Comunicato overview 081811

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Comunicato overview 081811

  1. 1. a social learning platform<br /><ul><li>Show you some things
  2. 2. Answer your questions
  3. 3. Explore potential opportunities</li></li></ul><li>a social learning platform<br />Bill Reeves<br />Background: PWC Management Consultant<br />Strategy, Business Development<br />Deb Harrington<br />Background: Financial Services, Citigroup Customer Experience Quality, UX, Learning<br />Bob Hill<br />Background: The Snap Group<br />Marketing, Design, Technology<br />
  4. 4. Comunicato Models<br />Comunicato Invest<br />Broker/Dealers<br />Fund Managers<br />Advisors<br />Customer 1st Comunicato<br />Financial Enterprise<br />Banks<br />Raise awareness, Develop personal brand <br />Promote methods, instruments<br />Goals: Get conversation started – Increase Sales<br />Web, video, links<br />Communicate product/service/capabilities<br />Multi-tier (Enterprise– Advisor – Client)<br />Goals: Dispel ignorance, reduce confusion, increase confidence – Increase Sales<br />Web, eBook, video, audio<br />
  5. 5. Benefits<br />Compelling (leading edge) format<br />Online Video<br />Social Networking<br />e-Book<br />Private-label Branded<br />Personalized<br />Initiates conversation with clients<br />Viral<br />Inexpensive (compared to other marketing approaches)<br />Easy to use, hosted solution<br />Supports compliance policies<br />
  6. 6. What is Comunicato?<br />An easy, low cost way to produce and mass-distribute professional video based communications designed to engage your target market. <br />Content Manager<br />Video Compiler<br />Campaign Builder<br />Delivery Router<br />Results Tracker<br />
  7. 7. What they use it for<br />Branding, Awareness Marketing<br />Educational Marketing<br />Announcements<br />Product Training<br />Social Learning<br />
  8. 8. Leveraged Model<br />Templates<br />Campaign Manager<br />Video Player<br />Social Object<br />E-Books<br />Links<br />Create Campaigns<br />Stock topics<br />Sponsored topics<br />Brochures<br />Ads<br />Landing Page<br />Landing Page<br />Email<br />Topics<br />Library<br />Video<br />Video<br />Video<br />Recipient<br />John’s Campaign<br />Mary’s Campaign<br />Email<br />Resources<br />Launch Campaigns<br />Select Campaign<br />Select Originators<br />Select Recipient Lists<br />Create Emails<br />Video<br />Video<br />Email System<br />John<br />Video<br />Video<br />Mary<br />
  9. 9. Comunicato Invest<br />ADVISOR<br />1<br />Schedule Shoot<br />2<br />Edit & upload video to dashboard<br />3<br />Create email & landing page<br />4<br />
  10. 10. Customer 1st Comunicato<br />PRODUCT<br />Showcase<br />1<br />Top down, narrative driven<br />Conversations<br />2<br />Peer to peer<br />Communities<br />3<br />Mastery, engagement <br />Embedded Sales Process<br />4<br />
  11. 11. Build a campaign<br />1<br />Enter a Campaign Title<br />2<br />Select a Template<br />3<br />Choose a Topic(s)<br />4<br />Add Special Resources<br />5<br />Choose Other Resources to Customize your Campaign<br />

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