SEO Presentation - LA2M
by Andrew Miller on Apr 08, 2009
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Andrew Miller of Your Search Advisor presents Search Engine Optimization (SEO) at the LA2M lunch in Ann Arbor, MI on April 8, 2009.
Andrew Miller of Your Search Advisor presents Search Engine Optimization (SEO) at the LA2M lunch in Ann Arbor, MI on April 8, 2009.
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DavidFinch
Zone out or bomb
Effective
+ ROI
IS NOT
Technical problems and solutions exist
Most tactics are content related
Misinformation
Knowing what/who to believe
Experience, Trial and Error
Build into processes and business roles.
Combined with other marketing initiatives.
PPC, Traditional, PR, Online, etc.
Should be integrated into processes (copy, design, development, PR)
Somebody needs to own it
Keywords are “stated intent”
SEO funnels that intent to your content
Three main pillars of SEO
Three main pillars of SEO
Three main pillars of SEO
If they can’t see it, they can’t read it.
Peace Ctr has Flash element (surrounded by HTML, so it’s okay)
Peace Ctr has text embedded in image
Peace Ctr has JavaScript navigation
Enables crawler discovery
Doesn’t help with ranking directly
Peace Ctr does not have sitemaps
Write for humans, not search engines.
Keyword Research Tools: Google Adwords, Keyword Discovery
Universal Search Results
Authority, Credibility
Authoritative sites (CNN.com) attract more links
Peace Ctr. has 101 links
Organic growth - which is easier? Create something of value
Peace Ctr. Facebook Page
Organic growth - which is easier?
Peace Ctr. Facebook Page
Social and Usage Metrics
Real Time (Twitter)
Contact me afterwards