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MY              vs        YOURThe possessive pronoun smackdown!
Selecting a the right possessive pronoun isimportant and deceptively complex.There is also very little useful information ...
"It doesnt matter which one you use, just beconsistent"
Even if you go with “My”, the interaction willeventually become a dialog...        Confirm my password         ********** ...
And the winner is...                (No possessive pronoun)     MY                                   YOUR                 ...
Exhibit A
Choosing a possessive pronoun1. Do you REALLY need to use a possessive  pronoun?
2. What is the metaphor for the interaction?I’m not talking about an overarching navigationor behavoural methaphor here, I...
Consider an iPhone
Its like a car. Youdrive it, you donthave a conversationwith it.
On the web its not so clear cut.Consider an onlinebanking site... ATM? Private space? Interaction with a teller/assistant?
What about the nature of the interaction ofusers with each other?
My reinforces a solipsistic state of mindA "cybernetic extension of your personalinfospace""It is as if the user has print...
Your reinforces a social state of mind"in a social site we want to avoid the call ofintroversion and instead encourage our...
And dont forget the 3rd alternativeThe persons name:
Facebook uses almost no possessive pronouns
LinkedIn uses almost no possessive pronouns
So?A well selected possessive pronoun is a subtlebut crucial element in creating the right contextfor the experience you a...
Thanks!@AndrewUXdesignthinkage.com
My vs Your: The possessive pronoun smackdown!
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My vs Your: The possessive pronoun smackdown!

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Selecting a possessive pronoun is harder than it may first seem. This presentation will give you some tips on making the best choice.

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Transcript of "My vs Your: The possessive pronoun smackdown!"

  1. 1. MY vs YOURThe possessive pronoun smackdown!
  2. 2. Selecting a the right possessive pronoun isimportant and deceptively complex.There is also very little useful information outthere to help you…
  3. 3. "It doesnt matter which one you use, just beconsistent"
  4. 4. Even if you go with “My”, the interaction willeventually become a dialog... Confirm my password ********** The password I typed is too weak, please include a special character and 2 fibonacci numbersThis is not a find and replace!
  5. 5. And the winner is... (No possessive pronoun) MY YOUR 1 2 2 (tie) (tie)
  6. 6. Exhibit A
  7. 7. Choosing a possessive pronoun1. Do you REALLY need to use a possessive pronoun?
  8. 8. 2. What is the metaphor for the interaction?I’m not talking about an overarching navigationor behavoural methaphor here, I’m talkingabout a metaphor for the basic nature of theinteraction.
  9. 9. Consider an iPhone
  10. 10. Its like a car. Youdrive it, you donthave a conversationwith it.
  11. 11. On the web its not so clear cut.Consider an onlinebanking site... ATM? Private space? Interaction with a teller/assistant?
  12. 12. What about the nature of the interaction ofusers with each other?
  13. 13. My reinforces a solipsistic state of mindA "cybernetic extension of your personalinfospace""It is as if the user has printed out labels andstuck them to various objects: My Lunch, MyDesk, My Red Stapler. Except the user hasntdone this; you (the site) did it for them"
  14. 14. Your reinforces a social state of mind"in a social site we want to avoid the call ofintroversion and instead encourage ourparticipants to open themselves up to thepossibility of conversation, both with their co-denizens and with the site (or rather peoplebehind the site) itself"
  15. 15. And dont forget the 3rd alternativeThe persons name:
  16. 16. Facebook uses almost no possessive pronouns
  17. 17. LinkedIn uses almost no possessive pronouns
  18. 18. So?A well selected possessive pronoun is a subtlebut crucial element in creating the right contextfor the experience you are trying to deliver.If you really need one, consider:1. The nature of the interaction between the user and the site2. The nature of the interaction between users with each other
  19. 19. Thanks!@AndrewUXdesignthinkage.com
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