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Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
Understanding The Big Data Opportunity Final
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Understanding The Big Data Opportunity Final

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A presentation given describing the opportunities for clients and agencies in the BIG Data space

A presentation given describing the opportunities for clients and agencies in the BIG Data space

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  • 1. Big Personal DataChallenges  &  opportuni1es  for  agencies  and  clients  Andrew  Gregoris:  Senior  Strategist    
  • 2. What is big data? The Three V’s Volume   Variety   Velocity  
  • 3. What is Big Data? Volume•  Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone.Figure  1:  Global  growth  of  digital  storage  capacity  1986-­‐2021   Source  Hilbert  &  Lopez  Policy  Exchange  2011   By  2020  112  ZeNabytes  of  data  (75%  growth  rate)    
  • 4. What is Big Data? Variety Structured data Unstructured data MASTER DATA (CUSTOMER, PRODUCT, SUPPLIER, TEXT, LOCATION), SENSOR DATA, ANALYTICAL DATA THAT AUDIO, VIDEO, RESIDE IN DATA WAREHOUSES CLICK STREAMS, /DATA MARTS LOG FILES
  • 5. What is Big Data? Velocity•  The challenge of velocity is the need to handle the speed with which new data is created and existing data is modified. New and modified data often must be available immediately upon creation for searching and analytics. –  Real-time text and metadata analysis –  Field-level updates to existing data, including user tags –  Real-time activity streams delivered in context to users and client applications –  Immediate incorporation of user activity data and feedback for use by the system
  • 6. Big data: Mobile at its heart 7,000  x  bigger   (Mobile  data)   (Social  media  data)   600bn  transac1on  per  day   86m  tweets  per  day   Source:    US  data:  Jeff  Jonas,  Chief  Scien8st:  IBM  En8ty  Analy8cs  Group  
  • 7. What is Big Data? A new type of ‘capital’… Big Data is actually a new epoch of human productivity  
  • 8. Big Data: Big Opportunities $1.8bn     60%     Geo-­‐loca1on  adver1sing  by  2015***   Increase  in  net  margins  for  retail*    Source:  •  McKinsey  Global  Ins1tute  analysis  2012  •  mobileSQUARED  Research  2011  •  ***ABI  Research    
  • 9. Big Data challenges: Privacy Who is in control? “The right to be forgotten” Private companies must allow users to delete all the data held about them. “Opt-in consent mandatory” Marketing data must be explicitly sought and not via implicit opt-in EU  Data  Direc1ve  2012:   key  areas  of  legisla1on  
  • 10. Big Data challenges: Privacy concerns differ by region %  Of  online  adults  concerned  about  their  privacy,  security  and  safety  online   84%   80%   58%   47%   Russians the least concerned / Germans the most!   Source:  Forrester  2011  Techographics  
  • 11. Big Data challenges: Privacy concerns differ by age %  Of  US  online  adults  concerned  companies  accessing  their  personal  data   64%   +65   44%   61%   33-­‐44   41%   59%   25-­‐34   38%   57%   18-­‐24   33%   Digital natives are the most comfortable with personal data   Source:  Forrester  2011  Techographics  
  • 12. What can people do?
  • 13. Big data: Opportunities for agencies & clients Personal Identity Data Enabled Data Insight Management Solutions & services (PIMS) Services
  • 14. ♯1  Big data: Opportunity ♯1 Personal Identity Management (PIMS) Customer  Facing  Systems  that  manage  peoples   personal  data  (their  data  permissions  &  Preferences)  
  • 15. ♯2  Big data: Opportunity ♯2 Data Enabled Solutions & Services American  Express:                   Link  like  love   Kynetx   Sync/  Tweet/  Save   Personal  Event  network     hNp://www.youtube.com/watch?v=Zkjae90ZZ7M&feature=relmfu   hNp://www.youtube.com/watch?v=Jd0ol7b48hw       hNp://www.youtube.com/watch?v=0B-­‐Km9vAIwo&feature=player_embeddedaa    
  • 16. ♯3  Big data: Opportunity ♯3 Data Insight services Organisa@ons  leveraging  big   Data  sets  to  build  insight  tools   and  services   -­‐Retail  planning   -­‐Media  planning   -­‐Market  share  analysis  
  • 17. Thank you :)

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