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An Introduction To Social Recruiting

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The webinar slides on, An Introduction To Social Recruiting delivered by Andy Headworth of Sirona Consulting on Wednesday 28th May 2014, for www.SocialMediaSearch.co.uk . It covered social media …

The webinar slides on, An Introduction To Social Recruiting delivered by Andy Headworth of Sirona Consulting on Wednesday 28th May 2014, for www.SocialMediaSearch.co.uk . It covered social media strategy, social recruiting platforms and how to find a social recruiting audience.

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  • 1. An Introduction to Social Recruiting Presented by Andy Headworth, Sirona Consulting 29th May 2014
  • 2. Corporates & Recruitment Agencies
  • 3. What is social recruiting and how do you get started? What does a social media strategy look like? How do you implement a social media strategy? Ten social media best practices to ensure a a good start Today
  • 4. Why social media for recruitment? ▪ Positioning the brand ▪ Transparency and authenticity of brand ▪ Aids values based recruitment ▪ Reduce candidate acquisition costs ▪ Create own recruitment communities ▪ Increasing candidate applications ▪ Positioning within your target markets ▪ Extend the reach of your brand ▪ Different channels of engagement ▪ Raising quality of hires ▪ Candidate sourcing ▪ Career site traffic
  • 5. Using social media in your recruitment activities ! being Text Video Photos Sourcing Selecting Interviewing Pipelining On-boarding Communication What is Social Recruiting?
  • 6. Blame the candidates “If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words” Cicero 80BC
  • 7. Getting started Why?
  • 8. Understand 1. Objectives 2. Audience 3. Fail, try, fail, try, win, fail 4. Long term 5. No Rules 6. Objectives?
  • 9. Do you know YOUR audience…… Credit > http://bretdorman.files.wordpress.com/2012/09/rhps_audienceparticipation-gatefoldleftl.jpg …..and where it is?
  • 10. Really?
  • 11. How? Knowledge
 Employee, Market, 
 Candidate Search Bio’s: LinkedIn, Twitter, Facebook Graphsearch, LI Groups, Google+, Blogs, Stackoverflow, x-ray search, Content: Google, Technorati, Twitter, Blogs, Google+ Locations: FB Graph search, Twitter, LinkedIn, Google+, Foursquare, MeetUp, Eventbrite, Lanyrd } Keywords, job titles, industry buzzwords, ‘geek’ words, topics, locations, synonyms
  • 12. This is NOT a strategy This%IS%NOT%a%social% media%content% strategy%
  • 13. A social media strategy cycle
  • 14. There is no one strategy in social media All have different objectives ▪ Brand ▪ Sourcing ▪ Engagement ▪ Recruiting ▪ Reducing cost ▪ Communication ▪ Updates ▪ Information ▪ Internal ▪ External ▪ Minimising agencies ▪ Customer services
  • 15. 15 Disclose Be transparent Be truthful Be yourself ! Protect Don’t tell secrets Don’t slam the competition ! Use common sense Add value Keep cool Did you screw up? h"p://www.intel.com/content/www/us/en/legal/intel-­‐social-­‐media-­‐guidelines.html   Guidelines
  • 16. 16 Monitor
  • 17. Be prepared
  • 18. 18 re you eady to e hecked ut?
  • 19. h6p://www.ballparkeguides.com/resources/Panorama%20Jeter%20Day.JPG? Gmestamp=1319250356670! Getting started
  • 20. Don’t forget mobile
  • 21. Pick 2/3 and focus (where your audience is)
  • 22. Create superb profiles and bios Keywords, job titles, industry buzzwords, ‘geek’ words, topics, locations, synonyms Remember, it is what candidates search for…
  • 23. Updates, Status Updates, Tweets, Messages, Photos, Videos, that are UNIQUE, INTERESTING AND RELEVANT Content first Connect Invite Share Re-share Chat Engage Take interest Be yourself New connections Fan Followers Likes Results will follow
  • 24. 24 Don’t share the same boring crap with me that everyone else does.! Walter’s Rule! Created by @andyheadworth! Don’t break
  • 25. They will know: ! • Who you are • You are an expert in their sector • You by reputation • Your call will be worthwhile So when that candidate answers your call
  • 26. 26 Sexy%content%is%in%the%eye%of%the%beholder%%Sexy content?
  • 27. 27 You bet it is…………………… for their audience!
  • 28. 28 Creative content marketing
  • 29. 29 Sourcing and sharing the content
  • 30. 30 Find, Follow Direct
  • 31. 31 • Move fast. [Twitter< 2 hours; Facebook< 4 hours] • Be accurate. • Be flexible. • Be transparent. • Be sincere. • Be human • Avoid jargon. • Respond direct to the individual • Be focused. • Follow-up. • Add value. • Take control. • Avoid fights. • Don’t censor. Responding
  • 32. 32 Measurement
  • 33. 33 10 Best social media best practices 1. Great bio, smiling head shot (no logo) 2. Be regular 3. Post interesting content 4. Share, RT, like and favourite 5. No social ME ME MEdia 6. Post when your audience is there 7. Monitor your activity and tweak accordingly 8. Say thank you 9. Credit content where possible 10. Have fun and enjoy it
  • 34. andy.headworth@sironaconsul2ng.com5 ! blog.sironaconsul2ng.com5 
 linkedin.com/in/andyheadworth5 ! twi9er.com/andyheadworth5 ! facebook.com/sironaconsul2ng5 ! plus.google.com/+andyheadworth5 www.sironaconsul2ng.com55+445190352062495|5+445778857260195 Thank You - Any Questions?

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