Slidecast Andriessen ECKM 2007

  • 2,103 views
Uploaded on

This is a slidecast of my presentation at the European Congress on Knowledge Management 2007 in Barcelona. It includes the slides and the audio of my presentation

This is a slidecast of my presentation at the European Congress on Knowledge Management 2007 in Barcelona. It includes the slides and the audio of my presentation

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • I referenced your excellent presentation in Slideshare group 'BANK OF KNOWLEDGE' : http://www.slideshare.net/group/bank-of-knowledge - to inform our members ...We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Bernard
    Are you sure you want to
    Your message goes here
  • This work is very interesting ! Very good information! Bernard
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
2,103
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
2
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Knowledge as Love How Metaphors Direct our Efforts to Manage Knowledge in Organisations Keynote address 8th European Conference on Knowledge Management Consorci Escola Industrial de Barcelona (CEIB), Barcelona, Spain 6-7 September 2007 Dr. Daniel Andriessen INHOLLAND University of professional Education Amsterdam The Netherlands
  • 2. Simplified Chinese
  • 3. Lakoff and Johnson (1999)
  • 4. Create an inventory of knowledge Check where knowledge is located Store important knowledge Improve access to knowledge KNOWLEDGE AS A RESOURCE
  • 5. I got plenty of time That took three hours He wasted my time This will save time TIME AS A RESOURCE
  • 6. The TIME ORIENTATION metaphor PAST FUTURE
  • 7. Aymara’s use the opposite
  • 8. MOVING OBSERVER metaphor EVENT 1 EVENT 2 EVENT 3 “ will you be staying a long time o r a short time ?” "how long is your visit?"
  • 9. MOVING TIME metaphor TIME "the time for action has arrived" "time flies by"
  • 10. What happened before the Big Bang? EVENT 1 EVENT 2 EVENT 3
  • 11. Time traveling
  • 12. Mapping from source to target Target Domain (time) Source Domain (space) Characteristics of target domain not covered by source domain Characteristics of source domain not used by metaphor metaphorical entailments
  • 13. Time as a moving object metaphor Time Moving Object “ length” “ amount” “ scarcity” “ direction” “origin” “ destination” “ arrives” “ flies by” “ speed”
  • 14. Mapping from sources to target Target Domain (TIME) Source Domain Source Domain Source Domain Source Domain RESOURCE SPACE
  • 15. Intermezzo 1: truth does not exist
    • as direct observation does not exist because people always use concepts to describe reality …
    • as these concepts derive their meaning from metaphor …
    • as half of these metaphors are embodied in our brain and cannot be shut off or altered …
    • as the choice of the other half is too large extent arbitrary …
    • … w e will never be able to perfectly describe and understand reality and ego, truth (defined as correspondence with reality) does not exist.
  • 16. Conceptualisation s of knowledge are metaphorical
    • Knowledge as an object
    • “ Locate knowledge”
    • “ Recognize knowledge”
    • “ Move knowledge”
    • “ Exchange knowledge”
    Knowledge as a resource “ Apply knowledge” “ Use knowledge” “ Store knowledge” “ Accumulate knowledge” Knowledge as thoughts or feelings “ Articulate knowledge” “ Verbalize knowledge” “ Externalize knowledge” “ Internalize knowledge” KNOWLEDGE AS STUFF Knowledge as organism “ Growing knowledge” “ Nurturing knowledge” “ Knowledge develops” Knowledge as capital “ Value knowledge ” “ Invest knowledge”
  • 17. Knowledge as Resource metaphor Knowledge becomes part of logistic discourse
    • Location
    • Size
    • Weight
    • Other physical characteristics
    • Use in production
    • Adding to
    • Storing
    • Sharing knowledge
    • Amount of knowledge
    • Place in input/output (logistical) system
    • Non-rivalry of knowledge
    • Non-additiveness of knowledge
    • Tacitness of knowledge
    What is not used What the metaphor highlights What the metaphor hides Target Domain Source Domain RESOURCE
  • 18. Knowledge as Assets metaphor Knowledge becomes part of accounting discourse
    • Location
    • Size
    • Weight
    • Other physical characteristics
    • Controlled by enterprise
    • Generate future economic benefits that flow to enterprise
    • Identifiable and cost can be measured
    • Use in production
    • Place in reporting system
    • Non-rivalry of knowledge
    • Non-additiveness of knowledge
    • Tacitness of knowledge
    What is not used What the metaphor highlights What the metaphor hides Target Domain Source Domain ASSETS
  • 19. Knowledge as Property metaphor Knowledge becomes part of legal discourse
    • Location
    • Other physical characteristics of property
    • Ownership
    • Value
    • Exclusiveness
    • Legal rights
    • Transferability
    • Ability to commercialize
    • Place in legal system
    • People can not be owned
    • Tacitness of knowledge
    • Purposeness of knowledge
    What is not used What the metaphor highlights What the metaphor hides Target Domain Source Domain PROPERTY
  • 20. There are big differences between the authors Davenport & Prusak (2000) Nonaka & Takeuchi (1995)
  • 21. Transformation of entailments require argumentation
    • Capital is valuable and important
    • Capital is an asset for the future and not an expenditure
    • Capital can be invested in
    • Capital can be capitalized
    • Capital itself can be invested
    • Capital allows for a return
    • Capital resonates with managers and CFO’s
    • Having more capital is better
    • Capital can be owned
    • Capital can be valued financially
    • Capital often appears on the balance sheet
    • Capital is additive (1+1=2)
    • Capital is a stock
    • Capital can and must be measured and managed
    √ √ √ √ √ √ √ X X X X X X X
  • 22. What is wrong with KNOWLEDGE AS STUFF
    • Knowledge as an object
    • “ Locate knowledge”
    • “ Recognize knowledge”
    • “ Move knowledge”
    • “ Exchange knowledge”
    Knowledge as a resource “ Gather knowledge” “ Store knowledge” “ Distribute knowledge ” KNOWLEDGE AS STUFF Knowledge as capital “ Value knowledge ” “ Invest knowledge”
  • 23. Western and Eastern views on knowledge
    • Dominant view in the West
    • Knowledge as a thing that can be controlled and manipulated
    • Knowledge as information that can be codified, stored, accessed and used
    • Knowledge as resource that can be created, stored, shared, located, or moved, and that is part of the input-throughput-output system of the organization
    • Knowledge as capital that can be valued, capitalized and measured; that is part of the financial flow and requires an return on investment
    • Dominant view in the East
    • Knowledge as spirit and wisdom
    • Knowledge as unfolding truth
    • Unity of universe and human self
    • Unity of knowledge and action
    • Knowledge as illumination or enlightenment of an underlying, deeper reality
    • Knowledge as essence-less and nothingness (Japan)
    • Knowledge creation as a continuous, self-transcending process
  • 24. Design of the exercise Employees Metaphor 1 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Metaphor 2 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Vote (2 votes per person) Questionnaire Personal reflection Managers Metaphor 1 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Metaphor 2 Gathering results Diagnosis and development of solutions Working in teams of 4 plenary session Vote (2 votes per person) Questionnaire Personal reflection
  • 25. KNOWLEDGE AS WATER
    • DIAGNOSIS
    • Knowledge does not flow
    • Separate source of knowledge
    • Knowledge is not channeled
    • No dispersion of knowledge
    • Hydrocephalus: people keeping knowledge to themselves
    • SOLUTIONS
    • Build canals
    • Flush out and freshen knowledge
    • Tap knowledge from people leaving
    • Create knowledge map
    • Managers as knowledge channels
    • Knowledge management
  • 26. KNOWLEDGE AS LOVE
    • DIAGNOSIS
    • Knowledge is not cherished
    • Lack of trust
    • Unrequited love
    • Rivalry and forced marriages
    • Attractive but lonely singles
    • In-breeding
    • We only talk about our wedding certificate but not about our relationship
    • SOLUTIONS
    • Provide time and space for sharing knowledge
    • Match people’s passions and tasks
    • Go out and date more
    • Hire marriage counselor
    • Partner-swapping
    • Don’t manage and systemize knowledge
  • 27. Intermezzo 2: problems don't exist
    • Problems are not phenomena waiting out there in reality to be observed.
    • A problem is a gap between an existing and a preferred situation (Ist and Soll).
    • B oth the perception of the existing as the perception of the preferred situation depends on how you prefer to look at it
    • Ergo, a problem is by definition subjective.
    • "a problem is an interpretation of a feeling of discomfort“ (J. Kessels)
  • 28. KM Metaphor Analysis Scoring Form
  • 29. W hat would be the outcome of your research if we see knowledge not at stuff but as love?
  • 30. Thank You!
    • Dr. Daniel Andriessen
    • Professor of Intellectual Capital INHOLLAND University of Professional Education
    • Amsterdam/ Diemen The Netherlands
    • Daan. andriessen @ inholland . nl
    • www.weightlesswealth.com
    • +31- 204951719