• Give them something to ‘like’ ........ not a page full of jobs!!
    • Facebook IS Mainstream – TV Adverts
    • Facebook don’t make sourcing easy!
    • But they make it easier to engage  Like  Comment  Share
    • Facebook Changes “The News Feed algorithm (edgerank) is based a few factors: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).” Open graph : no longer a ‘like’ but an action; ‘I recommend’or ‘I am working for’ Engagement as a brand The new timeline is your ‘about us’ page Quality of content ; Sharing Facebook advertising
    • Google Plus “The fastest growing social network in history”Stream Sparks Hangouts Circles Photos Huddles
    • findpeopleonplus.com Search Criteria  Relationship  Looking For  Gender  Activity  Education  Employer  Occupation  Following  Followers  Country  State  City
    • Google Plus Circles – think candidates Happy.Hour.com
    • Social referrals are getting interesting
    • Mobile - UK Smartphone penetration is 47% (MMA) 40% of social media users access social media content fromtheir mobile phone (Nielsen) 11% now have some form of tablet device (IAB)Have you got a mobile recruiting website for your business?
    • How do you communicate with your candidates? Remember Cicero ?  Tweet  Direct Message  Message  Facetime  Chat  Message; Circles  Huddle; Hangout  Message  Company updates  Inmail “If you wish to persuade  Message me, you must think my  Audio Skype thoughts, feel my  Video Skype feelings, and speak my  RSS Feeds words”
    • Questions?www.sironaconsulting.comandy.headworth@sironaconsulting.com01903 206249 / 07788 726019blog: www.sironasays.comlinkedin.com/in/andyheadworthtwitter.com/andyheadworthfacebook.com/sironaconsulting