Cultural Sector Online Strategy Forum 2 October 2012


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Informal overview of digital content delivery within the Digital Media department at the V&A, presented at Online Strategy Forum, at National Theatre, London, 2 October 2012

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  • Information scientist with 11 years managing projects and live digital services in museums and public libraries. BSc Cybernetics & Control Engineering, MSc Information and Library Studies, chartered librarian, makes stuff… Joined the Victoria and Albert Museum in 2008. Currently Digital Content Delivery Manager, previously Senior Web Content Manager. Projects – large-scale website redesign, content programme management, self-issue services, automated telephone renewal systems, public access computer services, online information, game development, SMART cards, multi-authority procurement and digitisation projects, etc. Third post change in 4 years. 4 office moves in last 8 months. Luckily I love learning.
  • Facebook (120,000 fans) Twitter (90,000 followers) Marketing email newsletter (xxx,000 subscribers) Members email newsletter (ccc, Members) Physical newsletter (circulation?)
  • Cultural Sector Online Strategy Forum 2 October 2012

    1. 1. Andrew LewisDigital Content Delivery ManagerVictoria and Albert Museum, Content DeliveryOctober 2012
    2. 2. • Current thinking and aims• Some recent things we have done• Interesting things that happened• Questions
    3. 3. Thinking
    4. 4. • Faster, smaller changes• Short planning cycles• Evidence-based change• Review and rationalisation of portfolio• Changing governance• Splitting content from delivery• Data driven model• Mobile first approach• A direction, not a destination
    5. 5. Past, present and future
    6. 6. V&A website landscape March 2012
    7. 7. Suggested actions in the 6-12 months
    8. 8. Governance
    9. 9. Achieved 2011 - 2012
    10. 10. • Introduced responsive design• Initiated blog-fed newsfeeds (external hosting)• Launched calendar app• Migrated main CMS to the Cloud• Negotiated new digital governance model• Improved data process for collections• Restructured digital media department• Closed down 50+ legacy microsites• Closed down 100+ legacy interactives
    11. 11. Next steps
    12. 12. • Improve What’s On display• Mobile map feature driven by collections data• Image migration• Close down old Drupal servers• Tackle video delivery• Digital Labels• Refresh Search the Collections• Develop content programme• Refresh home page and global navigation
    13. 13. Blogs as devolvednews-generating content
    14. 14. Evidence-based approach
    15. 15. Marketing Channels being tracked• Facebook• Twitter• Email newsletter (general marketing)• Email newsletter (paid Members only)• Site promotional module
    16. 16. ail newsletter Twitterebook promotional module
    17. 17. Andrew Lewis @rosemarybeetleOctober 2012