How Can Executive Recruiters Benefit from Social Media?Executive Search and Selection Autumn Congress 5thNovember 2009Presented by Andy HeadworthManaging DirectorSirona Consulting Ltd.

“It is not the strongest of our species who survives, or the most intelligent, but the one who is most responsive to change” Charles Darwin

Who am I? 20+ Years in Recruitment Permanent, Interim and Search UK, Europe & USConsult About Recruitment Strategy Process Online Recruitment Attraction Strategy Social Media

20+ Years in Recruitment

Permanent, Interim and Search

UK, Europe & US

Consult About Recruitment

Strategy

Process

Online Recruitment

Attraction Strategy

Social Media

Social Media is Everywhere

What is Social Media?

The Landscape of Social Media

Why Should it matter to you?EngageCandidates Clients Brand Monitoring Your industry Share expertiseExpectation

Ten questionsI regularly get askedWill social media completely change the way we work?Is the CV dead?Are there new rules of business?Are the job boards finished?Will consultants spend less time on the phone?Will searching become a thing of the past?Can computers now match as well as people?Will researchers become redundant? Will our clients all be turning to social media? Will Social media replace the skills of recruiters?

Recruitment is evolvingRecruitment + Social Media= Social Recruiting

You need to go fishing where the fish swim

So Where Are You?

What About Your Candidates and Clients?

Why?

Five Main Areas of Focus

Over 50 Million users worldwide 2.6 million UK profiles Average age is 41 80% College + educationCandidates : Recruiters – 9:1

Over 50 Million users worldwide

2.6 million UK profiles

Average age is 41

80% College + education

Candidates : Recruiters – 9:1

Benefits of using LinkedInThe reach of the networkClients AND CandidatesStatus UpdatesGroups – recruiting and networking Profile and Branding: Slideshare; Blog; Twitteretc Engaging with nicheClient hiring research

The reach of the network

Clients AND Candidates

Status Updates

Groups – recruiting and networking

Profile and Branding: Slideshare; Blog; Twitteretc

Engaging with niche

Client hiring research

Over 300 million users, growing @ 5 million a week 100 million users log on at least once a day 10 million in the UK 30% of UK Working PopulationFastest growing group is 35-44 year oldsAverage age is 2743% have a college+ education

Over 300 million users, growing @ 5 million a week

100 million users log on at least once a day

10 million in the UK 30% of UK Working Population

Fastest growing group is 35-44 year olds

Average age is 27

43% have a college+ education

Benefits to using Facebook Over a third of UK workers Bing searches Facebook updates Facebook adds very specific Promoting product, services and events Knowledge sharing Creating trust and loyalty Engage and strengthen relationships Research Fan page / Corporate page

Over a third of UK workers

Bing searches Facebook updates

Facebook adds very specific

Promoting product, services and events

Knowledge sharing

Creating trust and loyalty

Engage and strengthen relationships

Research

Fan page / Corporate page

45 Million users7 Million in UK47% 18-34 age group31% 35-49 age group21% 50+ age group55% college+ education

45 Million users

7 Million in UK

47% 18-34 age group

31% 35-49 age group

21% 50+ age group

55% college+ education

Benefits to using Twitter Real-time search – Google, Bing Information gatherer Candidate search tool Job distribution - www.twitterjobsearch.com Established expert Reputation Lists Industry peers Candidate engagement Tailor your conversations

Real-time search – Google, Bing

Information gatherer

Candidate search tool

Job distribution - www.twitterjobsearch.com

Established expert

Reputation

Lists

Industry peers

Candidate engagement

Tailor your conversations

Blogging 100+ million blogs 7 out of 10 internet users read blogs Google, Bing and Yahoo LOVE blogs Average age of blogger is 37 63% college+ education

100+ million blogs

7 out of 10 internet users read blogs

Google, Bing and Yahoo LOVE blogs

Average age of blogger is 37

63% college+ education

The benefits of blogging Become the ‘go-to’ expert Educate your candidates Educate your clients Website traffic Human side of search Business generator Outlet for PR and Press Releases SEO Building your brand

Become the ‘go-to’ expert

Educate your candidates

Educate your clients

Website traffic

Human side of search

Business generator

Outlet for PR and Press Releases

SEO

Building your brand

Return on Investment - ROIROI (currently) in social media = quantitative measurement Range of free easy to use tools Post Rank Feedburner Google Analytics Google Alerts Technorati Yahoo Pipes Tweetbeep BackType Radion6 (paid for) Techrigy (paid for)

Post Rank

Feedburner

Google Analytics

Google Alerts

Technorati

Yahoo Pipes

Tweetbeep

BackType

Radion6 (paid for)

Techrigy (paid for)

In conclusion, Social Media in business Is not:Sharing your lunch habitsVoyeurismA promotion channelA quick fixTime encompassingPress ‘truisms’To be taken lightlyIs:A business channelA recruitment toolAbout your brandAbout the messageA business networkA listening toolEngagement

An Insight into the (near) Future Blurred, isn’t it?Social recruiting will become part of the landscapeSocial networks verbsGeneration YTipping point coming soon

Social recruiting will become part of the landscape

Social networks verbs

Generation Y

Tipping point coming soon

Any Questions?Website: www.sironaconsulting.comEmail: andy.headworth@sironaconsulting.comTelephone: 01903 206249 / 07788 726019Blog: http://blog.sironaconsulting.comLinkedIn: www.linkedin.com/in/andyheadworthTwitter: www.twitter.com/andyheadworthFacebook: www.facebook.com/andyheadworth