Affiliate marketing is a wonderful but tough business. There's the challenge of working with longtail publishers, the challenge of getting incremental value from powerful coupon and cashback sites and coordinating with your other digital marketing efforts in SEO, PPC, content marketing, display and even your native ads.
This deck, designed for just a 20 minute presentation, is deigned to answer the question; "Do marketing agencies offer extra value?" Implicitly we wonder whether affiliate networks are neutral enough to run an account or able to coordinate with other marketing.
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