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Key strategies for using Twitter effectively in recruitment

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Key strategies for using Twitter effectively in recruitment



My presentation slides, entitled - Key strategies for using Twitter effectively in recruitment - from Social Media in Recruitment (#SMIR) conference at The British Library, on April 22nd 2010.

My presentation slides, entitled - Key strategies for using Twitter effectively in recruitment - from Social Media in Recruitment (#SMIR) conference at The British Library, on April 22nd 2010.



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  • Knowledgeable and insightful presentation focusing on Twitter for Recruitment. Excellent.
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  • I like the Twitter Circle. Discovered Graphedge from it. Very cool indeed. Thanks. Found Ooja.com recently you might like. A reciprocal offering for leading me to Grapgedge. Nice presentation. CJ
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Key strategies for using Twitter effectively in recruitment Presentation Transcript

  • 1. Key Strategies for Using Twitter Effectively in Recruitment Presented by Andy Headworth Sirona Consulting Limited
  • 2. Sirona Consulting
    • @andyheadworth
    • On Twitter since April 2008
    • Over 4,400 followers
    • Following over 3800
    • Sent nearly 6500 tweets
    • Established in 2003
    • Consult About Recruitment
      • Strategy
      • Process
      • Online Recruitment
      • Social Recruiting
    Built loads of great relationships
  • 3.  
  • 4.  
  • 5. Fastest growing group on Twitter is 18-34 year-olds = 45% 2 nd Fastest is the 35-49 year-olds = 24% 5.5 Million Twitter users in the UK Twitter is now the 12 th ranked site in the world (Comscore) 75 Million people visited Twitter in January 2010 ( Comscore) 50 Million Tweets a day .....and rising! (Comscore) 69% of Twitter users are your target audience Why are we even talking about Twitter?
  • 6. Benefits of Twitter in Recruitment?
    • Information gatherer
    • Candidate search tool
    • Job distribution
    • Established expert
    • Reputation
    • Lists
    • Candidate engagement
    • Tailor your conversations
    • Real-time search
    New Candidates New Clients Engagement £ € $
  • 7. Strategy and Objectives Time and Resources Desire and Duration Career Site Before you get started....................
  • 8. The Twitter Circle Key Platforms iPhone Clients Blackberry Clients Mobile Client People Search Twitter Directories Find and Follow Twitter Analytics
  • 9. RSS is your secret weapon! Marketing Sales HR Competitors Brand
  • 10. RSS: People - Keywords – #Hashtags – Information - Brand
  • 11. One of my Favourites http://monitter.com
  • 12. Geo – Location Searching www.locafollow.com
  • 13. Geo – Location Searching www.geochirp.com
  • 14. Three Excellent Twitter Commercial Channels THE Twitter job search engine and Twitter ATS An excellent sector/location specific distribution channel Takes your jobs and delivers via personalised DM’s to job seekers
  • 15. 1. Find similar job 2.Apply - click on 3. Go to your account 4. See candidates that have applied for that job A Cheeky Search....
  • 16. My Favourite Twitter Tools Tweetdeck.com – Twitter platform RIM Twitter – Blackberry mobile client Backtweets.com – tracks who tweets about your URL Tweetbeep.com – Twitter alerts SocialOomph.com – auto DM’s, scheduling +loads more Twitterfeed.com – manages RSS feeds to Twitter Tweepsearch.com – bio search and .CSV export Tweepml.org – search tool Hashtags.org – search, tweet management, events Twitter lists – search and sourcing (Twitterlist2rss.appspot.com)
  • 17. Case Study Designed and implemented a user friendly online recruiting process for 196 stores using the Amris e-recruitment product Desire to venture into Social Media , but in a controlled way initially, as recognise that their target demographic is social media savvy Agreed on Twitter, as first step Objective: To find a cost effective way to attract a target demographic to apply for Primark Store vacancies Historically, used word of mouth, posters, local adverts >>> Issues around quality, communication and ‘friend’ recruiting
  • 18. Candidates click on @primarkjobs Primark Store adds vacancy locally online Backtweets.com Monitoring for any re-tweets Arrive at actual vacancy on career site to apply for the job link Every candidate email via career site Auto DM’s via SocialOomph.com >>Branding and Informing SocialOomph.com alerts to monitor any @ tweets
  • 19. Clicks on bit.ly job links on @primarkjobs Average 124 clicks Highest 638 clicks No. of vacancies placed up to 15 th April – 12,667 clicks
  • 20. Remember Twitter is....... Brilliant for candidate searching Superb for real-time engagement ....... and a great multi-purpose tool for you to use in recruitment!
    • Twitter is not....
    • A substitute for a good career site
    • For everyone – different people, different networks
  • 21. Website: www.sironaconsulting.com Email: [email_address] Telephone: 01903 206249 / 07788 726019 Blog: www.sironasays.com LinkedIn: www.linkedin.com/in/andyheadworth Twitter: www.twitter.com/andyheadworth Any Questions?