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Samsung corporation advertizing campaign

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Transcript

  • 1. Advertising and business strategy SAMSUNG CORPORATION
  • 2. External partnership Europe and Asia USA Structure of Samsung Corp Lines of activity key positions The most important historical facts The founders of the company Key dates from the Samsung CONTENT OF MY PRESENTATION
  • 3.  In 1938, Lee Byung-chull (1910–1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe.  In 1947, Cho Hong-jai (the Hyosung group’s founder) the Samsung Trading Corporation, THE MOST IMPORTANT HISTORICAL FACTS THE FOUNDERS OF THE COMPANY
  • 4. THE HEADQUARTER OF SAMSUNG The Samsung Town (Korean: 삼성타운) is a major office park in Seocho-gu in Seoul, South Korea. It serves as the IT and electronics hub for the multinational corporation Samsung. Samsung Electronics, Samsung C&T, and Samsung Life Insurance have built three buildings which are 44, 34 and 32 stories respectively. Samsung Town was designed by Kohn Pedersen Fox. Samsung Electronics and Samsung C&T have already begun to move into the buildings while Samsung Life Insurance is leasing its property to Samsung Electronics and other affiliates.
  • 5.  In 1947, Cho Hong-jai (the Hyosung group’s founder) jointly invested in a new company called Samsung Mulsan Gongsa  After the war, in 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu  In the late 1960s, Samsung Group entered into the electronics industry.  Samsung started to rise as an international corporation in the 1990s. KEY DATES FROM THE SAMSUNG
  • 6. Lines of activity key positions STRUCTURE OF SAMSUNG CORP
  • 7.  Samsung C&T Corporation (C&T = Construction&Trading)  Samsung Electro-Mechanics (since 1973)  Samsung Electronics Co., Ltd. (since 1969)  Samsung Engineering (since 1969)  Samsung Everland (since 1963)  Samsung Fire & Marine Insurance (since 1952)  Samsung Heavy Industries (since 1974)  Samsung Life Insurance (since 1957) LINES OF ACTIVITY
  • 8.  Lee Byung-chul-was the founder of the Samsung Group and one of South Korea's most successful businessmen.  Lee Kun-hee - is a South Korean business magnate and the Chairman of Samsung Electronics. KEY FIGURES