AD D IN G VALU E
J U LY 2 0 1 4
Andrew Girdwood
Media Innovations Director
Andrew.Girdwood@DigitasLBI.com
@AndrewGirdwood
• DigitasLBi’s Media Innovation Director
• Worked with brands of all shapes, sizes
and requirements
• An affiliate
• A gee...
Incremental sales
Incremental data
Sales the brand would naturally get
Sales marketing can reach
Sales just out of reach of marketing
Sales being stolen by c...
Data the brand would naturally get
Data marketing can reach
Data just out of reach of marketing
Data being stolen by compe...
Brand
In-House
Tech
TrackerNetwork
Agency
Where do
agencies fit?
We’re all publishers
1. Expertise
2. Integration
3. Relationships
4. Tech
5. Creative
6. Innovation
6 areas of agency value
Ask your agency for 5
recommendations for your
affiliate tool kit.
1. Expertise takeaway
Ask your agency for ideas on
how a SEO project can help
support affiliates.
2. Integration takeaway
Ask your agency about their
most recent event for
publishers.
3. Relationships takeaway
4. Tech takeaway
Ask for help.
5. Creative takeaway
Vice President
of Shiny Things!
Bob, the art
grad.
6. Innovation takeaway
Ask for a landscape of the
future presentation.
Trends
Impartial
Negotiation Strength
Image credits
• https://www.flickr.com/photos/oscar_return/9194311386/
• https://www.flickr.com/photos/droetker0912/554292...
Thanks!
Where to find me:
@AndrewGirdwood
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Affiliate Huddle - The Value Agencies bring to Affiliate Marketing

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Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads.

This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.

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Affiliate Huddle - The Value Agencies bring to Affiliate Marketing

  1. 1. AD D IN G VALU E J U LY 2 0 1 4 Andrew Girdwood Media Innovations Director Andrew.Girdwood@DigitasLBI.com @AndrewGirdwood
  2. 2. • DigitasLBi’s Media Innovation Director • Worked with brands of all shapes, sizes and requirements • An affiliate • A geek Who the hell am I?
  3. 3. Incremental sales Incremental data
  4. 4. Sales the brand would naturally get Sales marketing can reach Sales just out of reach of marketing Sales being stolen by competitors Incremental sales
  5. 5. Data the brand would naturally get Data marketing can reach Data just out of reach of marketing Data being stolen by competitors Incremental data
  6. 6. Brand In-House Tech TrackerNetwork Agency Where do agencies fit?
  7. 7. We’re all publishers
  8. 8. 1. Expertise 2. Integration 3. Relationships 4. Tech 5. Creative 6. Innovation 6 areas of agency value
  9. 9. Ask your agency for 5 recommendations for your affiliate tool kit. 1. Expertise takeaway
  10. 10. Ask your agency for ideas on how a SEO project can help support affiliates. 2. Integration takeaway
  11. 11. Ask your agency about their most recent event for publishers. 3. Relationships takeaway
  12. 12. 4. Tech takeaway Ask for help.
  13. 13. 5. Creative takeaway Vice President of Shiny Things! Bob, the art grad.
  14. 14. 6. Innovation takeaway Ask for a landscape of the future presentation.
  15. 15. Trends
  16. 16. Impartial
  17. 17. Negotiation Strength
  18. 18. Image credits • https://www.flickr.com/photos/oscar_return/9194311386/ • https://www.flickr.com/photos/droetker0912/5542920908/ • https://www.flickr.com/photos/stendueland/13688422355/ • https://www.flickr.com/photos/carbonfish/4280231834/ • https://www.flickr.com/photos/st3f4n/4420831134/ • https://www.flickr.com/photos/bwats2/182891457/ • https://www.flickr.com/photos/61423903@N06/7382239368/
  19. 19. Thanks! Where to find me: @AndrewGirdwood
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