Social Media on a Budget

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A presentation put together especially for Search Engine Strategies London 2012. It discusses the importance of a strategy even if your social media budget is limited and the dangers of using shortcut - and then shares some shortcuts.

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  • Is being useful enough? No. You have to be trusted.
  • Unless you’re the only one who can tell
  • There are 22 free tools mentioned here – but, really, a strategy is needed.
  • Pinterest with Pinspire, Stylepin, Minglewing, Reform Revolution, Thinng, GetVega and Gentlemint
  • Use Google Reader, Use Super Google Reader for Chrome, full RSS feeds,
  • A lot of social media monitoring solutions are expensive; often because they offer sentiment analysis – is it worth it?
  • Evri – hard to get to this page, use the long URL rather than the home page.
  • Oops
  • Strawberry Jam is brilliant
  • Google Chat alerts awesomesauce
  • Twitter to replace RSS? Therefore it’s broadcast. Is it really, though?
  • Better geographical targeting. Third year in a row of mentioning Pipes at SES.
  • Feeds Pearltrees by way of the hashtags
  • Doesn’t have the most links. Does well in Google.
  • People like to be mentioned
  • Good for your team to share finds
  • Take discoveries from Delicious and share, #fb for selective tweets
  • Social Media on a Budget

    1. 1. London | 20–24 Feb, 2012 | #seslondon Your social mediacannot look cheap @AndrewGirdwood
    2. 2. London | 20–24 Feb, 2012 | #seslondonUnless… @AndrewGirdwood
    3. 3. London | 20–24 Feb, 2012 | #seslondonWhat do you need? @AndrewGirdwood
    4. 4. London | 20–24 Feb, 2012 | #seslondonFrag-men-t-ationhttp://bit.ly/pinlist @AndrewGirdwood
    5. 5. London | 20–24 Feb, 2012 | #seslondon Your Command Centrehttp://supergooglereader.com/ @AndrewGirdwood
    6. 6. London | 20–24 Feb, 2012 | #seslondonSocial media monitoring @AndrewGirdwood
    7. 7. London | 20–24 Feb, 2012 | #seslondonCar insurance scan is OKhttp://www.evri.com/business/media @AndrewGirdwood
    8. 8. London | 20–24 Feb, 2012 | #seslondonHuman remains? NOT OK!Down with the Speed Freak Killer @AndrewGirdwood
    9. 9. London | 20–24 Feb, 2012 | #seslondonhttp://trap.it and http://beta.strawberryj.am/ @AndrewGirdwood
    10. 10. London | 20–24 Feb, 2012 | #seslondon Stalk Matthttp://ifttt.com @AndrewGirdwood
    11. 11. London | 20–24 Feb, 2012 | #seslondonIs it okay to broadcast? @AndrewGirdwood
    12. 12. London | 20–24 Feb, 2012 | #seslondonhttp://pipes.yahoo.com @AndrewGirdwood
    13. 13. London | 20–24 Feb, 2012 | #seslondonNot so popular  @AndrewGirdwood
    14. 14. London | 20–24 Feb, 2012 | #seslondon Paper.lihttp://paper.li/ This newspaper has over 53 thousand tweets @AndrewGirdwood
    15. 15. London | 20–24 Feb, 2012 | #seslondonhttp://danzarrella.com/ @AndrewGirdwood
    16. 16. London | 20–24 Feb, 2012 | #seslondon Raised $6.7m Collaborative Interest Graphhttp://www.pearltrees.com @AndrewGirdwood
    17. 17. London | 20–24 Feb, 2012 | #seslondonhttp://bufferapp.com and http://on.fb.me/sesselfb @AndrewGirdwood
    18. 18. London | 20–24 Feb, 2012 | #seslondon DM 12 people at oncehttp://tweetguru.net/multi/ @AndrewGirdwood
    19. 19. London | 20–24 Feb, 2012 | #seslondonShortcuts are dangerous @AndrewGirdwood
    20. 20. London | 20–24 Feb, 2012 | #seslondon 565 people @AndrewGirdwood
    21. 21. London | 20–24 Feb, 2012 | #seslondon http://bit.ly/sesrss http://on.fb.me/seseasy http://bit.ly/sesyoupagesThe original Facebook. Am I out of time? @AndrewGirdwood
    22. 22. London | 20–24 Feb, 2012 | #seslondon Monitor cheaply, react quickly Mention people Strategy is better than shortcutsYour take away @AndrewGirdwood
    23. 23. London | 20–24 Feb, 2012 | #seslondon Thanks!Picture Creditshttp://www.flickr.com/photos/the_justified_sinner/3704699851/http://www.flickr.com/photos/metalcowboy/410860767/http://www.flickr.com/photos/massimobarbieri/3185202042/http://thereifixedit.com @AndrewGirdwood

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