Andrew Lewis Web interactives for Quilts 1700 – 2010 Review of evaluation in practise 15 June 2010
Useful links <ul><li>Quilt of Quilts </li></ul><ul><li>Patchwork Pattern Maker </li></ul><ul><li>Follow Andrew on Twitter ...
What can you take away from this session? <ul><li>Information about how evaluation has been used in a recent online resour...
V&A online user features
What features will this session look at? <ul><li>Quilt of Quilts </li></ul><ul><li>Patchwork Pattern Maker </li></ul>
What subjects will this session look at? <ul><li>What happened and what we learnt, not theory </li></ul><ul><li>Defining s...
V&A Web Objectives for Quilts: 1700 - 2010 <ul><li>to provide an informative overview of the exhibition, which will add ne...
1. Online activity - Virtual quilt <ul><li>Related to this will be an online, user-generated, ‘quilt’ of people, their pho...
2. Off-line activity – Make a quilt from an uploaded image  <ul><li>This activity will be supported by a new feature, a us...
upload download
Manage the process
Manage the process
Identify what you will evaluate and how  <ul><li>How comments relate to your aims </li></ul><ul><li>Response from people w...
Matching what you do to what you record <ul><li>Seeding with content that supports ideal activity  </li></ul><ul><li>Menti...
What was created <ul><li>www.vam.ac.uk/quiltofquilts   </li></ul><ul><li>www.vam.ac.uk/patchworkpatternmaker </li></ul>
Data for activity <ul><li>Quilt of Quilts   (launched 19 March 2010) </li></ul><ul><ul><li>Visits: 19,969 </li></ul></ul><...
Tools <ul><li>Log files from web stats – Web Trends </li></ul><ul><li>Google Analytics </li></ul><ul><li>Bit.ly </li></ul>...
Comment
Comment
Comment
Comment
Global reach 6 continents, 20+ countries
Contribution Equivalent size – 2.5m x 2.0m (520 patches)
<ul><li>The more visible you make activity the more it will spread </li></ul><ul><ul><li>On your resource </li></ul></ul><...
Thank you Andrew Lewis Web interactives for Quilts 1700 – 2010 Review of evaluation in practise 15 June 2010
Upcoming SlideShare
Loading in …5
×

Andrew Lewis Evalution Social Media Quilts Casestudy 2010 06 15

1,186 views

Published on

Andrew Lewis
Presentation for "Creating and evaluating online resources"
15 June 2010 at London Metropolitan Archives
Organised by Digital Learning Network (DLnet)

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,186
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Andrew Lewis Evalution Social Media Quilts Casestudy 2010 06 15

  1. 1. Andrew Lewis Web interactives for Quilts 1700 – 2010 Review of evaluation in practise 15 June 2010
  2. 2. Useful links <ul><li>Quilt of Quilts </li></ul><ul><li>Patchwork Pattern Maker </li></ul><ul><li>Follow Andrew on Twitter </li></ul>
  3. 3. What can you take away from this session? <ul><li>Information about how evaluation has been used in a recent online resource that features user-generated content </li></ul><ul><li>Information about what we did that might help you in projects you are managing </li></ul><ul><li>Ideas to consider and tips for potentially useful evaluation methods </li></ul>
  4. 4. V&A online user features
  5. 5. What features will this session look at? <ul><li>Quilt of Quilts </li></ul><ul><li>Patchwork Pattern Maker </li></ul>
  6. 6. What subjects will this session look at? <ul><li>What happened and what we learnt, not theory </li></ul><ul><li>Defining success/ briefs </li></ul><ul><li>Managing a group evaluation to select a developer </li></ul><ul><li>Evaluating social content </li></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Social usage, sharing commenting, rating </li></ul></ul><ul><ul><li>Visibility of activity </li></ul></ul>
  7. 7. V&A Web Objectives for Quilts: 1700 - 2010 <ul><li>to provide an informative overview of the exhibition, which will add new and permanent web content about this area of the V&A's textile collections </li></ul><ul><li>to encourage people to visit the exhibition </li></ul><ul><li>to encourage visitors to buy advance exhibition tickets online </li></ul><ul><li>to create new permanent web tools that directly support people to create quilts, to create a body of web content of user-created quilts and related work and the ability to upload and to share their work with other crafters in the community </li></ul><ul><li>to deliver collection content, new interactive features and functionality in ways that allow them to be integrated with the Museum’s web technology platforms and re-used by in-house development for future projects </li></ul><ul><li>to encourage creativity and craftsmanship through quilting </li></ul><ul><li>to provide material to supplement the visitor's experience of the exhibition by providing additional information about the quilts and their stories etc. </li></ul><ul><li>to promote the V&A and the V&A's world class collection of quilts </li></ul><ul><li>Enhance the V&A’s reputation as the leading museum of design and decorative arts. </li></ul>
  8. 8. 1. Online activity - Virtual quilt <ul><li>Related to this will be an online, user-generated, ‘quilt’ of people, their photos and their stories. This will bring out the themes of myth and story telling associated with the traditional social aspects of quilt making. It is expected it will be seeded with contributions from staff, artists and others associated with the Quilts exhibition, and will aim to collect postings by the general public, in a welcoming and accessible feature. </li></ul><ul><li>The result is intended to be a virtual, online quilt, aiming to establish connections between people based on their connections with quilts in their lives and present them in appealing and unexpected ways. Ideas are welcome for ways in which the content may be regrouped visually, for example by colour or location. </li></ul>
  9. 9. 2. Off-line activity – Make a quilt from an uploaded image <ul><li>This activity will be supported by a new feature, a useful pattern-making tool which allows people to upload images which will then be processed to create a downloadable pattern. This will allow them to create a quilt based on their image. This is expected to be able to offer: </li></ul><ul><li>image uploading of their picture </li></ul><ul><li>the ability to select the size and possibly shape of patchwork pieces, and the number of different colours required, then print out the pattern </li></ul><ul><li>The feature will be based around user logon, so that only registered users can upload. It is anticipated that this will be post-moderated </li></ul><ul><li>Other user features such as “share this pattern” and comments may also be considered. </li></ul>
  10. 10. upload download
  11. 11. Manage the process
  12. 12. Manage the process
  13. 13. Identify what you will evaluate and how <ul><li>How comments relate to your aims </li></ul><ul><li>Response from people with position of influence </li></ul><ul><li>Your official web stats package (e.g. WebTrends ) </li></ul><ul><li>Google Analytics (specify in developer brief) </li></ul><ul><li>Admin Interface (specify in developer brief) </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Bit.ly (use + modifier) </li></ul><ul><li>StumbleUpon (look at comments) </li></ul>
  14. 14. Matching what you do to what you record <ul><li>Seeding with content that supports ideal activity </li></ul><ul><li>Mentioning on your controlled channels – Facebook, Twitter, in-house marketing activity, developer’s marketing activity, </li></ul><ul><li>Direct activity - commenting on users </li></ul><ul><li>Recording when marketing takes place, and what happens </li></ul><ul><li>Looking at responses from specific channels you are using </li></ul>
  15. 15. What was created <ul><li>www.vam.ac.uk/quiltofquilts </li></ul><ul><li>www.vam.ac.uk/patchworkpatternmaker </li></ul>
  16. 16. Data for activity <ul><li>Quilt of Quilts (launched 19 March 2010) </li></ul><ul><ul><li>Visits: 19,969 </li></ul></ul><ul><ul><li>Quilts submitted: 524 in at least 20 countries and on 6 continents </li></ul></ul><ul><ul><li>374 comments </li></ul></ul><ul><ul><li>Social activity on site - ~50% have been commented upon and ~90% have been rated by other quilters using the feature </li></ul></ul><ul><li>Patchwork Pattern Maker (launched 27 April 2010) </li></ul><ul><ul><li>Visits: 34,363 </li></ul></ul><ul><ul><li>Patterns created: 610 </li></ul></ul><ul><li>Calculated 14 June 2010 </li></ul>
  17. 17. Tools <ul><li>Log files from web stats – Web Trends </li></ul><ul><li>Google Analytics </li></ul><ul><li>Bit.ly </li></ul><ul><li>Admin interface built for the feature </li></ul>
  18. 18. Comment
  19. 19. Comment
  20. 20. Comment
  21. 21. Comment
  22. 22. Global reach 6 continents, 20+ countries
  23. 23. Contribution Equivalent size – 2.5m x 2.0m (520 patches)
  24. 24. <ul><li>The more visible you make activity the more it will spread </li></ul><ul><ul><li>On your resource </li></ul></ul><ul><ul><li>On users’ sites </li></ul></ul><ul><li>Comments from third parties cab have more weight </li></ul><ul><li>Seeding and marketing start things off, ease of sharing can keep it moving </li></ul><ul><li>Encourage sharing and competing </li></ul>Visibility of activity is very important
  25. 25. Thank you Andrew Lewis Web interactives for Quilts 1700 – 2010 Review of evaluation in practise 15 June 2010

×