PR Student Social MediaSelf-Branding

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This presentation discusses the importance of social media self-branding.

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PR Student Social MediaSelf-Branding

  1. 1. Andrew Shipp @Andrew_ShipPR Social Media Self-Branding
  2. 2. #ElectronicPR Please Use if Tweeting during Presentation Just don’t make too much fun of me….
  3. 3. A Little Background “I only know what I don’t” Recent NKU Grad (Dec 2009) PR Major 2 Internships Currently Business Development Manager at Busam Auto Group
  4. 4. Quick Activity Take Out a Piece of Paper Write Down Your “Best Advice Ever” “Whether is B2B or B2C, it’s all Business to Person” Exchange Advice with someone else
  5. 5. Social Media Self- Branding You are a Commodity What Sets You Apart? Use Social Media Tools to Create Your Brand …Let’s Check Out the Tools…
  6. 6. Twitter
  7. 7. LinkedIn
  8. 8. PublicMediaBlog
  9. 9. Build Relationships on Twitter in 4 Steps
  10. 10. Step 1: Pick a Twitter Server HootSuite TweetDeck TweetGrid
  11. 11. Step 2: Engage Industry Leaders Kevin Dugan ~ @PRBlog Heather Whaling ~ @PRTini Sarah Evans ~ @PRSarahEvans
  12. 12. Step 3: Twitter Chats #PRStudChat #JournChat (Monday’s 8-10 PM EST) #PR20Chat (Tuesday’s 8-9 PM EST)
  13. 13. Step 4: Utilize Hashtags #HAPPO #PR #PRJobs #PublicRelations #ElectronicPR
  14. 14. Start to Use Your Skills Follow Professionals Who Do What YOU want to do What are you interested in? Pitch stories to Traditional Media and Bloggers
  15. 15. Important Strengths Effective Writing Effective Pitching ~ *I was lacking here* Social Media Integration SEO (Search Engine Optimization) The More HTML the Better
  16. 16. What Questions Do You Have?
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