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DSTF WORKSHOP - WITH ANDREW GRIFFITHS

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This is a copy of the DSTF WORKSHOP PRESENTATION conducted by Andrew Griffiths in Cairns on October 10, 2012.

This is a copy of the DSTF WORKSHOP PRESENTATION conducted by Andrew Griffiths in Cairns on October 10, 2012.

Published in: Education

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Transcript

  • 1. CREATING A SELF SUFFICIENT ORGANISATION -AN INTRODUCTION TO THE WORLD OF “DOING BUSINESS”
  • 2. WELCOME
  • 3. The world is changing...
  • 4. ★ Branding★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service
  • 5. Today there are no DUMB questions. Ask anything(odds on the others arethinking about what you want to ask)
  • 6. Cover a lot of ground today, but the aim is cover all of the parts we need
  • 7. BRANDING
  • 8. Lets talk BRANDING How a product, service ororganisation makes us FEEL
  • 9. How do we form an opinionabout a brand?
  • 10. The way it behaves...
  • 11. 7 vital strategiesto help you build your brand
  • 12. 1. BE 100% CLEAR ABOUT WHAT YOU STAND FOR
  • 13. 2. DEVELOP YOUR KEY MESSAGES AND STAND BY THEM
  • 14. 3. DEVELOP THE APPROPRIATE CORPORATE IMAGE
  • 15. 4. BECOME A CONSIDERED COMMUNICATOR
  • 16. 5. WORK WITH THE MEDIA TO BUILD YOUR BRAND
  • 17. 6. BE THE ULTIMATE CORPORATE CITIZEN
  • 18. 7. BE PREPARED TO INVEST IN YOUR BRAND
  • 19. Consistency is crucial...
  • 20. EXERCISE TIME
  • 21. PUBLIC RELATIONS
  • 22. Lets talk PUBLIC RELATIONSHow we build (or destroy) our brand.
  • 23. Alan Jones
  • 24. 5 importantthings you need to know about public relations.
  • 25. 1.We need to think about PR strategically2. It is all about making news newsworthy3. We need to pick up the phone4. And make it easy for the media5. Remember, the media needs news
  • 26. EXERCISE TIME
  • 27. MARKETING
  • 28. Lets talk MARKETINGThe things we need to do to attract customers
  • 29. 1. We need to do our homework.2. We need to get clear about what we are.3. We need to build a brand accordingly.4. We need promotional material.5. We need a website.6. We need to work out how to sell ourselves.7. We need to think about advertising.8. We need to plan our PR.9. We have to monitor the results.10. We need to work out how our customers feel about us
  • 30. 5 importantthings you need to know about marketing
  • 31. 1. It isn’t about how much you spend2. You need to be clear on your goals3. There is no magic marketing wand4. Allocate time/resources to marketing5. Work on a campaign, not a promotion
  • 32. EXERCISE TIME
  • 33. ONLINE
  • 34. Lets talk ONLINE Things we do to attract(and keep) customers digitally
  • 35. 5 importantthings you need to know about online
  • 36. 1. It is absolutely essential2. A website is never finished3. We need to use great images4. We need to use engaging language5. We need to make it from the customerspoint of view
  • 37. EXERCISE TIME
  • 38. SELLING
  • 39. Lets talk SELLINGIt’s how we get money to pay the bills
  • 40. 5 importantthings you need to know about selling
  • 41. 1. We have to think differently2. We have to learn to sell3. We have to get really good at it4. We need to learn to ask for a sale5. We need to be really good at following up
  • 42. PRESENTING
  • 43. Lets talk PRESENTINGAn essential tool for selling
  • 44. 10 COMMONPRESENTING MISTAKES
  • 45. 1. They are totally disorganised
  • 46. 2. Their presentation lacks structure
  • 47. 3. They have Powerpoint and shouldn’t.
  • 48. 4. They are overly reliant on technology
  • 49. 5. They are really boring
  • 50. 6. They just press play
  • 51. 7. They miss the mark with their audience
  • 52. 8. They make simple ideas complicated
  • 53. 9. They stand and read the presentation
  • 54. 10. They are just plain dick heads
  • 55. CLEARLY WE HAVE TO DO THE OPPOSITE.
  • 56. 5 importantthings you need to know about presenting
  • 57. 1. It is a skill we can learn2. We will be called upon to present more3. Most presenters are lousy4. People remember emotion5. Understand it is a tool
  • 58. CUSTOMER SERVICE
  • 59. Lets talk CUSTOMER SERVICEIt’s how we keep customers coming back (and telling their friends about us)
  • 60. 5 importantthings you need to know about customer service
  • 61. 1. It is all about expectations2. Most businesses are lousy at service3. We need to be great communicators4. Develop a reputation for follow up5. Make it someones job
  • 62. Moments of TRUTH EXERCISE TIME
  • 63. EXERCISE TIME
  • 64. BRING IT TOGETHER
  • 65. ★★ Branding Marketing THEY ALL GO★ The Online World★★ Public Relations Selling TOGETHER TO★ Presenting★ Customer Service DO BUSINESS
  • 66. So what were your “ah ha” moments today?
  • 67. Time to do the paperwork....