How Can Executive Recruiters Benefit from Social Media?<br />Executive Search and Selection Autumn Congress <br />5thNovem...
   “It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to ch...
Who am I?<br /><ul><li>  20+ Years in Recruitment
  Permanent, Interim and Search
  UK, Europe & US
Consult About Recruitment
  Strategy
  Process
  Online Recruitment
  Attraction Strategy
  Social Media </li></li></ul><li>Social Media is Everywhere<br />
What is Social Media?<br />
The Landscape of Social Media<br />
Why Should it matter to you?<br />Engage<br />Candidates<br />   Clients<br />   Brand Monitoring<br />   Your industry<br...
Ten questionsI regularly get asked<br />Will social media completely change the way we work?<br />Is the CV dead?<br />Are...
Recruitment is evolving<br />Recruitment  +  Social Media<br />=  Social Recruiting<br />
You need to go fishing where the fish swim<br />
So Where Are You?<br />
What About Your Candidates and Clients?<br />
Why?<br />
           Five Main Areas of Focus<br />
<ul><li> Over 50 Million users worldwide
 2.6 million UK profiles
 Average age is 41
 80% College + education
Candidates : Recruiters – 9:1</li></li></ul><li>Benefits of using LinkedIn<br /><ul><li>The reach of the network
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How Can Executive Recruiters Benefit From Social Media

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This is the presentation I delivered to the Association Executive Recruiters (AER) at their Executive Search and Selection Autumn Congress, on November 5th, 2009.

The presentation was written to give an overview of how valuable social media can be to executive search and selection recruiters.

Published in: Business, Technology

How Can Executive Recruiters Benefit From Social Media

  1. 1. How Can Executive Recruiters Benefit from Social Media?<br />Executive Search and Selection Autumn Congress <br />5thNovember 2009<br />Presented by Andy Headworth<br />Managing Director<br />Sirona Consulting Ltd.<br />
  2. 2. “It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change”<br /> Charles Darwin<br />
  3. 3. Who am I?<br /><ul><li> 20+ Years in Recruitment
  4. 4. Permanent, Interim and Search
  5. 5. UK, Europe & US
  6. 6. Consult About Recruitment
  7. 7. Strategy
  8. 8. Process
  9. 9. Online Recruitment
  10. 10. Attraction Strategy
  11. 11. Social Media </li></li></ul><li>Social Media is Everywhere<br />
  12. 12. What is Social Media?<br />
  13. 13. The Landscape of Social Media<br />
  14. 14. Why Should it matter to you?<br />Engage<br />Candidates<br /> Clients<br /> Brand Monitoring<br /> Your industry<br /> Share expertise<br />Expectation<br />
  15. 15. Ten questionsI regularly get asked<br />Will social media completely change the way we work?<br />Is the CV dead?<br />Are there new rules of business?<br />Are the job boards finished?<br />Will consultants spend less time on the phone?<br />Will searching become a thing of the past?<br />Can computers now match as well as people?<br />Will researchers become redundant?<br /> Will our clients all be turning to social media?<br /> Will Social media replace the skills of recruiters?<br />
  16. 16. Recruitment is evolving<br />Recruitment + Social Media<br />= Social Recruiting<br />
  17. 17. You need to go fishing where the fish swim<br />
  18. 18. So Where Are You?<br />
  19. 19. What About Your Candidates and Clients?<br />
  20. 20. Why?<br />
  21. 21. Five Main Areas of Focus<br />
  22. 22. <ul><li> Over 50 Million users worldwide
  23. 23. 2.6 million UK profiles
  24. 24. Average age is 41
  25. 25. 80% College + education
  26. 26. Candidates : Recruiters – 9:1</li></li></ul><li>Benefits of using LinkedIn<br /><ul><li>The reach of the network
  27. 27. Clients AND Candidates
  28. 28. Status Updates
  29. 29. Groups – recruiting and networking
  30. 30. Profile and Branding: Slideshare; Blog; Twitteretc
  31. 31. Engaging with niche
  32. 32. Client hiring research</li></li></ul><li><ul><li> Over 300 million users, growing @ 5 million a week
  33. 33. 100 million users log on at least once a day
  34. 34. 10 million in the UK 30% of UK Working Population
  35. 35. Fastest growing group is 35-44 year olds
  36. 36. Average age is 27
  37. 37. 43% have a college+ education</li></li></ul><li> Benefits to using Facebook<br /><ul><li> Over a third of UK workers
  38. 38. Bing searches Facebook updates
  39. 39. Facebook adds very specific
  40. 40. Promoting product, services and events
  41. 41. Knowledge sharing
  42. 42. Creating trust and loyalty
  43. 43. Engage and strengthen relationships
  44. 44. Research
  45. 45. Fan page / Corporate page</li></li></ul><li><ul><li>45 Million users
  46. 46. 7 Million in UK
  47. 47. 47% 18-34 age group
  48. 48. 31% 35-49 age group
  49. 49. 21% 50+ age group
  50. 50. 55% college+ education</li></li></ul><li> Benefits to using Twitter<br /><ul><li> Real-time search – Google, Bing
  51. 51. Information gatherer
  52. 52. Candidate search tool
  53. 53. Job distribution - www.twitterjobsearch.com
  54. 54. Established expert
  55. 55. Reputation
  56. 56. Lists
  57. 57. Industry peers
  58. 58. Candidate engagement
  59. 59. Tailor your conversations</li></li></ul><li>Blogging<br /><ul><li> 100+ million blogs
  60. 60. 7 out of 10 internet users read blogs
  61. 61. Google, Bing and Yahoo LOVE blogs
  62. 62. Average age of blogger is 37
  63. 63. 63% college+ education</li></li></ul><li>The benefits of blogging<br /><ul><li> Become the ‘go-to’ expert
  64. 64. Educate your candidates
  65. 65. Educate your clients
  66. 66. Website traffic
  67. 67. Human side of search
  68. 68. Business generator
  69. 69. Outlet for PR and Press Releases
  70. 70. SEO
  71. 71. Building your brand</li></li></ul><li>Return on Investment - ROI<br />ROI (currently) in social media = quantitative measurement <br />Range of free easy to use tools<br /><ul><li> Post Rank
  72. 72. Feedburner
  73. 73. Google Analytics
  74. 74. Google Alerts
  75. 75. Technorati
  76. 76. Yahoo Pipes
  77. 77. Tweetbeep
  78. 78. BackType
  79. 79. Radion6 (paid for)
  80. 80. Techrigy (paid for)</li></li></ul><li>In conclusion, Social Media in business <br />Is not:<br />Sharing your lunch habits<br />Voyeurism<br />A promotion channel<br />A quick fix<br />Time encompassing<br />Press ‘truisms’<br />To be taken lightly<br />Is:<br />A business channel<br />A recruitment tool<br />About your brand<br />About the message<br />A business network<br />A listening tool<br />Engagement<br />
  81. 81. An Insight into the (near) Future<br /> Blurred, isn’t it?<br /><ul><li>Social recruiting will become part of the landscape
  82. 82. Social networks verbs
  83. 83. Generation Y
  84. 84. Tipping point coming soon</li></li></ul><li>Any Questions?<br />Website: www.sironaconsulting.com<br />Email: andy.headworth@sironaconsulting.com<br />Telephone: 01903 206249 / 07788 726019<br />Blog: http://blog.sironaconsulting.com<br />LinkedIn: www.linkedin.com/in/andyheadworth<br />Twitter: www.twitter.com/andyheadworth<br />Facebook: www.facebook.com/andyheadworth<br />
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