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Managing Your Online Identity
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Managing Your Online Identity

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Managing your online identity is more important than ever. This presentation will walk you through using LinkedIn, Twitter and Facebook to manage that identity.

Managing your online identity is more important than ever. This presentation will walk you through using LinkedIn, Twitter and Facebook to manage that identity.

Published in: Technology, Business

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  • “[LinkedIn is] now growing at roughly one million new LinkedIn members every week, the equivalent of a professional joining the site at faster than one member per second.” (LinkedIn)"
  • Transcript

    • 1. Managing Your Online Identity For Social Media Networking
      Andrew Shipp
      @Andrew_ShipPR
    • 2. The Cliff Notes
      #NKUleader
    • 3. The Big 3
      #NKUleader
      Use The Social Media Big 3 correctly and they will they will help you:
      • Develop an Online Identity
      • 4. Monitor that Identity
      • 5. Stand Above Your Competition
    • By the Numbers
      By
      100 Million Users
      80% of companies use social media for recruitment
      95% of these use LinkedIn
    • 6. Take Full Advantage
      **Add a Personal Video**
    • 7. Expanding Your Network
    • 8. Tips and Tricks for LinkedIn
      Check Out the Jobs Section
      Follow Companies That Interest You
      Conduct Job Interview Research
    • 9. Tweet Tweet
      Technically it’s “Micro-Blogging” in 140 Characters of Less
      Allows you to mention (@) other users and connect using hashtags (#)
    • 10. Getting Started
      Pick a Twitter Server
      Identify Industry Leaders
      Chats/Hashtags (List of 367)
      Lists
      Engage Through Questions
      Say Thank You
    • 11. The World’s Biggest Cocktail Party
      • Don’t Always Talk About Yourself
      • 12. 1 – 4 Ratio
      • 13. Genuine and Honest
    • The 1,000 Pound Gorilla
      • Once you upload a picture or make a comment Facebook owns it
      • 14. What Would Grandma Think?
      • 15. Facebook doesn’t have to be a professional outlet
    • A Few More Puzzle Pieces
      Google Yourself (Google Alerts)
      Topsy/Social Mention
      Blogging
    • 16. Questions?
      Andrew Shipp
      @Andrew_ShipPR
      ashipp@northlich.com
      http://www.linkedin.com/in/andrewshippr
      http://theprsocialmediablog.wordpress.com/