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PR Student Social MediaSelf-Branding

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This presentation discusses the importance of social media self-branding.

This presentation discusses the importance of social media self-branding.

Published in: Technology, Business

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Transcript

  • 1. Andrew Shipp @Andrew_ShipPR Social Media Self-Branding
  • 2. #ElectronicPR Please Use if Tweeting during Presentation Just don’t make too much fun of me….
  • 3. A Little Background “I only know what I don’t” Recent NKU Grad (Dec 2009) PR Major 2 Internships Currently Business Development Manager at Busam Auto Group
  • 4. Quick Activity Take Out a Piece of Paper Write Down Your “Best Advice Ever” “Whether is B2B or B2C, it’s all Business to Person” Exchange Advice with someone else
  • 5. Social Media Self- Branding You are a Commodity What Sets You Apart? Use Social Media Tools to Create Your Brand …Let’s Check Out the Tools…
  • 6. Twitter
  • 7. LinkedIn
  • 8. PublicMediaBlog
  • 9. Build Relationships on Twitter in 4 Steps
  • 10. Step 1: Pick a Twitter Server HootSuite TweetDeck TweetGrid
  • 11. Step 2: Engage Industry Leaders Kevin Dugan ~ @PRBlog Heather Whaling ~ @PRTini Sarah Evans ~ @PRSarahEvans
  • 12. Step 3: Twitter Chats #PRStudChat #JournChat (Monday’s 8-10 PM EST) #PR20Chat (Tuesday’s 8-9 PM EST)
  • 13. Step 4: Utilize Hashtags #HAPPO #PR #PRJobs #PublicRelations #ElectronicPR
  • 14. Start to Use Your Skills Follow Professionals Who Do What YOU want to do What are you interested in? Pitch stories to Traditional Media and Bloggers
  • 15. Important Strengths Effective Writing Effective Pitching ~ *I was lacking here* Social Media Integration SEO (Search Engine Optimization) The More HTML the Better
  • 16. What Questions Do You Have?

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