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Digitank Gaming Presentation

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Dan Hon of SIx To Start presents his digital trends in Gaming presentation at the inaugural DigiTank event in London.

Dan Hon of SIx To Start presents his digital trends in Gaming presentation at the inaugural DigiTank event in London.


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Transcript

  • 1. Six to Start Media for the games generation Dan Hon, Co-Founder
  • 2. Hi. I’m going to try and get you to think about games in a different way. Six to Start
  • 3. First, a chart. Six to Start
  • 4. Percentage of each age group that plays videogames 100% 6-10 11-15 16-24 75% 25-35 36-50 51-65 50% 25% 0% Out of 3,442 UK residents Source: BBC Research Paper, Gamers in the UK
  • 5. That was in 2005. Six to Start
  • 6. The Nintendo DS had been available for under one year. Six to Start
  • 7. Let’s stay in 2005. Six to Start
  • 8. That’s one year before the Nintendo Wii came out. Six to Start
  • 9. Things have moved on since 2005.
  • 10. So what’s the state of the art?
  • 11. Source: BBC Research Paper, Gamers in the UK
  • 12. Halo 3, Microsoft/Bungie Studios, 2007 Six to Start
  • 13. Call of Duty: Modern Warfare 2, Infinity Ward/Activision Six to Start
  • 14. Half-Life 2, Valve Software, 2004 Six to Start
  • 15. Professor Layton, Nintendo, 2007 Six to Start
  • 16. Dante’s Inferno, Electronic Arts, 2010 Six to Start
  • 17. Most stories, in most games, are absolutely terrible.
  • 18. Misfits, Channel 4/E4, October 2009 Six to Start
  • 19. We Tell Stories, Penguin, March 2008 Six to Start
  • 20. Smokescreen, Channel 4, September 2009 Six to Start
  • 21. Games are now a natural part of this generation’s media.
  • 22. dan@sixtostart.com www.sixtostart.com