Managing Your Online Identity

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Managing your online identity is more important than ever. This presentation will walk you through using LinkedIn, Twitter and Facebook to manage that identity.

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  • “[LinkedIn is] now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.” (LinkedIn)"
  • Managing Your Online Identity

    1. 1. Managing Your Online Identity For Social Media Networking <br />Andrew Shipp<br />@Andrew_ShipPR<br />
    2. 2. The Cliff Notes<br />#NKUleader<br />
    3. 3. The Big 3<br />#NKUleader<br />Use The Social Media Big 3 correctly and they will they will help you:<br /><ul><li>Develop an Online Identity
    4. 4. Monitor that Identity
    5. 5. Stand Above Your Competition</li></li></ul><li>By the Numbers<br />By<br />100 Million Users<br />80% of companies use social media for recruitment<br />95% of these use LinkedIn<br />
    6. 6. Take Full Advantage<br />**Add a Personal Video** <br />
    7. 7. Expanding Your Network<br />
    8. 8. Tips and Tricks for LinkedIn<br />Check Out the Jobs Section<br />Follow Companies That Interest You<br />Conduct Job Interview Research<br />
    9. 9. Tweet Tweet<br />Technically it’s “Micro-Blogging” in 140 Characters of Less<br />Allows you to mention (@) other users and connect using hashtags (#)<br />
    10. 10. Getting Started<br />Pick a Twitter Server<br />Identify Industry Leaders<br />Chats/Hashtags (List of 367)<br />Lists<br />Engage Through Questions <br />Say Thank You <br />
    11. 11. The World’s Biggest Cocktail Party<br /><ul><li>Don’t Always Talk About Yourself
    12. 12. 1 – 4 Ratio
    13. 13. Genuine and Honest</li></li></ul><li>The 1,000 Pound Gorilla<br /><ul><li>Once you upload a picture or make a comment Facebook owns it
    14. 14. What Would Grandma Think?
    15. 15. Facebook doesn’t have to be a professional outlet</li></li></ul><li>A Few More Puzzle Pieces<br />Google Yourself (Google Alerts)<br />Topsy/Social Mention<br />Blogging<br />
    16. 16. Questions?<br />Andrew Shipp<br />@Andrew_ShipPR<br />ashipp@northlich.com<br />http://www.linkedin.com/in/andrewshippr<br />http://theprsocialmediablog.wordpress.com/<br />

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