An Introduction to Social Recruiting
Presented by
Andy Headworth,
Sirona Consulting 29th May 2014
Corporates
&
Recruitment
Agencies
What is social
recruiting and how
do you get started?
What does a social
media strategy look
like?
How do you
implement a ...
Why social media for recruitment?
▪ Positioning the brand
▪ Transparency and authenticity of brand
▪ Aids values based rec...
Using social media in your recruitment activities
!
being
Text
Video
Photos
Sourcing
Selecting
Interviewing
Pipelining
On-...
Blame the candidates
“If you wish to persuade
me, you must think my
thoughts, feel my
feelings, and speak my
words”
Cicero...
Getting started
Why?
Understand
1. Objectives
2. Audience
3. Fail, try, fail, try, win, fail
4. Long term
5. No Rules
6. Objectives?
Do you know YOUR audience……
Credit > http://bretdorman.files.wordpress.com/2012/09/rhps_audienceparticipation-gatefoldleft...
Really?
How?
Knowledge

Employee, Market, 

Candidate
Search
Bio’s: LinkedIn, Twitter, Facebook Graphsearch, LI Groups,
Google+, B...
This is NOT a strategy
This%IS%NOT%a%social%
media%content%
strategy%
A social media strategy cycle
There is no one strategy in social media
All have
different
objectives
▪ Brand
▪ Sourcing
▪ Engagement
▪ Recruiting
▪ Redu...
15
Disclose
Be transparent
Be truthful
Be yourself
!
Protect
Don’t tell secrets
Don’t slam the competition
!
Use common se...
16
Monitor
Be prepared
18
re you
eady to
e
hecked
ut?
h6p://www.ballparkeguides.com/resources/Panorama%20Jeter%20Day.JPG?
Gmestamp=1319250356670!
Getting started
Don’t forget mobile
Pick 2/3 and focus (where your audience is)
Create superb profiles and bios
Keywords, job titles, industry
buzzwords, ‘geek’ words,
topics, locations, synonyms
Rememb...
Updates, Status Updates, Tweets, Messages, Photos,
Videos, that are UNIQUE, INTERESTING AND RELEVANT
Content first
Connect...
24
Don’t share the same
boring crap with me
that everyone else
does.!
Walter’s Rule!
Created by @andyheadworth!
Don’t break
They will know:
!
• Who you are
• You are an expert in their sector
• You by reputation
• Your call will be worthwhile
So ...
26
Sexy%content%is%in%the%eye%of%the%beholder%%Sexy content?
27
You bet it is…………………… for their audience!
28
Creative content marketing
29
Sourcing and sharing the content
30
Find, Follow Direct
31
• Move fast. [Twitter< 2 hours; Facebook< 4 hours]
• Be accurate.
• Be flexible.
• Be transparent.
• Be sincere.
• Be h...
32
Measurement
33
10 Best social media best practices
1. Great bio, smiling head shot (no logo)
2. Be regular
3. Post interesting content...
andy.headworth@sironaconsul2ng.com5
!
blog.sironaconsul2ng.com5


linkedin.com/in/andyheadworth5
!
twi9er.com/andyheadwort...
Upcoming SlideShare
Loading in...5
×

An Introduction To Social Recruiting

568

Published on

The webinar slides on, An Introduction To Social Recruiting delivered by Andy Headworth of Sirona Consulting on Wednesday 28th May 2014, for www.SocialMediaSearch.co.uk . It covered social media strategy, social recruiting platforms and how to find a social recruiting audience.

Published in: Business

Transcript of "An Introduction To Social Recruiting"

  1. 1. An Introduction to Social Recruiting Presented by Andy Headworth, Sirona Consulting 29th May 2014
  2. 2. Corporates & Recruitment Agencies
  3. 3. What is social recruiting and how do you get started? What does a social media strategy look like? How do you implement a social media strategy? Ten social media best practices to ensure a a good start Today
  4. 4. Why social media for recruitment? ▪ Positioning the brand ▪ Transparency and authenticity of brand ▪ Aids values based recruitment ▪ Reduce candidate acquisition costs ▪ Create own recruitment communities ▪ Increasing candidate applications ▪ Positioning within your target markets ▪ Extend the reach of your brand ▪ Different channels of engagement ▪ Raising quality of hires ▪ Candidate sourcing ▪ Career site traffic
  5. 5. Using social media in your recruitment activities ! being Text Video Photos Sourcing Selecting Interviewing Pipelining On-boarding Communication What is Social Recruiting?
  6. 6. Blame the candidates “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC
  7. 7. Getting started Why?
  8. 8. Understand 1. Objectives 2. Audience 3. Fail, try, fail, try, win, fail 4. Long term 5. No Rules 6. Objectives?
  9. 9. Do you know YOUR audience…… Credit > http://bretdorman.files.wordpress.com/2012/09/rhps_audienceparticipation-gatefoldleftl.jpg …..and where it is?
  10. 10. Really?
  11. 11. How? Knowledge
 Employee, Market, 
 Candidate Search Bio’s: LinkedIn, Twitter, Facebook Graphsearch, LI Groups, Google+, Blogs, Stackoverflow, x-ray search, Content: Google, Technorati, Twitter, Blogs, Google+ Locations: FB Graph search, Twitter, LinkedIn, Google+, Foursquare, MeetUp, Eventbrite, Lanyrd } Keywords, job titles, industry buzzwords, ‘geek’ words, topics, locations, synonyms
  12. 12. This is NOT a strategy This%IS%NOT%a%social% media%content% strategy%
  13. 13. A social media strategy cycle
  14. 14. There is no one strategy in social media All have different objectives ▪ Brand ▪ Sourcing ▪ Engagement ▪ Recruiting ▪ Reducing cost ▪ Communication ▪ Updates ▪ Information ▪ Internal ▪ External ▪ Minimising agencies ▪ Customer services
  15. 15. 15 Disclose Be transparent Be truthful Be yourself ! Protect Don’t tell secrets Don’t slam the competition ! Use common sense Add value Keep cool Did you screw up? h"p://www.intel.com/content/www/us/en/legal/intel-­‐social-­‐media-­‐guidelines.html   Guidelines
  16. 16. 16 Monitor
  17. 17. Be prepared
  18. 18. 18 re you eady to e hecked ut?
  19. 19. h6p://www.ballparkeguides.com/resources/Panorama%20Jeter%20Day.JPG? Gmestamp=1319250356670! Getting started
  20. 20. Don’t forget mobile
  21. 21. Pick 2/3 and focus (where your audience is)
  22. 22. Create superb profiles and bios Keywords, job titles, industry buzzwords, ‘geek’ words, topics, locations, synonyms Remember, it is what candidates search for…
  23. 23. Updates, Status Updates, Tweets, Messages, Photos, Videos, that are UNIQUE, INTERESTING AND RELEVANT Content first Connect Invite Share Re-share Chat Engage Take interest Be yourself New connections Fan Followers Likes Results will follow
  24. 24. 24 Don’t share the same boring crap with me that everyone else does.! Walter’s Rule! Created by @andyheadworth! Don’t break
  25. 25. They will know: ! • Who you are • You are an expert in their sector • You by reputation • Your call will be worthwhile So when that candidate answers your call
  26. 26. 26 Sexy%content%is%in%the%eye%of%the%beholder%%Sexy content?
  27. 27. 27 You bet it is…………………… for their audience!
  28. 28. 28 Creative content marketing
  29. 29. 29 Sourcing and sharing the content
  30. 30. 30 Find, Follow Direct
  31. 31. 31 • Move fast. [Twitter< 2 hours; Facebook< 4 hours] • Be accurate. • Be flexible. • Be transparent. • Be sincere. • Be human • Avoid jargon. • Respond direct to the individual • Be focused. • Follow-up. • Add value. • Take control. • Avoid fights. • Don’t censor. Responding
  32. 32. 32 Measurement
  33. 33. 33 10 Best social media best practices 1. Great bio, smiling head shot (no logo) 2. Be regular 3. Post interesting content 4. Share, RT, like and favourite 5. No social ME ME MEdia 6. Post when your audience is there 7. Monitor your activity and tweak accordingly 8. Say thank you 9. Credit content where possible 10. Have fun and enjoy it
  34. 34. andy.headworth@sironaconsul2ng.com5 ! blog.sironaconsul2ng.com5 
 linkedin.com/in/andyheadworth5 ! twi9er.com/andyheadworth5 ! facebook.com/sironaconsul2ng5 ! plus.google.com/+andyheadworth5 www.sironaconsul2ng.com55+445190352062495|5+445778857260195 Thank You - Any Questions?

×