Share A Smile, Share Happiness

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  • 1. WHAT HAVE YO BEEN DOING? U
  • 2. SHE WOULD…Have something others wantBe approachableListen and make everyonefeel specialMake them want to invitetheir friends.Have no strings attached…
  • 3. CONNECTION > CONTEXT > MOMENTS
  • 4. W!"t’s s#$s%&c"l ( a)*u+ (I,& C-&a.?
  • 5. P/*p0& +"l12n3$“4e(4r/"m56
  • 6. T!&y(7e.&m)&r(8h/$i,& ,7e9: +7u,;…“@RickNyce: #wheniwaslittle shit was great!!! No bills, no worries, just some change in my pocket for the ice cream truck and I was good”
  • 7. T!&y(&x%7e<= +>e7 ?&e@6
  • 8. T!&y(=h97e(t!&i- /Ap/7i/Bc/6
  • 9. T!&yC7e(*v/7w!&l.2n3Dy(7e0"t/E. ( HFGPH
  • 10. NIJ KLAM$WINLO$“KP”(QNIJ FROST HFGPUVEWX?(
  • 11. “Y*r(>u."n<$t!& ZDt:a+& 3*a0$i<$h9[pBe<=” ( $A-2s+*t0&•  Money does NOT make you happy•  Happy people live longer•  Music makes us happy•  Happiness is Aspirational•  Bhutan measures Gross National Happiness•  Happiness never decreased by being shared – Buddha Source: Team Synthesis – Happiness Summit, London, May 2009
  • 12. W!"t(Eo/= +>i<$h9]e( t#$d#$w8h(2c/$c-&a.^ …_`EabTcdNefIce cream is part of the recipe for happiness…is proven to make you HAPPY… forces you to focus on the WONDERFUL NOW… is social & connects people… is democratic & affordable “moments of happiness” for all !
  • 13. H9[pBe<= =nC8 9$n/g Ee9h ( H#g @* i& a,8ij"t/ a? “#Dd5$n#8i#B?(
  • 14. W9Dlk= ZBilme("n3De(*nh9[pBe<=?(S/2z/$t!& .*m/Btn$m9;e(8h/$ m#:e?8,(:a-; +>e(:o.&n+$ T!2s(oo.&n+$ 36
  • 15. HZ:a?2z/$Y#mr<&lj&s( “c"p%2n/=s(2s(" <8a+& #p .2n@q bZ2l+$o?$a(Dir&t:e(*f(>a%[y(m#:e?8s.5$“WLAaP c"p%s”t$T!& <8a-8 #p 9$s#4i9D .*v/:e?8.(
  • 16. SO we aSKed tHem aGAINW/$a<;e@$a)*u+$“W>a-& c"p%s”( It’s about focusing on the now It’s a new Ola, it focuses on groups, on collective things This is better, sharing small moments of happiness not It’s bringing people together making your happy When you eat ice cream It’s contagious, you smile together you do share and those around you smile happinessDISCUSSION
  • 17. “S.2l/ C98c!2n3”(=c&n,&.
  • 18. “W>a-& c"p%s”( i?$ H9[pu$ P0"c/=
  • 19. “W>a-& c"p%s”(2n(Xt#7e<$
  • 20. “W>a-& c"p%s”(ghDe(soZ$s!*pt H!"p#$e%& (a)*o+,–-.e/0i+,
  • 21. “W>a-& c"p%s”($ O?$t!& e*.thHappy App > Smile > Share Happy > Digital Voucher
  • 22. “W>a-& c"p%s”($ Ej&rugh/7ev$
  • 23. “W>a-& c"p%s”(woi$T/4h(
  • 24. “S!"r/$H9[pux c2g!$T/4hy$ W/Dc#:e(8o(8h/$S.2l/$ M94hBe(
  • 25. “W>a-& c"p%s”(zo,;e@$i?$R*!(
  • 26. E97lu$D9ssn$bZ8…( 3,500 captures a week $650K media value / year / machine ($3.60/fan*) 36M TV impressions per year 200 TV impressions / submission [and it also sells ice cream!!!]* Vitrue: Value of a Facebook Fan, 2010
  • 27. M9;i?{ 8 c"p%&n …9Dl("b#mt(=h97i?{ New ways of working: S%&e@$a?E 9{i02tu|( From brief to delivery in 6 months O%&n?&s<$a?E W>a-2n3}(Collaborative cross-disciplinary teams. New partners, new relationships B-&a12n3$d#gn("l0$t!& i"l0=;( $ The Happiness Council
  • 28. T!& W:i0& ~"c!2n/$i< $jZ=t(8h/$b/{i?Bi?{… (
  • 29. S#$l/8s(•S!"r/$H9[pux T12n3 Y45!6,