How Can Executive Recruiters Benefit From Social Media

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    4 Favorites

    How Can Executive Recruiters Benefit From Social Media - Presentation Transcript

    1. How Can Executive Recruiters Benefit from Social Media?
      Executive Search and Selection Autumn Congress
      5thNovember 2009
      Presented by Andy Headworth
      Managing Director
      Sirona Consulting Ltd.
    2. “It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change”
      Charles Darwin
    3. Who am I?
      • 20+ Years in Recruitment
      • Permanent, Interim and Search
      • UK, Europe & US
      • Consult About Recruitment
      • Strategy
      • Process
      • Online Recruitment
      • Attraction Strategy
      • Social Media
    4. Social Media is Everywhere
    5. What is Social Media?
    6. The Landscape of Social Media
    7. Why Should it matter to you?
      Engage
      Candidates
      Clients
      Brand Monitoring
      Your industry
      Share expertise
      Expectation
    8. Ten questionsI regularly get asked
      Will social media completely change the way we work?
      Is the CV dead?
      Are there new rules of business?
      Are the job boards finished?
      Will consultants spend less time on the phone?
      Will searching become a thing of the past?
      Can computers now match as well as people?
      Will researchers become redundant?
      Will our clients all be turning to social media?
      Will Social media replace the skills of recruiters?
    9. Recruitment is evolving
      Recruitment + Social Media
      = Social Recruiting
    10. You need to go fishing where the fish swim
    11. So Where Are You?
    12. What About Your Candidates and Clients?
    13. Why?
    14. Five Main Areas of Focus
      • Over 50 Million users worldwide
      • 2.6 million UK profiles
      • Average age is 41
      • 80% College + education
      • Candidates : Recruiters – 9:1
    15. Benefits of using LinkedIn
      • The reach of the network
      • Clients AND Candidates
      • Status Updates
      • Groups – recruiting and networking
      • Profile and Branding: Slideshare; Blog; Twitteretc
      • Engaging with niche
      • Client hiring research
      • Over 300 million users, growing @ 5 million a week
      • 100 million users log on at least once a day
      • 10 million in the UK 30% of UK Working Population
      • Fastest growing group is 35-44 year olds
      • Average age is 27
      • 43% have a college+ education
    16. Benefits to using Facebook
      • Over a third of UK workers
      • Bing searches Facebook updates
      • Facebook adds very specific
      • Promoting product, services and events
      • Knowledge sharing
      • Creating trust and loyalty
      • Engage and strengthen relationships
      • Research
      • Fan page / Corporate page
      • 45 Million users
      • 7 Million in UK
      • 47% 18-34 age group
      • 31% 35-49 age group
      • 21% 50+ age group
      • 55% college+ education
    17. Benefits to using Twitter
      • Real-time search – Google, Bing
      • Information gatherer
      • Candidate search tool
      • Job distribution - www.twitterjobsearch.com
      • Established expert
      • Reputation
      • Lists
      • Industry peers
      • Candidate engagement
      • Tailor your conversations
    18. Blogging
      • 100+ million blogs
      • 7 out of 10 internet users read blogs
      • Google, Bing and Yahoo LOVE blogs
      • Average age of blogger is 37
      • 63% college+ education
    19. The benefits of blogging
      • Become the ‘go-to’ expert
      • Educate your candidates
      • Educate your clients
      • Website traffic
      • Human side of search
      • Business generator
      • Outlet for PR and Press Releases
      • SEO
      • Building your brand
    20. Return on Investment - ROI
      ROI (currently) in social media = quantitative measurement
      Range of free easy to use tools
      • Post Rank
      • Feedburner
      • Google Analytics
      • Google Alerts
      • Technorati
      • Yahoo Pipes
      • Tweetbeep
      • BackType
      • Radion6 (paid for)
      • Techrigy (paid for)
    21. In conclusion, Social Media in business
      Is not:
      Sharing your lunch habits
      Voyeurism
      A promotion channel
      A quick fix
      Time encompassing
      Press ‘truisms’
      To be taken lightly
      Is:
      A business channel
      A recruitment tool
      About your brand
      About the message
      A business network
      A listening tool
      Engagement
    22. An Insight into the (near) Future
      Blurred, isn’t it?
      • Social recruiting will become part of the landscape
      • Social networks verbs
      • Generation Y
      • Tipping point coming soon
    23. Any Questions?
      Website: www.sironaconsulting.com
      Email: andy.headworth@sironaconsulting.com
      Telephone: 01903 206249 / 07788 726019
      Blog: http://blog.sironaconsulting.com
      LinkedIn: www.linkedin.com/in/andyheadworth
      Twitter: www.twitter.com/andyheadworth
      Facebook: www.facebook.com/andyheadworth

    + Andy HeadworthAndy Headworth, 2 weeks ago

    custom

    355 views, 4 favs, 6 embeds more stats

    This is the presentation I delivered to the Associa more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 355
      • 276 on SlideShare
      • 79 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 22
    Most viewed embeds
    • 70 views on http://blog.sironaconsulting.com
    • 4 views on http://social-recruiting.com
    • 2 views on http://feeds.feedburner.com
    • 1 views on http://www.typepad.com
    • 1 views on http://sironaconsult.typepad.com

    more

    All embeds
    • 70 views on http://blog.sironaconsulting.com
    • 4 views on http://social-recruiting.com
    • 2 views on http://feeds.feedburner.com
    • 1 views on http://www.typepad.com
    • 1 views on http://sironaconsult.typepad.com
    • 1 views on http://bedeashby.posterous.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories