Tourism, Social Media and Church Tourism

1,007 views

Published on

A general introduction to social media in tourism including a series of quick win tips to get new tourism businesses on the ladder. Presentation delivered to the Churc Tourism Network in Wales in Cardiff St Hilary's College

Published in: Technology, Sports
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,007
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Tourism, Social Media and Church Tourism

  1. 1. Social media in tourism A presentation by Andrew Lloyd Hughes TruTourism Tru Tourism . com
  2. 2. Hands up who ... Knows what social media is? Has a Facebook account? Has a Twitter account? Has a blog?
  3. 3. So what is social media?
  4. 4. So what is social media? A category of websites Based on user participation Which people use to share..... Opinions, insights, experiences and perspectives with each other
  5. 5. Some examples...
  6. 6. Why should we get involved? There’s been a fundamental shift Our customers are playing elsewhere We need to play there too We need to be where they want us to be
  7. 7. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits
  8. 8. Why should we get involved? 85% consumers trust recos from other consumers It’s BIG! ....and getting bigger! Search engine benefits It will take 550 years to watch all the videos on YouTube 750m people viewed Wikipedia last year 77% of all active internet users read blogs Twitter has generated over 6 trillion tweets to date By the time I finish, over 1000 more hours of video added to You Tube 190 million people planned holidays on TripAdvisor this week!
  9. 9. Why should we get involved?
  10. 10. Why should we get involved...
  11. 11. <ul><li>“ When I travelled to Hawaii recently, I researched the “Fairmont Orchid” hotel on flickr, YouTube and Tripadvisor…before ever going to the Fairmont corporate site. The authentic comments found on these social media sites are much more compelling to me than hotel website pictures and text.” </li></ul><ul><li>“ I was just booking a business trip to Stockholm and made a hotel choice I never would have considered, all based on Flickr pics and Trip advisor comments.” </li></ul><ul><li>Chamonix 2009 </li></ul>Why should I get involved...
  12. 12. I think... ...can change how people see you ...meets the demands of the market ...can give you a greatly enhanced presence online ...is free and effective! “ a traditional website is no longer enough” Social media....
  13. 13. A traditional website is no longer enough
  14. 14. Some quick wins...
  15. 15. 1. Show you’re connected!
  16. 16. 2. Join Linked-In
  17. 17. 3. Join or set up a group on Linked-In
  18. 18. 4. Set up a Wordpress blog
  19. 19. ....and research other blogs via Google
  20. 20. 5. Upload some images to Flickr
  21. 21. 6. Use flickr to find other images
  22. 22. 7. Use someone’s images on Flickr
  23. 23. 8. Learn how to search flickr effectively
  24. 24. 9. Understand how to select images
  25. 25. 10. Learn how to blog images on flickr
  26. 26. 11. Learn how to tweet your flickr post
  27. 27. The results are plain to see....
  28. 28. 12. Learn how to ‘favourite’ flickr images
  29. 29. 13....and how to use them positively!
  30. 30. 14. Show you’re connected by email
  31. 31. 15. ‘Listen’ to twitter, then jump in.
  32. 32. 16. Buy a Smart Phone
  33. 33. 17. Learn how to use FourSquare
  34. 34. 18. Add an incentive for FourSquare users
  35. 35. 19. Learn how to use Facebook Places...
  36. 36. ....regularly!
  37. 37. 20. Facebook. Learn how to be broad
  38. 38. 21. Understand and experiment with QR codes
  39. 39. ....on site......
  40. 40. ....or on leaflets.....
  41. 41. ...or anywhere else too......
  42. 42. Some NOT so quick wins...
  43. 43. Some NOT so quick wins...
  44. 44. Some NOT so quick wins...
  45. 45. Some NOT so quick wins...
  46. 46. Some NOT so quick wins...
  47. 47. Help! I don’t do phone numbers! Find me via social media... Linked-In is the best.
  48. 48. That’s it, the end.
  49. 49. Time for Discussion?

×