Presentation given to title agents at the ALMA Agency Conference on December 8th.

1. Andrew Sims
Director of Marketing | Birmingham Association of REALTORS®

18. Social Media levels the playing field for ALL businesses.
Online. Everyone has a voice.

19. Attract Convert Close Delight (ROI)

26. >Who are you talking to?
>What do they care about?
>When do they care about it?
>How do they fulfill those needs?

27. >Think that “sales” are secondary
>Reviews and Testimonies (crucial to decision process)
>Visual. Visual. Visual. (Facebook digs it)
>Community Engagement (hyperlocal is hyperawesome)
>You in action — Show that you’re not glued to desk
>Closings. Sparingly. Find choice closings with good stories.
(testimonies)

28. >Sales Spam
>Your Page is Your Business Card - Personal and Business
>Complaints about clients.
>Copyright badness
>Bragging. Give credit. Show love to the industry.

33. >Instagram delivered 58 times more engagement per follower than Facebook,
and 120 times more engagement per follower than Twitter.
>Find your hashtags —Got to spend some time in it (#realtor #home #family)
>Top Real Estate Accounts to Follow - http://bit.ly/1LMQkne
>Share images directly to friends and even prospects on your friends list.

34. >All about images and videos. Top priority of social media.
>Gives quick shares and glimpses into daily life. Different digestion.
>Maintain that “60-40 Rule” — people want a real person to connect with.
>Pick your style - Business or Personal. Stick with that mindset.
>Automatically connected to the Facebook machine.
>Short videos. Perfect for short attention spans. (Good start into video)

35. >Create Boards that Interest You
>Curate hyperlocal boards (food, school news, holiday seasonal)
>Maintain that “60-40 Rule” — people want a real person to connect with.
>Only 1 -2 boards actually talking title
>Find friend’s boards and start commenting and sharing, suggesting.
>Consider partnering with “Joint Boards” - home builder, realtor, mortgage etc.

36. >Profile Name - no right or wrong. Go by full name, or add company name
>Use your keywords for your description. (city, community, profession for SEO)
>Learn to write. Your captions are what closes deals.
>Cross promote. Post your website posts, to Pinterest and vice verse.
FREE TIP: Do an email digest of “This Week’s Pins” to your clients or prospects.

42. > Find “Social Objects” — Things you can easily fit into your day. Don’t make work.
> Show that you’re more than a title rockstar. You’re an advocate. An Advisor.
> Start driving people to share and encourage your content. (contests, captions, jokes)
> Include all your social channels in your emails, flyers, etc. Calls to Action to connect.
> Be strategic. Be consistent. Remember how busy Facebook is (~80 pages per user)
> “60-40 Rule” — 60% business, 40% your life. (You are an actual person.)

43. > 40% of your day should be devoted to marketing. Sorry. It should.
> Focus on gathering reviews and testimonials. Easy, quick EVERGREEN content.
> If you’re not working business development other people are.
> Make it a part of your week. Use content curators (Feedly, Paper.li, Bundlr)
> Again, include all your social channels in your marketing outreach.
> Set one new thing to do this month. Start with your LinkedIn list. Create sign up.
> Use tools to help you follow up with people. Contactually is your best friend.