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PR Student Social MediaSelf-Branding

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This presentation discusses the importance of social media self-branding.

This presentation discusses the importance of social media self-branding.

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  • 1. Andrew Shipp @Andrew_ShipPR Social Media Self-Branding
  • 2. #ElectronicPR
    • Please Use if Tweeting during Presentation
    • Just don’t make too much fun of me….
  • 3. A Little Background
    • “ I only know what I don’t”
    • Recent NKU Grad (Dec 2009)
    • PR Major
    • 2 Internships
    • Currently Business Development Manager at Busam Auto Group
  • 4. Quick Activity
    • Take Out a Piece of Paper
    • Write Down Your “Best Advice Ever”
      • “Whether is B2B or B2C, it’s all Business to Person”
    • Exchange Advice with someone else
  • 5. Social Media Self-Branding
    • You are a Commodity
    • What Sets You Apart?
    • Use Social Media Tools to Create Your Brand
    • … Let’s Check Out the Tools…
  • 6. Twitter
  • 7. LinkedIn
  • 8. PublicMediaBlog
  • 9. Build Relationships on Twitter in 4 Steps
  • 10. Step 1: Pick a Twitter Server
    • HootSuite
    • TweetDeck
    • TweetGrid
  • 11. Step 2: Engage Industry Leaders
    • Kevin Dugan ~ @PRBlog
    • Heather Whaling ~ @PRTini
    • Sarah Evans ~ @PRSarahEvans
  • 12. Step 3: Twitter Chats
    • #PRStudChat
    • #JournChat (Monday’s 8-10 PM EST)
    • #PR20Chat (Tuesday’s 8-9 PM EST)
  • 13. Step 4: Utilize Hashtags
    • #HAPPO
    • #PR
    • #PRJobs
    • #PublicRelations
    • #ElectronicPR
  • 14. Start to Use Your Skills
    • Follow Professionals Who Do What YOU want to do
    • What are you interested in? Pitch stories to Traditional Media and Bloggers
  • 15. Important Strengths
    • Effective Writing
    • Effective Pitching ~ *I was lacking here*
    • Social Media Integration
    • SEO (Search Engine Optimization)
    • The More HTML the Better
  • 16. What Questions Do You Have?