A 52 week small business transformation programmePresentation Transcript
52 weekly strategies to take your business fromwhere it is today to where you want it to be tomorrow. BY BESTSELLING SMALL BUSINESS AUTHOR - ANDREW GRIFFITHS
There is no shortage of information or advice telling This means all you have to do is focus on onesmall business owners all the things they need to do to particular week at a time, and I suggest you do. Mastermake their business successful. And this is fantastic. the strategy for that week and it might just become a habit that will stay with you for ever.The problem is that we can end up a littleoverwhelmed, albeit with really good information. Good luck Andrew GriffithsSo we take in this great information, but we don’timplement it. It comes down to over-analysis paralysis. Australia’s #1 Small Business Author 11 books now sold in over 50 countriesIn this presentation I am offering a years worth ofbusiness building ideas, broken into 52 weeklystrategies that will take your business from where it istoday to where you want it to be tomorrow.
WEEK 1 - Be really clear about where your business is heading.Clarity and focus are vital to business success. Write down yourgoals, aspirations and your big picture vision.
WEEK 2 - Invest one hour a day(and make it your best hour) intobuilding your business. This is agreat investment, but it needs tobe done every day to work (OK youcan have the weekend off).
WEEK 3 - Back yourself 100%. Believe in yourself100%. Be the best business you can possibly be.Commit to being exceptional in everything you doand you will always have a long line of customersknocking down the door.
WEEK 4 - Know exactly how much it costs you to operate yourbusiness on a daily basis. Once we are clear on our daily break evenﬁgure we can focus on making a proﬁt.
WEEK 5 - Develop positive daily work habits. Taketime for breaks, knock off at a realistic time, eatwell, drink lots of water and breathe - a lot.
WEEK 6 - Every Friday ask yourself this question "how have I made my business better this week than it was last week?"
WEEK 7 - If there is a difﬁcultdecision that you have beenprocrastinating over, make ittoday. Indecision is moredamaging than making a wrongdecision. Why not go one stepfurther and actually get all ofyour “incompletes” done anddusted.
WHY?WEEK 8 - Ask yourself this question -"why should someone buy from me?". Ifyou cant answer this question perhapspotential customers cant either.
WEEK 9 - Outsource the things that you dont like doingand that you dont very well. Spend your time doing what you do well and enjoy, leave the rest to others.
WEEK 10 - Visit your competitors business (or website) and see what they do better than you. At the same time, see what you dobetter than them. We need to know our strengths and our weaknesses.
WEEK 11 - Become really good at standing on a soapbox and tellingthe world about your business. Be passionate about what you do and how you tell people about it. Passion equals proﬁt.
WEEK 12 - Get out more - hiding in the back ofﬁce is not the way to grow your business. Meet with people, mix with people and tell people about your business.
WEEK 13 - Dont assume that your customers know exactly what youdo or what you offer. Its your job to tell them, its not their job to ﬁnd out. Update, educate and inform at every opportunity.
WEEK 14 - If business is slow, market even more. Themarketing you do today will pay your bills tomorrow.
WEEK 15 - What are you doing to develop your own skills? Investtime, money and energy into your own self development andprofessional development.
WEEK 16 - Be brave enough to get out of yourcomfort zone and try news things - new ideas,new products, new services, new everything. New
WEEK 17 - Always carry a notebook to writedown the ideas that come to you as ﬂashes ofinspiration. Become a detective and every timeyou buy something, think about the processand look for ideas that perhaps you could usein your business.
WEEK 18 -ALWAYS act withthe highest levelsof integrity. Buildyour reputation asan honest, fairand solidbusiness in yourcommunity and inyour industry.
WEEK 19 - Keep away from negative business owners. No matter howtough times are, moaning about it wont help. Surround yourself withpositive, energetic and enthusiastic people.
WEEK 20 - Customers hate to wait. What couldyou do to speed up your service?
WEEK 21 - Make sure you always have your next holidayplanned. This ensures that you always have something tolook forward to during the year.
WEEK 22 - It is OK to sacka customer. If you cantmeet their needs, if youdont enjoy working withthem or if they dont pay,show them the door(nicely)
WEEK 23 - Be an exceptional corporate citizen. Thismeans helping those in need, giving not just money butyour time and expertise (and maybe even some blood).
WEEK 24 - Start your own success board byrecording every success you have during theyear. As the list grows, the hardest of daysbecome much easier when you can look overat your list of successes and put whateverissue you may be facing into perspective.
WEEK 25 - Neverstop having fun,playing and mostimportantly,celebrating yourvictories. Have funwith your staff, yourcustomers, yoursuppliers -everyone.
WEEK 26 - Understandthat it is OK to makemistakes. In fact themore mistakes you makethe better, because itmeans that you are tryingnew things and that ishow we stumble onto amillion dollar idea....
WEEK 27 - Be sincerelyappreciative of everycustomer who buys fromyour business. Rememberthey all have a choice andthey have chosen you.
WEEK 28 - Many businesses dont charge enough - mainly due to a fear that they will lose customers. There is noroom for a poverty mentality in a successful business. Charge what you are worth and look for the right kind ofcustomers who want what you sell and who are prepared to pay for it.
WEEK 29 - Business owners often put themselveslast - working crazy hours, paying themselveslast, living in a state of constant stress. Changethis. Run your business dont let it run you
WEEK 30 - Enter an award. Even if you dont win, it is a great exercise to take stock of your business, speciﬁcally where you have come from and where you are right now.
WEEK 31 - Practice being fully present with every person youmeet this week. Stop what you are doing and focus on them.In this crazy world we are rarely fully present or fullyengaged, but when we are, people notice.
WEEK 32 - Its easy to discount to try and getmore business, but its much better to valueadd. No one wins a price war (except thecustomer).
WEEK 33 - Spend time online researching yourindustry around the world. What are otherbusinesses doing and what ideas could youadopt and use in your business?
WEEK 34 - Pay someone to do amystery shop on your business. Itcan be a friend or ideally anothersmall business owner. Even if youget just one suggestion forimproving what you do, this willprove a very worthwhile exercise.
WEEK 35 - Make a list of every "moment of truth"where your business connects with your customers.Ask yourself “how can we make every interaction withour customers better?”
WEEK 36 - Spend one hour a daydisconnected from email, socialmedia and your mobile phone.Give your brain a rest and use thistime to think clearly without all ofthe other clutter going on aroundyou.
WEEK 37 - Be a generous business - this meansbeing prepared to give to get. Mean businessesgive nothing away, they charge for everythinglittle thing and they feel stingy. Give, invest andbe generous whenever you can.
WEEK 38 - Join anetworking group andcommit to it fully. Thismight be a Chamber ofCommerce, an industrygroup, a Small Businessnetworking club likeBNI. And don’t just takefrom the group,contribute - you have alot to share.
WEEK 39 - Every businessstarts to look tired overtime. Does your businessneeds some tender lovingcare? A coat of paint,some new furniture or newuniforms will reinvigorateyour business.
WEEK 40 - Write a press release (go to ehow.com to ﬁnd outhow) and get your business in the news. Remember the medianeeds good news stories and successful business stories arenewsworthy (on radio, television, newspapers, magazines andonline).
WEEK 41 - If you want people to refer your business, you need to be a great referrer yourself. Who can you refer today?
WEEK 42 - Whenever you are faced with a really difﬁcult customer, stop and put yourself in their shoes. Empathy is a powerful resource for business owners.
WEEK 43 - Marketing is not about how much you spend it is about how much effort you put in. If you dont have a lot money, you have to hit the streets.
WEEK 44 - Never miss an opportunity to say "thankyou" to a customer. Be sincere, be appreciative andremember, every customer has a world of choice andthey chose you.
WEEK 45 - Do you make it really easy for people to buy fromyou? What could you do to make it easier? Remove anyobstacles that get in the way of your customers giving youmoney.
WEEK 46 - Get reallycomfortable at askingyour customers torecommend yourbusiness to theirfamily, friends andcolleagues. Let themknow you arepassionate and excitedabout your businessand you want morewonderful customersjust like them.
WEEK 47 - How well do yousell? Why not do a salestraining course - even just aone day or online course?Imagine how your bottom linewould improve if you increasedsales by just 10%?
WEEK 48 - Become anexceptional communicator.One of the biggestcomplaints that consumershave is that mostbusinesses really stink atcommunication. Returncalls quickly and you arealready better than the rest.
WEEK 49 - Websites are never ﬁnished, they are a constant work in progress. Is yours up to date, accurate and inviting? If you dont have a website, Mama Mia - get one started today.
WEEK 50 - Dont wait for necessity to ﬁnd new markets for yourproducts or services - go out and ﬁnd them now. Be brave. NOTE - No stunt tortoises were harmed in the making of this slideshow...
WEEK 51 - Go somewhere nice,where you can’t be contacted tooeasily, and review the year thatwas and plan the year ahead.Even if you are a sole operator, doyou own retreat - and enjoy everyminute.
WEEK 52 - Help out other small business owners. Share your experiences, become amentor (yes you have a lot to share) and lend a helping hand wherever you can. AsZig Ziglar said - "the best form of exercise is to reach down and pull someone up"