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Interactive Narratives: ,[object Object],Creating the Future Of Storytelling,[object Object],SXSW Interactive | March 14, 2011,[object Object]
Contents,[object Object],Introduction: Defining and Creating an Interactive Narrative…………..4,[object Object],Andrew Lewellen – Content Strategist, Razorfish,[object Object],“The Three Little Pigs”: Authoring an iPadApp…………………………10,[object Object],Josh Koppel – Founder, ScrollMotion,[object Object],The Role of Social Media in Interactive Storytelling……………………28,[object Object],Esther Lim - Founder, The Estuary, LLC,[object Object],Participation: Why, What & How…….……………………………………38,[object Object],Robert Pratten – CEO, TransmediaStoryteller.com,[object Object],Summary…….………………………………………………………………56,[object Object]
Introduction:       ,[object Object],Defining and Creating an Interactive Narrative,[object Object],Andrew Lewellen,[object Object],Content Strategist, Razorfish,[object Object]
What Is An Interactive Narrative?,[object Object],Page 4Developedby: Andrew Lewellen, Razorfish,[object Object]
What Is An Interactive Narrative?,[object Object],An Interactive Narrative,[object Object],[object Object]
This could be a mobile app, a print book, a web site.  Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.Page 5Developedby: Andrew Lewellen, Razorfish,[object Object]
What Is An Interactive Narrative?,[object Object],An Interactive Narrative,[object Object],[object Object]
This could be a mobile app, a print book, a web site.  Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.
Has a social narrative
The lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.Page 6Developedby: Andrew Lewellen, Razorfish,[object Object]
What Is An Interactive Narrative?,[object Object],An Interactive Narrative,[object Object],[object Object]
This could be a mobile app, a print book, a web site.  Or nothing more than a sheet of paper with a Central Dramatic Question, story arc, plot, and character sketches.
Has a social narrative
The lives of the characters expand into a shared social space where the audience can learn more about them and become more engaged with the story.
Integrates and encourages audience participation
The plot moves outside of the core story and utilizes a social dialogue to engage readers with the story and its outcome. Page 7Developedby: Andrew Lewellen, Razorfish,[object Object]
What Is An Interactive Narrative?,[object Object],A dynamic story that allows for personalized engagement and narrows the gap between writer and reader. ,[object Object],Page 8Developedby: Andrew Lewellen, Razorfish,[object Object]
“The Three Little Pigs”       ,[object Object],Authoring an iPad App,[object Object],Josh Koppel ,[object Object],Founder, ScrollMotion,[object Object]
The Original Experience,[object Object],Page 10Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 11Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 12Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 13Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 14Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 15Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 16Developedby: Josh Koppel, ScrollMotion,[object Object]
Page 17Developedby: Josh Koppel, ScrollMotion,[object Object]
Revising the Story Assets,[object Object],[object Object],Page 18Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 1: Asset Assessment,[object Object],Image Characteristics,[object Object],[object Object]
450 x 420
Vertical Orientation
Public Domain ContentPage 19Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 1: Asset Assessment,[object Object],Text Characteristics,[object Object],[object Object]
One paragraph per pageAudio Characteristics,[object Object],[object Object]
MP3 FilesPage 20Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 2: Visual Layout,[object Object],Page 21Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 2: Visual Layout,[object Object],Page 22Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 2: Visual Layout,[object Object],Page 23Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 2: Visual Layout,[object Object],Page 24Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 2: Visual Layout,[object Object],Page 25Developedby: Josh Koppel, ScrollMotion,[object Object]
Step 3: ,[object Object],Extra Features Encourage Personalized Engagement,[object Object],[object Object]
Record Your Own AudioPage 26Developedby: Josh Koppel, ScrollMotion,[object Object]
The Role of Social Media ,[object Object],in Interactive Storytelling ,[object Object],Esther Lim,[object Object],Founder, The Estuary, LLC,[object Object]
The Role of Social Media in Interactive Storytelling ,[object Object],Esther Lim,[object Object],Founder, The Estuary, LLC,[object Object]
Social Media as a narrative/engagement platform,[object Object],Summary,[object Object],Social Media is a content layering tool to provide extra content to fans,[object Object],When used as an alternate narrative platform, Social Media can:,[object Object],[object Object]
Extend the primary story through exploration of additional standalone yet related story universes
Engage audiences by bringing the fictional world into the real world through social interaction, shared experiences and co-authorshipPage 29Developed by: The Estuary, LLC,[object Object]
How do you use social media as a narrative platform?,[object Object],Character/Scene development with social profiles/blogs,[object Object],[object Object]
Use status updates and photos to deepen the plot or introduce sub plots/back stories
Use threads to introduce secondary characters, augment character dialogue
Use blogs to shift story perspective, highlight internal dialoguePage 30Developed by: The Estuary, LLC,[object Object]
How do you use social media as a narrative platform?,[object Object],Character/Scene development with social profiles/blogs,[object Object],[object Object],Page 31Developed by: The Estuary, LLC,[object Object]
How do you use social media as a narrative platform?,[object Object],Activate audience participation,[object Object],[object Object]
Use social mobile media to drive readers to specific locations for more content discoveryPage 32Developed by: The Estuary, LLC,[object Object]
Benefits of using social media in your narrative,[object Object],Audience Connection and Engagement,[object Object],[object Object],Page 33Developed by: The Estuary, LLC,[object Object]
Benefits of using social media in your narrative,[object Object],Audience Connection and Engagement,[object Object],[object Object]
Community Building: Friendships and community forms around shared experiencesPage 34Developed by: The Estuary, LLC,[object Object]
Benefits of using social media in your narrative,[object Object],Audience Connection and Engagement,[object Object],[object Object]
Community Building: Friendships and community forms around shared experiences
Engagement/Co-Authorship: Opportunity for readers to share ideas about the story that can later be integrated into future story developmentPage 35Developed by: The Estuary, LLC,[object Object]
Benefits of using social media in your narrative,[object Object],Marketing and Promotion,[object Object],[object Object]

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Sxsw 2011 interactive_narratives_creating_the_future_of_storytelling