Led a Team which developed an internet campaign for the Assumption College Library Facebook page to increase student web traffic.

1. Andrew Smith
Molly Wiley
Andrea Pucillo
Chelsae Partosan
Kelsey Fitzpatrick
Laura Traverse
Pete Grendal

2. Background
 26 Students in Professor Hoyle’s Marketing on the
Internet Class were asked to analyze the current
Library Facebook page and to recommend
improvements.
 The slides which follow present an analysis of the
Facebook Page, other College Facebook pages, and
proposed Recommendations and Implementation.

3. Agenda
 Library Objectives
 Analysis of Present Facebook Page
 Analysis of Area College Facebook Pages
 Recommended Changes to Assumption College
Facebook Page
 Questions and Comments

4. Library Objectives
 Make Product/Services offered through the Library as
accessible as possible through various Internet mediums.
 Target Markets Include:
 1. Students
 2. Faculty
 3. Surrounding Community

7. Positive Features
 These areas draw students and faculty to the Page.
 Hours are listed.
 Current Book Sales.
 Links to the Website and other Assumption web pages are provided.
 Posting of Events
 Art Shows
 Poetry Readings
 Live Chat added a year ago.
 Overall, the page is easy to navigate.

8. Improved Features
 These are areas that should be maintained, but need
upgrades.
 Suggested Improved Features
 Post more status updates to keep the page with a “fresh feel.”
 Post more events and contests
 Add new pictures of students interacting and studying .
 Change the profile picture occasionally.

9. Improved Features (Cont.)
 New Features
 Have a “Joke of the Day” posted daily.
 Provide Incentives for “Likes” and “Checking In” to the library.
 Dunkin Donuts, Assumption Bookstore.
 Add Multi-media “How to” videos and classes.
 Academic Support Center Partnership.
 List all tutor hours and subjects

10. Negative Features
 These are area that are unnecessary and should be
removed.
 Delete the majority of library and faculty pictures because
they do not relate to the students.
 Administrator’s should not update Facebook.
 Student concern of privacy.
 Remove irrelevant Facebook status updates that do
not concern the students.

12. College Sites Reviewed
College Social Media Used
Assumption College Facebook
Babson Facebook
Bentley Facebook, School Twitter
Boston University Facebook
Brandeis None
Clark University Facebook
Emerson Facebook, Twitter
Holy Cross Facebook, Twitter

13. General Statistics
College Facebook Likes Twitter
Assumption 101 0
College
Babson 66 0
Bentley 186 251
Boston University 386 0
Brandeis 0 0
Clark University 19 0
Emerson 226 611
Holy Cross 87 0

14. Common Positive Features for
Other Schools
• Pictures of Students
• Students studying
• Students using the computers and books to conduct research
• Students interacting with each other
• Students interacting with the Librarians
• Comments and blogs are made by students and librarians.
• Status updates are constantly posted.
• Change in hours of operation
• New and upcoming events
• Other Media Outlets are used.
• Twitter, Foursquare

15. Common Positive Features (Cont.)
 Map of Location is provided.
 There are Database links, eJournal links, and citation
guides.
 Live Chat Options are provided.
 Incentives: “Free Coffee During Finals”

17. Recommendations
 Provide a student focus!!!
 Use Houndmail and Portal as an alternative contact for both students
and faculty.
 Use the library chat option on Facebook chat vs. website.
 Offer citation guides and helpful resources for students after hours.
 Provide student incentives throughout the semester to stop by the
library.
 “Likes” through Facebook
 “Checking in” on Foursquare

18. Recommendations (Cont.)
 New Social Media
 : Updates on the Library that can directly
link to their Facebook
: Offer incentives for “checking in” at
the library.
 Create a Freshmen group for each incoming Assumption
class
 Find roommates, start chats, make friends, etc.
 Incentive-Based
 Contact surrounding schools for art shows and
poetry readings.

19. Add “Nearby Places”

20. Implementation
 How can these recommendations be put into action?
 Allow Work study Students to handle the social media
operations of the Library.
 Create an Internship / Social Media program.
 Student-run social media will be overseen by a
Library supervisor.

21. Questions and Comments