Social Media Quick Start

Social Media Quick Start Setup Google Reader: Set up a Google Reader account for your organization (http://www.google.com/reader). This will be used as the hub to monitor social media activity Twitter Search: Search on three terms relevant to your organization & add to Google Reader (http://search.twitter.com/). These terms could be the name of your organization, its acronym, issues relevant to your mission or issues that are of particular relevance or importance. Multiple word searches should use quotes. Click the "Feed for this Query" icon at the top right to add each of these to your Google Reader account. Google Alerts: Search on three terms relevant to your organization & add to Google Reader (http://www.google.com/alerts). These could be the same words as for the Twitter search but it alternate terms can be used. Relevant settings should be: Type: Everything – this will catch news, blogs, video, etc. Deliver to: Feed Establish a Twitter Account: Set up a Twitter account for your organization. The Government Social Media Subcouncil Wiki has links to many good guidance docs, including EPA’s Twitter guidance which can be found at http://govsocmed.pbworks.com/EPA-Social-Media-Guidance-Documents Execution (20 min/ day) Monitor (10 min): Read through feed items in Google Reader. If you don’t get through everything, mark the remainder as read. Watch for and note individuals that are getting significant attention or appear to be either strong advocates or critics of your organization or work. Post (5 min): Post at least once daily on your Twitter account. This could be new content to your Website, relevant articles in the news, events. Engage (5 min): Find ways to interact and begin building community. Example could Retweeting (RT) other accounts, finding new accounts to follow, thanking new followers, thanking people for mentioning your organization or your work.

Social Media Quick Start

by Andrew Wilson on Jul 21, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 1

Statistics

Social Media Quick Start — Document Transcript