Kickstart Your Business Seminar - Cairns August 21, 2010

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This is my presentation for those who attended the "Kickstart Your Business" workshop in Cairns on Saturday, August 21, 2010.

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Kickstart Your Business Seminar - Cairns August 21, 2010

  1. 1. EXERCISE TIME
  2. 2. So clearly I have all of the answers...
  3. 3. WHAT DOES SUCCESS MEAN TO YOU?
  4. 4. EXERCISE TIME
  5. 5. It is hard to have a truly successful business if things aren’t right up top.
  6. 6. We get to choose our attitude - so why not choose the right one?
  7. 7. Face up to reality. STEP 2 Figure out what bad habits have snuck into our daily lives - and get rid of them.
  8. 8. What we focus our attention on the most is normally what we get the most of. We had better focus wisely.
  9. 9. It is time to get a little uncomfortable - that is when we grow the most.
  10. 10. When you lay down with dogs, you get up with fleas.
  11. 11. Sometimes we have to let the situation play out - it might end up better than we first thought.
  12. 12. Perhaps this is the perfect time to do some of the things you have been putting off?
  13. 13. Reflecting on what we have, not what we have not, is a good thing.
  14. 14. Beware of hot dogs
  15. 15. The grass is not always greener.
  16. 16. Celebrate much more often and much louder.
  17. 17. EXERCISE TIME
  18. 18. WHERE DO BUSINESSES GO WRONG?
  19. 19. Many different types of businesses have evolved in recent years...
  20. 20. 1 The “I am too busy to deal with you” business
  21. 21. 2 The “no, no, no” business
  22. 22. 3 The “that’s our policy” business
  23. 23. 4 The “we hate our business so we hate you” business
  24. 24. 5 The “she’ll be right” business
  25. 25. 6 The “we’ll get right back to you” business
  26. 26. 7 The “we just don’t care” business
  27. 27. 8 The “smart arse” business
  28. 28. 9 The “how can we make this transaction really, really complicated?” business
  29. 29. 10 The “we have no idea what we are doing” business
  30. 30. Of course none of these apply to your business (or mine) I am sure...
  31. 31. EXERCISE TIME
  32. 32. 10 MOST IMPORTANT FACTORS IN BUILDING A TRULY SUCCESSFUL BUSINESS
  33. 33. 1. Be very clear about where you are heading
  34. 34. 2. We need to stand out from the crowd.
  35. 35. 3. We need to get much better at communicating.
  36. 36. 4. It is all about our customer connection.
  37. 37. 5. It’s time to get creative. We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.
  38. 38. 6. We can’t sit back and wait for business to come to us.
  39. 39. 7. We have to get much better at selling.
  40. 40. 8. We have to be great corporate citizens.
  41. 41. 9. We have to give marketing the attention it deserves. MARKETING DEPARTMENT
  42. 42. 10. We have to open our eyes.
  43. 43. EXERCISE TIME
  44. 44. Let’s talk about some of these in more detail.
  45. 45. 1. Be very clear about where you are heading
  46. 46. EXERCISE TIME
  47. 47. 2. We need to stand out from the crowd.
  48. 48. 3. We need to get much better at communicating.
  49. 49. 4. It is all about our customer connection.
  50. 50. Consumers have changed, a lot, in the past ten years. If we don’t know how to reach them and most importantly how to connect with them, we are in big trouble.
  51. 51. They are less trusting They are harder to reach They are time deprived There is more clutter They are overwhelmed with choice
  52. 52. Word of mouth, in its various forms, is HUGE. Social networks, in all shapes and sizes are growing. They get their Communication is information from changing. different sources.
  53. 53. If we don’t know how to reach them, engage them, build a long term relationship with them, look out.
  54. 54. 1. Be clear on your beliefs regarding your customers.
  55. 55. 2. Review your moments of truth
  56. 56. 3. Treat people as individuals.
  57. 57. 4. Have “THE TALK”
  58. 58. 5. Save time, save money, make it easy.
  59. 59. 6. Be prepared to do what others are not.
  60. 60. 7. Communicate to suit the customer not you.
  61. 61. 8. Be unexpected wherever and whenever you can.
  62. 62. 5. It’s time to get creative. We are pretty certain no tortoises got hurt in the making of this photo........but if they did, it was nothing serious.
  63. 63. 1 Creative businesses are becoming more successful - because they keep trying new ideas.
  64. 64. 2 It’s really hard to be creative when you are exhausted.
  65. 65. 3 Look at the success stories - what is their common characteristic?
  66. 66. 4 Devote time to “being creative” on a weekly basis.
  67. 67. 5 Creative people have a thirst for knowledge - they research a lot.
  68. 68. 6. We can’t sit back and wait for business to come to us.
  69. 69. We all need to get out a lot more.
  70. 70. Lets look for new markets (many are right under our noses).
  71. 71. Build a big network.
  72. 72. EXERCISE TIME
  73. 73. 7. We have to get much better at selling.
  74. 74. 1 Most people are crap at selling.
  75. 75. 2 The importance of product knowledge.
  76. 76. 3 The power of recommendations.
  77. 77. 4 Understanding the relationship between sales and great customer service.
  78. 78. 5 Talk about selling - make it a part of your business, not a taboo subject.
  79. 79. 8. We have to be great corporate citizens.
  80. 80. 1 Just think BP.
  81. 81. 2 Your customers expect it of you.
  82. 82. 3 Better to focus on one main cause.
  83. 83. 4 Tell your customers what you are doing.
  84. 84. 5 Create a “make a difference” culture.
  85. 85. 9. We have to give marketing the attention it deserves. MARKETING DEPARTMENT
  86. 86. MARKETING
  87. 87. $$$$$ TIME COMPLICATED WILL IT WORK MY BRAIN HURTS
  88. 88. 1. Get excited about the things you market.
  89. 89. 2. Be BOLD, make a statement.
  90. 90. 3. Never underestimate the importance of image.
  91. 91. 4. We have to build rock solid relationships.
  92. 92. 5. Try new things - even if they may feel a bit strange at first.
  93. 93. 6. If you are not embracing technology, specifically the web, look out.
  94. 94. And Build Marketing Momentum DAILY
  95. 95. EXERCISE TIME
  96. 96. 10. We have to open our eyes.
  97. 97. TAKING ACTION
  98. 98. 1 Identify what action you need to take.
  99. 99. 2 Be specific about what needs to be done, by whom and by when.
  100. 100. 3 Monitor it daily or as a minimum weekly.
  101. 101. 4 If you get off track, get back on track.
  102. 102. 5 If you are serious about taking action, you have to devote your best time and energy to the process.
  103. 103. TODAY.
  104. 104. WHAT ARE YOUR KEY “LIGHT BULB” MOMENTS FROM TODAY?
  105. 105. THANK YOU.
  106. 106. www.andrewgriffiths.com.au

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