Sports Marketing Profile

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My Creative Profile for Cycling and Sports Marketing, Advertising, Graphic Design & Brand Development

My Creative Profile for Cycling and Sports Marketing, Advertising, Graphic Design & Brand Development

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  • 1. A Creative Cadence Andrew G. Hershberger Capabilities
  • 2. Strategy Sports marketing is my passion. I bring 17 years of professional experience working with a wide variety of clients with a diversity of marketing needs from local events to international product launches. If you need marketing consultation for your company and event or graphic design for brand development, I have the expertise to make you a winner. Included in this package are creative samples, my client list and experience. Take a spin.
  • 3. LOGO IDENTITY Branding begins with logo identity. Whether a company is communicating business-business or to the consumer, a strong mark that represents a business, product, service or event will create awareness and generate business. TM
  • 4. LOGO DEVELOPMENT CASE STUDY: Midway Entertainment A good logo starts with understanding the visual literacy of the target market. When Midway Entertainment wanted to rebrand their sports gaming product line they turned to me. The creative process starts with research and is taken through multiple rounds of creative executions and focus testing working with the client to develop a winning logo identity.
  • 5. EVENT COLLATERAL – Posters Any event needs dynamic promotional material to drive attendance. Eye catching design delivers on your promise of a worthy event and supports the commitment of ROI to sponsors. Air Force Academy Athletic Department Division 1 Football Poster Sand Creek Sports Carmichael Training Systems Sand Creek Series Poster
  • 6. PRODUCT MARKETING Whether you need advertising or package design a strong visual brand delivers a successful product. Intelligent Nutrition Package Design Seven Golden Movements Tia Chi Print Ad
  • 7. MARKETING DESIGN PRODUCT PROMOTION Cultural literacy is key. Products, serves and events all need to communicate in relevant language that speaks to the desired demographic. Clark County Parks & Recreation Department Outddor Skate & Music Festival Ads Westwood Studios PC Game Poster
  • 8. EVENT MARKETING Large or small, any event deserves cohesive brand support through all collateral. From print and out of home advertising to direct mail and event collateral. Bally’s Las Vegas Resort & Casino VIP Invite Major League Baseball Players Association Event Program
  • 9. EVENT MARKETING Products, Services and events all need to communicate with iconic imagary that speaks to the desired demographic. Las Vegas Convention & Visitors Authority Event Logo Las Vegas Convention & Visitors Authority Boyd Gaming Four Queens Resort & Casino Visitors Gude Print Ad Event Invitation
  • 10. BRAND DEVELOPMENT CASE STUDY: Chaos Cycling Club Understanding a client demographic as well as the compatative set is crucial to developing a successful brand. Chaos Cycling Club is a social network and cycling club with an irreverent take of a lifestyle mode. Web site home page Cycling Kit T-Shirt Postcards
  • 11. PRINT ADVERTISING – Business to Business CASE STUDY : Aristocrat Gaming Projecting a forward feeling in harmony with a corporate sensibity successfully introduced Aristocrat’s Oasis Casino Management Technology to an international market. Product Logo Trade Print Ad Campaign
  • 12. RETAIL – Business to Business CASE STUDY : Las Vegas Clubwear Presenting business communication that is a reflection of any corporate cultural is important when looking to expand a brand. Business Card Licensee Sales Kit Letterhead
  • 13. ADVERTISING DESIGN CASE STUDY : All-American SportPark Reaching a target market through advertising means not only communicating through language, but through visual reference points---integrating the two generates successful messaging. Print Ads
  • 14. BRAND DEVELOPMENT Facility Brochure CASE STUDY : All-American SportPark Destination recreation and entertainment depends on marketing not only to the consumer, but corporate partners and affiliates. A strong and dynamic brand is crucial to developing profitable communications. Logo Identity Facilities Sales Kit Facilities Brochure
  • 15. Advertising & Marketing Government & Utilities Hall Communications Clark County Las Vegas Library District Rogich Communication Group Greater Colorado Springs Chamber of Commerce Thomas Puckett Creative Las Vegas Chamber of Commerce Nevada Power Company Arts & Entertainment Big Picture Studios Healthcare Gill Theatrical Management Desert Hills Plastic Surgery Las Vegas Performing Arts Center Foundation Desert Radiologists Nevada Ballet Theatre Memorial Health Systems UNLV Performing Arts Center MountainView Hospital Construction Non Profit Care and Share Food Bank Clients APCO Construction Hydro-Arch El Pomar Foundation Iron Horse Construction Make A Wish Foundation J.A. Tiberti Construction Tiberti Fence Company Publishing Utility Line Design Feedback Magazine Parmenides Publishing Taste of Las Vegas Financial & Legal The Greater Las Vegas Apartment Guide ENT Credit Union Grady & Associates Insurance Seegmiller & Associates Real Estate Western Union NAI Americana Commercial Premier Property Management Prudential Real Estate Sports & Recreation Gaming Tiberti Management Air Force Academy Athletic Department Aristocrat Gaming All-American SportPark Bally’s Las Vegas Resort & Casino Chaos Cycling Club Bellagio Resort & Casino Retail Clark County Parks & Recreation Department Borgata Resort & Casino Electronic Arts Colorado Springs Sports Corporation Boyd Gaming Ethel M Chocolates Callaway Golf Cannery Casino Resorts Dragonwear Cheyenne Mountain Zoo Four Queens Resort & Casino Globe Salon Fox Sports Hard Rock Resort & Casino Las Vegas Clubwear IT’z Luxor Resort & Casino Maffey Wines Las Vegas Convention & Visitors Authority Palm Beach Princess Midway Entertainment Major League Baseball Player’s Association Paris Resort & Casino M&M World Nutritional Intelligence Rampart Casino at the Resort in Summerlin Westwood Studios United States Olympic Committee Sahara Hotel & Casino US Cycling Report Sands Casino Resort Bethlehem Saint Andrew's Golf Corporation Silverton Resort & Casino Sand Creek Sports WinRiver Casino Seven Golden Movements Solid Snowboards Tour of Colorado
  • 16. Experience Graphic Design, Brand & Marketing Consultant O'Miley|Ryan Inc. April 2009 to Present May 1997 to August 2000 Consulted as independent contractor. Partner Directed creative team on accounts from strategic planning, concept Vladimir Jones development, design and production. New client development, account August 2007 to April 2009 management including client contact, maintaining client advertising and Senior Graphic Designer design project work flow as well as accounts receivable operations. Responsible for the development of design campaigns for agency clients from print to new media. DSLV Advertising March 1995 to May 1997 Hanna Design Art Director May 2007 to August 2007 Worked in cooperation with Creative Director to maintain client's image Senior Graphic Designer throughout continual job flow of projects in every medium. Provided art Responsible for the development design campaigns for agency clients direction to my creative team. Provided conceptual input and design to from print to new media. all DSLV Advertising clients. Cukjati | A Marketing Intelligence | Creative Firm Design Studio Las Vegas August 2005 to April 2007 August 1993 to April 1995 Creative Director Graphic Designer Responsible for the development of all creative campaigns for agency Responsible for concept development, design and computer production clients from print to new media, radio and television. Provided art for all clients. direction for agency creative team. Collegiate Graphics Brand & Marketing Consultant August 1992 to August 1993 January 2005 to August 2005 Graphic Designer Consulted as independent contractor for multiple advertising agencies, Responsible for concept development, design and computer production private corporations and past agency clients. of corporate and retail apparel. Origin Brand Identity + Design September 2000 to December 2004 Principal Directed creative team on all accounts from strategic planning, concept development, design and production. Responsible for new client development, all account management including client contact, maintaining client advertising and design project flow.
  • 17. EDUCATION Kent State University B.F.A in Graphic Design & Illustration GRADUATED 1992 ACCOMPLISHMENTS Multiple Las Vegas Ad Federation and Pikes Peak Ad Federation "Addy" Awards including "Award of Excellence" and regional "Addy." Multiple AIGA Las Vegas Peep Show awards including "Best of Show" and "Judge's Choice." Recognized as "50 Designers To Watch in 2000" by Graphic Design USA Magazine. Selected to design new logo for Las Vegas Chamber of Commerce and commissioned to write article for Chamber's "New Member Handbook" on Branding. Kent State University Portfolio Award. REFERENCES Contact Andy Bohlman Sand Creek Sports/Tour of Colorado Owner 719.651.1677 andy@sandcreeksports.com Dave Csintyan Greater Colorado Springs Chamber of Commerce Chief Executive Officer 719.575.4309 dave@cscc.org Andrew G. Hershberger Craig Rae 6918 Yellowpine Drive Vladimir Jones Colorado Springs, CO 80919 Associate Creative Director 719.963.9661 phone; 719.358.6419 crae@vladimirjones.com cell: 719.964.6617 agentfutura@yahoo.com