And re w Le wis                        S e nior We b C onte nt M anage r, Victoria and Alb e rt M u s e u mLinked In      ...
And re w Le wis S e nior We b C onte nt M anage r at th e  Victoria and Alb e rt M u s e u m Lond on, s ince  2008 R e s...
Th is s e s s ion is h op ing to give you … A gre ate r u nd e rs tand ing of wh at tagging  can d o and h ow th at m igh...
F orm at of th is s e s s ion Backgrou nd - wh at we we re trying to d o,  and h ow we ap p roach e d it An au d ie nce ...
Th is s e s s ion d is cu s s e s Brie f b ackgrou nd to V&A we b s ite  re d e ve lop m e nt Atte m p ts to cros s -con...
Backgrou nd - re d e ve lop ing th e V&A we b s ite R ationale  – To im p rove s ite vis u ally (e as y b it)  – To m ove...
C u rre nt we b s ite …
H ie rarch ie s                               8                  b e ta.vam .ac.u k
H ie rarch ie s                  9
H ie rarch ie s                  h e lp                                       10                           b e ta.vam .ac....
Bu t...Bu t…
H ow d o vis itors land on ou r we b s ite ?                     S o u rce : G o ogle An alytics fo r V&A s ite : 1 Janu a...
C lu s te ring arou nd u s e rs ’ s u b j cts of inte re s t                                         e
H ow d o vis itors land on ou r we b s ite ?                     S o u rce : G o ogle An alytics fo r V&A s ite : 1 Janu a...
H ow d o vis itors land on ou r we b s ite ?
3 le ve ls of control…
3 le ve ls of control E ditorial – ab ility to s p e cify an article m u s t  ap p e ar u nd e r a s u b j ct clu s te r ...
Au tom atic and                                      s e m i-au tom atic                                       Au tom atic...
Tagging…
6 tagging fie ld s ...§ “ pers on” to re fle ct th at vis itors wou ld b e looking for inform ation ab ou t  s p e cific a...
A lot of s p re ad s h e e ts ...                                    23
S cale …
Th e p roce s s of tagging conte nt– Au d it re ve ale d ove r 4,000 p age s on th e m ain s ite– Tagge d ind ivid u ally ...
Id e ntifying clu s te rs ...                                26
You r tu rn…
O p e ra tagging
h ttp :/ b e ta.vam .ac.u k/ age / / e m b e rs h ip        /                   p     m m    h ttp :/ b e ta.vam .ac.u k/ ...
Th ings to take away... Tagging offe rs a p ragm atic m e th od for aggre gation  with ou t cu m b e rs om e s ch e m as...
e m ail:      a.le wis @ vam .ac.u kAnd re w Le wis                              Linke d In:   h ttp :/ b it.ly/ O p AN F ...
Mixing it up: Developing and implementing a tagging system for a content-rich website which uses aggregated content from m...
Mixing it up: Developing and implementing a tagging system for a content-rich website which uses aggregated content from m...
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Mixing it up: Developing and implementing a tagging system for a content-rich website which uses aggregated content from multiple sources.

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This paper looks at the reality of developing and implementing a bespoke tagging system that could be effective for users yet simple enough to use for staff who are not specialist classifiers, including human issues for staff.
Accompanies paper at Museums and the Web 2011
http://bit.ly/KZiudD

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  • What is this paper going to give you
  • Case study Describes what we went through. What we expected and predicted what we didn’t see coming what we decided upon and why what we learnt along the way Practical exercise To give insight into the processes described To show that even very simple classification is not easy People classify according to their own perspective establishing rules is essential. Understanding of what it will mean for your staff
  • Case study Describes what we went through. What we expected and predicted what we didn’t see coming what we decided upon and why what we learnt along the way Practical exercise To give insight into the processes described To show that even very simple classification is not easy People classify according to their own perspective establishing rules is essential. Understanding of what it will mean for your staff
  • Mixing it up: Developing and implementing a tagging system for a content-rich website which uses aggregated content from multiple sources.

    1. 1. And re w Le wis S e nior We b C onte nt M anage r, Victoria and Alb e rt M u s e u mLinked In h ttp :/ b it.ly/ O p AN F / hM ixing It U p :D e ve lop ing and im p le m e nting an in-h ou s etagging s ys te m for a conte nt-rich we b s iteM u s e u m s and th e We b7 Ap ril 201 1
    2. 2. And re w Le wis S e nior We b C onte nt M anage r at th e Victoria and Alb e rt M u s e u m Lond on, s ince 2008 R e s p ons ib le for te am m anaging conte nt on we b s ite Inform ation s cie nce training with p u b lic lib rary e le ctronic s e rvice s b ackgrou nd
    3. 3. Th is s e s s ion is h op ing to give you … A gre ate r u nd e rs tand ing of wh at tagging can d o and h ow th at m igh t b e u s e fu l for you .
    4. 4. F orm at of th is s e s s ion Backgrou nd - wh at we we re trying to d o, and h ow we ap p roach e d it An au d ie nce e xe rcis e in tagging...
    5. 5. Th is s e s s ion d is cu s s e s Brie f b ackgrou nd to V&A we b s ite re d e ve lop m e nt Atte m p ts to cros s -conne ct vis itors with conte nt th e y m igh t not re alis e we h ave D e ve lop ing a tagging s ys te m for s im p le s u b j ct clas s ification e Th e h u m an is s u e s arou nd tagging conte nt
    6. 6. Backgrou nd - re d e ve lop ing th e V&A we b s ite R ationale – To im p rove s ite vis u ally (e as y b it) – To m ove to organis ation b y u s e r’s inte re s ts not b y inte rnal d e p artm e ntal s tru ctu re – To u p d ate s ite to b e re s p ons ive to typ ical googling/ ocial-re com m e nd ation b e h aviou r of s we b u s e rs – Move toward s op e n s ou rce and inte gration of u s e r-ge ne rate d conte nt and we b s ocial m e d ia
    7. 7. C u rre nt we b s ite …
    8. 8. H ie rarch ie s 8 b e ta.vam .ac.u k
    9. 9. H ie rarch ie s 9
    10. 10. H ie rarch ie s h e lp 10 b e ta.vam .ac.u k
    11. 11. Bu t...Bu t…
    12. 12. H ow d o vis itors land on ou r we b s ite ? S o u rce : G o ogle An alytics fo r V&A s ite : 1 Janu ary – 31 D e ce m b e r 201 0
    13. 13. C lu s te ring arou nd u s e rs ’ s u b j cts of inte re s t e
    14. 14. H ow d o vis itors land on ou r we b s ite ? S o u rce : G o ogle An alytics fo r V&A s ite : 1 Janu ary – 31 D e ce m b e r 201 0
    15. 15. H ow d o vis itors land on ou r we b s ite ?
    16. 16. 3 le ve ls of control…
    17. 17. 3 le ve ls of control E ditorial – ab ility to s p e cify an article m u s t ap p e ar u nd e r a s u b j ct clu s te r e S emi-automatic – ab ility to d e fine th e ke y s u b j ct of th e article or s u b j ct clu s te r as th e e e b as is for clu s te ring conte nt A utomatic – s e arch logic analys e s th e te rm s in th e conte nt and u s e s algorith m s to m atch it with oth e r conte nt
    18. 18. Au tom atic and s e m i-au tom atic Au tom atic and s e m i-au tom aticE d itorially s e le cte d conte nt Au tom atic and s e m i-au tom atic
    19. 19. Tagging…
    20. 20. 6 tagging fie ld s ...§ “ pers on” to re fle ct th at vis itors wou ld b e looking for inform ation ab ou t s p e cific artis ts , d e s igne rs , h is torical and fictional figu re s§ “ place” to re fle ct vis itors inte re s t in art and d e s ign as s ociate d with p articu lar locations§ “ technique” to s u p p ort vis itors trying to u nd e rs tand artis tic and d e s ign p roce s s e s§ “ period/s tyle” to re fle ct an inte re s t in artis tic m ove m e nts or s ignificant nam e d h is torical p e riod s§ “ date” to re fle ct th at vis itors m ay b e inte re s te d in work p rod u ce d at a p articu lar p oint in h is tory§ “ free text” – th is was inclu d e d to allow fle xib ility and b e ab le to e m p loy te rm s not cove re d by th e m ore s p e cific cate gorie s
    21. 21. A lot of s p re ad s h e e ts ... 23
    22. 22. S cale …
    23. 23. Th e p roce s s of tagging conte nt– Au d it re ve ale d ove r 4,000 p age s on th e m ain s ite– Tagge d ind ivid u ally b y re ad ing th e p age and d e cid ing th e m ain s u b j ct(s ) e– Pos s ib le s u b j ct clu s te rs note d at th e s am e tim e e– At th e tim e , s taff cou ld not s e e th e e ffe ct of tagging, as s ys te m was not b u ilt– R u le s d e ve lop e d as a grou p e xe rcis e with d aily fe e d b ack and d is cu s s ion as tagging p rogre s s e d
    24. 24. Id e ntifying clu s te rs ... 26
    25. 25. You r tu rn…
    26. 26. O p e ra tagging
    27. 27. h ttp :/ b e ta.vam .ac.u k/ age / / e m b e rs h ip / p m m h ttp :/ b e ta.vam .ac.u k/ age / kim ono / p k/
    28. 28. Th ings to take away... Tagging offe rs a p ragm atic m e th od for aggre gation with ou t cu m b e rs om e s ch e m as It is lab ou r inte ns ive C las s ification is not as s im p le as it ap p e ars . Tagging ne e d s b alance b e twe e n accu racy and “good e nou gh ” Tagging is ve ry s u b j ctive e Pe op le as s ign im p ortance accord ing to th e ir knowle d ge of a s u b j ct e D e ve lop ing tagging with ou t s e e ing th e re s u lts cre ate s anxie ty
    29. 29. e m ail: a.le wis @ vam .ac.u kAnd re w Le wis Linke d In: h ttp :/ b it.ly/ O p AN F / hh ttp :/ b e ta.vam .ac.u k /Th ank youM u s e u m s and th e We b7 Ap ril 201 1

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