How Can Executive Recruiters Benefit From Social Media

How Can Executive Recruiters Benefit from Social Media?
Executive Search and Selection Autumn Congress
5thNovember 2009
Presented by Andy Headworth
Managing Director
Sirona Consulting Ltd.

“It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change”
Charles Darwin

Who am I?
20+ Years in Recruitment
Permanent, Interim and Search
UK, Europe & US
Consult About Recruitment
Strategy
Process
Online Recruitment
Attraction Strategy
Social Media

Social Media is Everywhere

What is Social Media?

The Landscape of Social Media

Why Should it matter to you?
Engage
Candidates
Clients
Brand Monitoring
Your industry
Share expertise
Expectation

Ten questionsI regularly get asked
Will social media completely change the way we work?
Is the CV dead?
Are there new rules of business?
Are the job boards finished?
Will consultants spend less time on the phone?
Will searching become a thing of the past?
Can computers now match as well as people?
Will researchers become redundant?
Will our clients all be turning to social media?
Will Social media replace the skills of recruiters?

Recruitment is evolving
Recruitment + Social Media
= Social Recruiting

You need to go fishing where the fish swim

So Where Are You?

What About Your Candidates and Clients?

Five Main Areas of Focus

Over 50 Million users worldwide
2.6 million UK profiles
Average age is 41
80% College + education
Candidates : Recruiters – 9:1

Benefits of using LinkedIn
The reach of the network
Clients AND Candidates
Status Updates
Groups – recruiting and networking
Profile and Branding: Slideshare; Blog; Twitteretc
Engaging with niche
Client hiring research

Over 300 million users, growing @ 5 million a week
100 million users log on at least once a day
10 million in the UK 30% of UK Working Population
Fastest growing group is 35-44 year olds
Average age is 27
43% have a college+ education

Benefits to using Facebook
Over a third of UK workers
Bing searches Facebook updates
Facebook adds very specific
Promoting product, services and events
Knowledge sharing
Creating trust and loyalty
Engage and strengthen relationships
Research
Fan page / Corporate page

45 Million users
7 Million in UK
47% 18-34 age group
31% 35-49 age group
21% 50+ age group
55% college+ education

Benefits to using Twitter
Real-time search – Google, Bing
Information gatherer
Candidate search tool
Job distribution - www.twitterjobsearch.com
Established expert
Reputation
Lists
Industry peers
Candidate engagement
Tailor your conversations

Blogging
100+ million blogs
7 out of 10 internet users read blogs
Google, Bing and Yahoo LOVE blogs
Average age of blogger is 37
63% college+ education

The benefits of blogging
Become the ‘go-to’ expert
Educate your candidates
Educate your clients
Website traffic
Human side of search
Business generator
Outlet for PR and Press Releases
SEO
Building your brand

Return on Investment - ROI
ROI (currently) in social media = quantitative measurement
Range of free easy to use tools
Post Rank
Feedburner
Google Analytics
Google Alerts
Technorati
Yahoo Pipes
Tweetbeep
BackType
Radion6 (paid for)
Techrigy (paid for)

In conclusion, Social Media in business
Is not:
Sharing your lunch habits
Voyeurism
A promotion channel
A quick fix
Time encompassing
Press ‘truisms’
To be taken lightly
Is:
A business channel
A recruitment tool
About your brand
About the message
A business network
A listening tool
Engagement

An Insight into the (near) Future
Blurred, isn’t it?
Social recruiting will become part of the landscape
Social networks verbs
Generation Y
Tipping point coming soon

Any Questions?
Website: www.sironaconsulting.com
Email: andy.headworth@sironaconsulting.com
Telephone: 01903 206249 / 07788 726019
Blog: http://blog.sironaconsulting.com
LinkedIn: www.linkedin.com/in/andyheadworth
Twitter: www.twitter.com/andyheadworth
Facebook: www.facebook.com/andyheadworth

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How Can Executive Recruiters Benefit From Social Media

by Andy Headworth on Nov 06, 2009

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How Can Executive Recruiters Benefit From Social Media — Presentation Transcript