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Research snapshot – A corporate view of mobile strategy
 

Research snapshot – A corporate view of mobile strategy

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    Research snapshot – A corporate view of mobile strategy Research snapshot – A corporate view of mobile strategy Presentation Transcript

    • Research snapshot – A corporate view of Mobile Strategy Interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UKVanson Bourne, Spring 2013
    • Influences on mobile strategy: Employees and Customers Eight in ten organisations have … whilst seven in ten have mobile mobile strategies in place for their strategies in place for their employees… customers Enterprise Medium-sized organisations Finance Manufacturing RD&T Other organisations Medium-sized organisations (those with Retail, distribution and transport (RD&T) organisations are 500-1,000 employees) are more likely to the most likely to have aspects of their mobile strategy consider their employees in their mobile aimed toward their customers (and the least likely to, strategies than enterprise organisations their employees), demonstrating the priority of these (those with more than 1,000 employees) industries.Organisations elements of mobile strategies Source: Vanson Bourne
    • Prioritising mobile strategies Medium-sized Enterprise organisations organisations A big priority Not a priority RD&T Other Manufacturing FinanceExtent to which organisations consider their mobile strategy to be a priority within their technology department Source: Vanson Bourne
    • Demands on technology departments Employees use of mobile devices is proving a new 58% challenge in regard to security Enterprise Medium-sized We spend an increasing organisations organisations amount of time providing 46% technical support to Technology departments in enterprise organisations employees are more likely to report experiencing an increased demand on their network, facing new data Data collected from challenges and spending more time providing their customers use of mobile employees tech support, than medium-sized 35% organisations. apps is a new data challenge Increased demand of our 33% network Finance Manufacturing RD&T Other Increased spend on Manufacturing organisations are the most likely to report 25% network experiencing an increased demand on their network, but are the least likely to report spending more on their network. In contrast, the RD&T sector (the most likely to have a mobile strategy aimed toward their customers) is the opposite way Technology departments are around, being most likely to be spending more on their most likely to be experiencing network, and (perhaps therefore) the least likely to be new security challenges as a experiencing an increased demand on their network – result of mobile strategies. demonstrating the extent to which organisations in this industry value the capability of their networks.Demands on technology departments due to mobile strategies Source: Vanson Bourne
    • Who is more important in regard to mobile strategy? Employees or customers? Enterprise organisations are as likely to report employees are important as they are their customers, whereas medium-sized organisations appear to have made a clear choice – their employees are more important than their customers in regard to Enterprise Medium-sized their mobile strategy. organisations organisations Again, there is a dichotomy between the manufacturing and RD&T sectors. The manufacturing sector is the most likely to think employees are important and least likely to think customers are – the opposite of the RD&T Finance Manufacturing RD&T Other sector.Importance of customers and employees in mobile strategies Source: Vanson Bourne
    • If you’d like to know more…. About our global B2B and B2C technology research services www.vansonbourne.com Email: enquiries@vansonbourne.com Tel: 01635 550449 Follow us on Twitter and LinkedIn
    • Research snapshot – A corporate view of Mobile StrategyVanson Bourne, Spring 2013