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Research snapshot – A corporate view of 4G
Research snapshot – A corporate view of 4G
Research snapshot – A corporate view of 4G
Research snapshot – A corporate view of 4G
Research snapshot – A corporate view of 4G
Research snapshot – A corporate view of 4G
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Research snapshot – A corporate view of 4G

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  • 1. Research snapshot – A corporate view of 4G Interviews with 200 IT decision-makers from organisations with more than 500 employees, across a range of commercial sectors in the UKVanson Bourne, Spring 2013
  • 2. Are UK businesses looking to take advantage of 4G coverage? Six in ten organisations are hoping to harness the potential of 4G coverage in the UK. Enterprise Medium-sized organisations organisations Finance Manufacturing RD&T Other Enterprise organisations (those with more than 1,000 employees) are more likely to be looking to take advantage of 4G Finance organisations are the most interested in taking coverage, than medium-sized organisations advantage of 4G coverage, with almost two-thirds making (those with 500-1,000 employees) – plans to do so. suggesting they are more likely to have the infrastructure and resources available to do so.Organisations who are looking to take advantage of 4G coverage Source: Vanson Bourne
  • 3. The added value and benefits of 4G … Benefits for Benefits for customers employees More than seven in ten organisations believe that 4G will bring added value and benefits to their customers and their employees Finance Manufacturing RD&T Other Enterprise Medium-sized organisations organisations Manufacturing organisations are the most likely to recognise the benefits that 4G can bring to their employees but are Medium-sized organisations are more amongst the least likely to anticipate benefits for their likely to foresee benefits for their customers – perhaps a comment on the B2B nature of the employees, whilst enterprise industry. In contrast, the finance industry is amongst the organisations are more likely to believe most likely to consider the benefits to both customers and that 4G will deliver benefits for their employees – explaining why it is the sector most likely to be customers. looking to take advantage of 4G.Benefits organisations expect from 4G Source: Vanson Bourne
  • 4. The concerns over 4G coverage… Four in ten organisations are concerned about the newness of 4G technology (describing it as untested and having unknown costs) . However, ROI and security are also on the corporate radar – seemingly always the way with new technology. Enterprise Medium-sized organisations organisations Finance Manufacturing RD&T Other The concern which is greatest varies by the size of organisation – enterprise organisations are most concerned about Retail, distribution and transport organisations are twice the security implications of 4G, whilst as concerned about ROI than they are about security – medium-sized organisations are most perhaps demonstrating the importance of increasing concerned by the newness of the revenue streams for these organisations. technology.Organisations concerns over implementing 4G Source: Vanson Bourne
  • 5. If you’d like to know more…. About our global B2B and B2C technology research services www.vansonbourne.com Email: enquiries@vansonbourne.com Tel: 01635 550449 Follow us on Twitter and LinkedIn
  • 6. Research snapshot – A corporate view of 4GVanson Bourne, Spring 2013

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