WHAT’S                             TWEETER?                                                         Presented by:         ...
ANDREW HOFFMAN                             Executive Director at NeighborLink Fort Wayne &                             Nei...
SARAH QUEZADA                             Director of Operations at Mission Year                             CCDA Emerging...
140                             Characters                              or LessThursday, September 27, 12
Thursday, September 27, 12
COMMUNICATIONThursday, September 27, 12
STORY   MATTERS                             http://www.flickr.com/photos/meomi/3059512473/Thursday, September 27, 12
RELATIONSHIPS                             MATTERThursday, September 27, 12
SOCIAL MEDIA              STARTS WITH                A SOLID              FOUNDATIONThursday, September 27, 12
FACEBOOKThursday, September 27, 12
TWITTERThursday, September 27, 12
YouTubeThursday, September 27, 12
BLOGGINGThursday, September 27, 12
MICRO SITES - CAMPAIGNSThursday, September 27, 12
FOUNDATION IS KEYThursday, September 27, 12
WHAT MAKES A          GREAT FOUNDATION?             PURPOSE - Why does this website need to exist?             CONTENT - R...
SOCIAL MEDIA                             IS HAVING                             CONVERSATIONS                             O...
JUST A SET OF             COMMUNICATION TOOLSThursday, September 27, 12
WHAT MAKES SOCIAL                  MEDIA SITES UNIQUE?             ...is not that they allow individuals to               ...
QUESTIONS TO                 CONSIDER FOR                 ANY MEDIUMThursday, September 27, 12
WHAT                             SHOULD MY NON-                             PROFIT/MINISTRY                               ...
WHAT IS MY                    GOAL &                   PURPOSE?Thursday, September 27, 12
DEVELOPMENT &                              FUNDRAISINGThursday, September 27, 12
RECRUITMENTThursday, September 27, 12
BRAND                     RECOGNITIONThursday, September 27, 12
EDUCATION/TRAININGThursday, September 27, 12
A LIFE WITH SUBTITLESThursday, September 27, 12
DO I           HAVE THE           CAPACITY?Thursday, September 27, 12
WHO SHOULD BE       DOING SOCIAL MEDIA?Thursday, September 27, 12
HOW TO ENGAGE                       RELUCTANT STAFFThursday, September 27, 12
HOW TO CREATE THE                VOICE OF YOUR                ORGANIZATION?Thursday, September 27, 12
SHOULD I JOIN TWITTER?                                TUMBLR?                                WORDPRESS?                   ...
?                             QUESTIONSThursday, September 27, 12
SUGGESTED               SUGGESTED       BOOKS                  WEBSITESThursday, September 27, 12
SUGGESTED WEBSITESThursday, September 27, 12
THANK                              YOU!                       Andrew-Hoffman.com        Sarah Quezada                     ...
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What's Tweeter?

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If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.

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Transcript of "What's Tweeter? "

  1. 1. WHAT’S TWEETER? Presented by: CCDA National Conference Sarah Quezada Session Hashtag September 27th, 2012 #WhatsTweeter & Andrew HoffmanThursday, September 27, 12
  2. 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Nonprofit Communication & Social Media Consultant Community Engagement Strategist & Champion CCDA Emerging Leaders Cohort MemberThursday, September 27, 12
  3. 3. SARAH QUEZADA Director of Operations at Mission Year CCDA Emerging Leaders Cohort MemberThursday, September 27, 12
  4. 4. 140 Characters or LessThursday, September 27, 12
  5. 5. Thursday, September 27, 12
  6. 6. COMMUNICATIONThursday, September 27, 12
  7. 7. STORY MATTERS http://www.flickr.com/photos/meomi/3059512473/Thursday, September 27, 12
  8. 8. RELATIONSHIPS MATTERThursday, September 27, 12
  9. 9. SOCIAL MEDIA STARTS WITH A SOLID FOUNDATIONThursday, September 27, 12
  10. 10. FACEBOOKThursday, September 27, 12
  11. 11. TWITTERThursday, September 27, 12
  12. 12. YouTubeThursday, September 27, 12
  13. 13. BLOGGINGThursday, September 27, 12
  14. 14. MICRO SITES - CAMPAIGNSThursday, September 27, 12
  15. 15. FOUNDATION IS KEYThursday, September 27, 12
  16. 16. WHAT MAKES A GREAT FOUNDATION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionThursday, September 27, 12
  17. 17. SOCIAL MEDIA IS HAVING CONVERSATIONS ONLINE - Marta KaganThursday, September 27, 12
  18. 18. JUST A SET OF COMMUNICATION TOOLSThursday, September 27, 12
  19. 19. WHAT MAKES SOCIAL MEDIA SITES UNIQUE? ...is not that they allow individuals to meet strangers, but rather that they enable users to articulate and make visible their social networks. Social Network Sites: Definition, History, and ScholarshipThursday, September 27, 12
  20. 20. QUESTIONS TO CONSIDER FOR ANY MEDIUMThursday, September 27, 12
  21. 21. WHAT SHOULD MY NON- PROFIT/MINISTRY CONSIDER?Thursday, September 27, 12
  22. 22. WHAT IS MY GOAL & PURPOSE?Thursday, September 27, 12
  23. 23. DEVELOPMENT & FUNDRAISINGThursday, September 27, 12
  24. 24. RECRUITMENTThursday, September 27, 12
  25. 25. BRAND RECOGNITIONThursday, September 27, 12
  26. 26. EDUCATION/TRAININGThursday, September 27, 12
  27. 27. A LIFE WITH SUBTITLESThursday, September 27, 12
  28. 28. DO I HAVE THE CAPACITY?Thursday, September 27, 12
  29. 29. WHO SHOULD BE DOING SOCIAL MEDIA?Thursday, September 27, 12
  30. 30. HOW TO ENGAGE RELUCTANT STAFFThursday, September 27, 12
  31. 31. HOW TO CREATE THE VOICE OF YOUR ORGANIZATION?Thursday, September 27, 12
  32. 32. SHOULD I JOIN TWITTER? TUMBLR? WORDPRESS? FACEBOOK? YOUTUBE? FLICKR? MAILCHIMP? INSTAGRAM?Thursday, September 27, 12
  33. 33. ? QUESTIONSThursday, September 27, 12
  34. 34. SUGGESTED SUGGESTED BOOKS WEBSITESThursday, September 27, 12
  35. 35. SUGGESTED WEBSITESThursday, September 27, 12
  36. 36. THANK YOU! Andrew-Hoffman.com Sarah Quezada NeighborLink Fort Wayne Mission Year Andrew@NLFW .org Sarahq@MissionYear.org www.NLFW .org www.MissionYear.org Presentation At: www.Slideshare.net/AndrewDeweyThursday, September 27, 12
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