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If you had to communicate your organization's mission in 140 characters or less, could you do it? Is that even important? Communications has quickly become one of the most important aspects of our organizational responsibilities as well as one of the top traits of a successful leader in today's world. The social media craze is not new and the complexities that come along with it are not going away. Join us in a discussion around some core philosophies that support the use of new media.