Elective
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Elective Presentation Transcript

  • 1. Future Of Sports Celebrities
    Their Identity, Status and Power over Internet
  • 2. Introduction
    Where here to discuss what is the Identity, Status and Power of sports celebrities on the web.
    How sports stars uses their Identity and Power to market their products or labels
    To show how sports celebrities will use their identity, Status and power on social media sites by 2012.
  • 3. Importance of Identity Today and by 2020
    A sports stars image is his best tool to maximize their earnings
    Creating a positive image will get a sport star a boost in his popularity
    The way a sport celebrity handles himself on and off the court will give him respect and a role model figure for people to follow
    As a celebrity protecting the image you created is your biggest mission if he wants to keep his brand and advertisment
  • 4. Identity and Social Media today and tomorrow
    Social media is a great tool for a sport celebrity to create his identity
    Sites like Twitter and Facebook gives them the power to share their daily lives with their fans
    Its creates a connection between the celebrity and the fans
    It’s a free marketing tool for their brand and products
    In the future its predicted that sports celebrities will have direct connection to their fans
    Web 2.0 has given the sports celebrities the power to control and create their images for the whole world to see
  • 5. Status
    Its often referred to their nicknames
    A sport star gets his status by the way he plays his sport
    It’s more of a streetname
    Guys like Dwayne Wade is referred to as Dwade, Lebron as King James and ShaquileO’neal as just Shaq
  • 6. Status and the internet
    Manufacturers of big name products tend to use the sports start aliases in their products
    Social media sites give their nicknames more popularityby creating fan sites or forums to a certain players
    A sports stars status can is one of the biggest factor in making huge profits
    Brands such Jordan is one of the most successful example of how a popular player and his status creates success
  • 7. A Sports Stars Power
    A sports stars power is his ability to influence people to buys his product or brand
    Greater power is obtained by a sport star thru his image
    Now a days young draft prospect with the potential to change a teams future gets the attention even before he is drafted creating a boost of sales in tickets
    A sports starts influence can change a whole cities image a big example is Cleveland, It now know as The City the Lebron James Built
  • 8. Power and Social Media
    Social media sites gives sports stars more power over
    Social media sites give sports stars another way to let the world know what they think
    A simple blog has the power to change create or destroy a sports stars or a teams image
    Its given the word “sports drama” a new meaning
  • 9. Conclusion
    Social media sites today and by 2020 will change the way how sports stars and fans communicate
    Identity is the sports stars best marketing tool while power is his best reward while status is the result of a sports start identity and power
    A sports celebrities power can influence his image his team and even the whole city
    With the emergence of social media came “sports drama”
  • 10. References
    Brinson, Will. "Helpful Tips For Sports Celebrities to Navigate Social Media." Linking Web Culture Entertainment | Uproxx. 07 Mar. 2010. Web. 18 June 2010. <http://www.uproxx.com/feature/2010/03/helpful-tips-for-sports-celebrities-to-navigate-social-media/>.
    Article gives helpful tips for sports celebrities using social media. Tips, as well as examples of what not to do, are presented.
     
    Broitman, Robin. "How-To: Build & Manage Your Brand Identity with Social Media." Interactive Insights Group. 21 Apr. 2009. Web. 18 June 2010. <http://www.interactiveinsightsgroup.com/blog1/how-to-build-and-manage-your-social-media-brand-identity/>.
    Article discusses your social identity and reputation. Links to a number of different articles on corporate identities, as well as business vs. personal branding.
     
    Postman, Joel. "Peachpit: Can You Control Your Brand, or Just Share It? Establishing Corporate Identity in Social Media." Peachpit: Publishers of Technology Books, EBooks, and Videos for Creative People. 20 Jan. 2009. Web. 18 June 2010. <http://www.peachpit.com/articles/article.aspx?p=1314635&seqNum=4>.
    Article deals with establishing an online identity and how to manage it. It’s main focus is corporations using social networks, but some of the same concepts can be used for sports celebrities.
  • 11. References cont’
    Crawford, Bryan “The Business of Social Media” Slam Online 01 Oct. 2009. Web. 19 Jun 2010
    Retrieved from:http://www.slamonline.com/online/nba/2009/10/the-business-of-social-media/
     
    Article gives insight on social media presently and why athletes use it. It helpful to understand why athletes use social media especially since the interview has extensive knowledge.
     
    Runge, Clint. “Finding Ways for Athletes to Leverage Your Social Media.“ 02 Jun 2010. Web. 19 June 2010Retrieved fromhttp://chiefmarketer.com/disciplines/online/0602-connecting-social-media-branding/
    Article talks about middleman and why social media is making them irrelevant. Article mentions brand and how social media can help with endorsement.
    Godwin, Jordan “Tricks or Tweet“ 30 Nov 2009. Web. 19 June 2010.
    Retrieved from http://www.chron.com/disp/story.mpl/sports/6743537.html
    Article mentions examples of people that are using social media correct to engage fans. Meanwhile it gives me individual that have brought controversy to themselves