Form + Function


Published on

Graphic Design Creative Profile

  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Form + Function

  1. 1. My Creative Edge Andrew G. Hershberger
  2. 2. Form + Function Seventeen years of professional experience in Graphic Design, Branding, Marketing and Advertising provides me the expertise you need to expand your business. From travel and tourism to healthcare and retail brand development, I have creative award-winning solutions to maximize market awareness and generate direct ROI for my clients. My creativity balanced with my business sensibility gives me the edge.
  4. 4. PRINT ADVERTISING - Food & Beverage Ethel M Chocolates Print Campaign Sands Casino Resort Bethlehem Print Campaign
  5. 5. PRODUCT MARKETING Intelligent Nutrition Package Design Jai Publishing Book Cover Design Seven Golden Movements Tai Chi Print Ad
  6. 6. PERFORMING ARTS Nevada Ballet Theatre UNLV Performing Arts Center Nevada Ballet Theatre Poster Poster Poster
  7. 7. PROMOTION O’Miley|Ryan Inc. Poster AIGA Las Vegas Event Promotion
  8. 8. MARKETING DESIGN PRODUCT PROMOTION Clark County Parks & Recreation Department Outdoor Skate & Music Festival Ads Westwood Studios PC Game Poster
  9. 9. EVENT COLLATERAL – Posters Norwood Concert Series Poster Sand Creek Sports Carmichael Training Systems Sand Creek Series Poster
  10. 10. BRAND DEVELOPMENT – Retail Post Card Logo Print Ads Letterhead
  11. 11. WEB SITE DESIGN Bassett Photography Web Site Design
  12. 12. EDITORIAL DESIGN Magazine Layout Pocket Folder Sales Brochure Business Card
  13. 13. BRAND DEVELOPMENT – Sports Web site home page Cycling Kit Apparel Design T-Shirt Apparel Design Postcards
  14. 14. BRAND DEVELOPMENT – Sports Print Ad Facilities Sales Kit
  15. 15. MARKETING – Business Postcard Promotional Poster Series
  16. 16. BRAND DEVELOPMENT – Publishing Parmenides Publishing Media Kit
  17. 17. RETAIL MARKETING – Business to Business Business Card Licensee Sales Kit Letterhead
  18. 18. PRINT ADVERTISING – Business to Business Trade Print Ad Campaign
  19. 19. Clients Arts & Entertainment Construction Government & Utilities Clark County Las Vegas Library District AIGA Las Vegas APCO Construction Bassett Photography Hydro-Arch Clark County Parks & Recreation Department Big Picture Studios Iron Horse Construction Greater Colorado Springs Chamber of Commerce Gill Theatrical Management J.A. Tiberti Construction Las Vegas Chamber of Commerce Las Vegas Performing Arts Center Foundation Ten Compass North Nevada Power Company Nevada Ballet Theatre The Masters Touch UNLV Performing Arts Center Tiberti Fence Company Healthcare Utility Line Design Desert Hills Plastic Surgery Retail Desert Radiologists Electronic Arts Financial & Legal Memorial Health Systems Ethel M Chocolates ENT Credit Union MountainView Hospital Dragonwear Grady & Associates Insurance Globe Salon IS Consulting Non Profit Las Vegas Clubwear Profit By Design Care and Share Food Bank Maffey Wines Seegmiller & Associates El Pomar Foundation Midway Entertainment Western Union Make A Wish Foundation M&MÕs World Planet Wine Gaming Publishing TOSS Restaurant Aristocrat Gaming Feedback Magazine Westwood Studios Ameristar Casinos Jai Publishing World of Coca-Cola BallyÕs Las Vegas Resort & Casino Parmenides Publishing Bellagio Resort & Casino Taste of Las Vegas Sports & Recreation BinionÕs Horseshoe Casino The Greater Las Vegas Apartment Guide Air Force Academy Athletic Department Borgata Resort & Casino All-American SportPark Boyd Gaming Real Estate Colorado Springs Sports Corporation Cannery Casino Resorts G.C. Garcia Callaway Golf Four Queens Resort & Casino NAI Americana Commercial Cheyenne Mountain Zoo Hard Rock Resort & Casino Premier Property Management FOX Sports Luxor Resort & Casino Prudential Real Estate Intelligent Nutrition Palm Beach Princess Tiberti Management ITÕz Paris Resort & Casino Las Vegas Flyfishing Rampart Casino at the Resort in Summerlin Major League Baseball PlayerÕs Association Riviera Resort & Casino United States Olympic Committee Sahara Hotel & Casino Saint Andrew's Golf Corporation Sands Casino Resort Bethlehem Sand Creek Sports Silverton Resort & Casino Solid Snowboards Stardust Resort & Casino Tour of Colorado Suncoast Casino Tropicana Resort & Casino WinRiver Casino
  20. 20. Experience O'Miley|Ryan Inc. Graphic Design, Brand & Marketing Consultant April 2009 to Present May 1997 to August 2000 Consults as independent contractor. Partner Directed creative team on accounts from strategic planning, concept PRACO/Vladimir Jones development, design and production. New client development, account August 2007 to April 2009 management including client contact, maintaining client advertising and Senior Graphic Designer design project work flow as well as accounts receivable operations. Responsible for the development of design campaigns for agency clients from print to new media. DSLV Advertising March 1995 to May 1997 Hanna Design Art Director May 2007 to August 2007 Worked in cooperation with Creative Director to maintain client's image Senior Graphic Designer throughout continual job flow of projects in every medium. Provided art Responsible for the development of design campaigns for agency clients direction to my creative team. Provided conceptual input and design to from print to new media. all DSLV Advertising clients. Cukjati | A Marketing Intelligence | Creative Firm Design Studio Las Vegas August 2005 to April 2007 August 1993 to March 1995 Creative Director Graphic Designer Responsible for the development of all creative campaigns for agency Responsible for concept development, design and computer production clients from print to new media, radio and television. Provided art for all clients. direction for agency creative team. Collegiate Graphics Brand & Marketing Consultant August 1992 to August 1993 January 2005 to August 2005 Graphic Designer Consulted as independent contractor for multiple advertising agencies, Responsible for concept development, design and computer production private corporations and past agency clients. of corporate and retail apparel. Origin Brand Identity + Design September 2000 to December 2004 Principal Directed creative team on all accounts from strategic planning, concept development, design and production. Responsible for new client development, all account management including client contact, maintaining client advertising and design project flow.
  21. 21. EDUCATION Kent State University B.F.A. in Graphic Design & Illustration GRADUATED MAY 1992 ACCOMPLISHMENTS Multiple Las Vegas Ad Federation and Pikes Peak Ad Federation "Addy" Awards including "Award of Excellence" and regional "Addy." Multiple AIGA Las Vegas Peep Show awards including "Best of Show" and "Judge's Choice." Recognized as "50 Designers To Watch in 2000" by Graphic Design USA Magazine. Selected to design new logo for Las Vegas Chamber of Commerce and commissioned to write article for Chamber's "New Member Handbook" on Branding. Kent State University Portfolio Award. REFERENCES Contact Andy Bohlman Sand Creek Sports/Tour of Colorado Owner 719.651.1677 Dave Csintyan Greater Colorado Springs Chamber of Commerce Chief Executive Officer 719.575.4309 Andrew G. Hershberger 6918 Yellowpine Drive Craig Rae Colorado Springs, CO 80919 Vladimir Jones 719.358.6419 Associate Creative Director 719.963.9661 cell: 719.964.6617