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Phone Call Tracking for Marketers

by Andrew Miller on Jan 19, 2011

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Phone call tracking is not as mysterious as many marketers and analysts think it is, hence the Dharma Initiative theme. The more we learn about it, the more sense it makes. This presentation was delive

Phone call tracking is not as mysterious as many marketers and analysts think it is, hence the Dharma Initiative theme. The more we learn about it, the more sense it makes. This presentation was delivered to Refresh Richmond (Virginia) on 1/18/11 and the majority of the content was voiced over. Hopefully the concepts and visuals are self-explanatory enough to convey the general ideas.

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Phone Call Tracking for Marketers — Presentation Transcript