Key strategies for using Twitter effectively in recruitment
Key Strategies for Using Twitter Effectively in Recruitment Presented by Andy Headworth Sirona Consulting Limited
Sirona Consulting <ul><li>@andyheadworth </li></ul><ul><li>On Twitter since April 2008 </li></ul><ul><li>Over 4,400 followers </li></ul><ul><li>Following over 3800 </li></ul><ul><li>Sent nearly 6500 tweets </li></ul><ul><li>Established in 2003 </li></ul><ul><li>Consult About Recruitment </li></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Online Recruitment </li></ul></ul><ul><ul><li>Social Recruiting </li></ul></ul>Built loads of great relationships
Fastest growing group on Twitter is 18-34 year-olds = 45% 2 nd Fastest is the 35-49 year-olds = 24% 5.5 Million Twitter users in the UK Twitter is now the 12 th ranked site in the world (Comscore) 75 Million people visited Twitter in January 2010 ( Comscore) 50 Million Tweets a day .....and rising! (Comscore) 69% of Twitter users are your target audience Why are we even talking about Twitter?
Benefits of Twitter in Recruitment? <ul><li>Information gatherer </li></ul><ul><li>Candidate search tool </li></ul><ul><li>Job distribution </li></ul><ul><li>Established expert </li></ul><ul><li>Reputation </li></ul><ul><li>Lists </li></ul><ul><li>Candidate engagement </li></ul><ul><li>Tailor your conversations </li></ul><ul><li>Real-time search </li></ul>New Candidates New Clients Engagement £ € $
Strategy and Objectives Time and Resources Desire and Duration Career Site Before you get started....................
The Twitter Circle Key Platforms iPhone Clients Blackberry Clients Mobile Client People Search Twitter Directories Find and Follow Twitter Analytics
RSS is your secret weapon! Marketing Sales HR Competitors Brand
RSS: People - Keywords – #Hashtags – Information - Brand
Three Excellent Twitter Commercial Channels THE Twitter job search engine and Twitter ATS An excellent sector/location specific distribution channel Takes your jobs and delivers via personalised DM’s to job seekers
1. Find similar job 2.Apply - click on 3. Go to your account 4. See candidates that have applied for that job A Cheeky Search....
My Favourite Twitter Tools Tweetdeck.com – Twitter platform RIM Twitter – Blackberry mobile client Backtweets.com – tracks who tweets about your URL Tweetbeep.com – Twitter alerts SocialOomph.com – auto DM’s, scheduling +loads more Twitterfeed.com – manages RSS feeds to Twitter Tweepsearch.com – bio search and .CSV export Tweepml.org – search tool Hashtags.org – search, tweet management, events Twitter lists – search and sourcing (Twitterlist2rss.appspot.com)
Case Study Designed and implemented a user friendly online recruiting process for 196 stores using the Amris e-recruitment product Desire to venture into Social Media , but in a controlled way initially, as recognise that their target demographic is social media savvy Agreed on Twitter, as first step Objective: To find a cost effective way to attract a target demographic to apply for Primark Store vacancies Historically, used word of mouth, posters, local adverts >>> Issues around quality, communication and ‘friend’ recruiting
Candidates click on @primarkjobs Primark Store adds vacancy locally online Backtweets.com Monitoring for any re-tweets Arrive at actual vacancy on career site to apply for the job link Every candidate email via career site Auto DM’s via SocialOomph.com >>Branding and Informing SocialOomph.com alerts to monitor any @ tweets
Clicks on bit.ly job links on @primarkjobs Average 124 clicks Highest 638 clicks No. of vacancies placed up to 15 th April – 12,667 clicks
Remember Twitter is....... Brilliant for candidate searching Superb for real-time engagement ....... and a great multi-purpose tool for you to use in recruitment! <ul><li>Twitter is not.... </li></ul><ul><li>A substitute for a good career site </li></ul><ul><li>For everyone – different people, different networks </li></ul>