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Taking SM to Next Level - Governor's Conference 2011
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Taking SM to Next Level - Governor's Conference 2011

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  • 1. TAKING SOCIAL MEDIA TO THE NEXT LEVEL Governors Conference on Service & Volunteerism October 12, 2011 Presented by: Andrew HoffmanTuesday, October 11, 2011
  • 2. ANDREW HOFFMAN Executive Director at NeighborLink Fort Wayne & NeighborLink Network Adjunct Professor at Huntington University Nonprofit Communication & Social Media Consultant Community Engagement Strategist & ChampionTuesday, October 11, 2011
  • 3. www.NLFW.orgTuesday, October 11, 2011
  • 4. st. louisTuesday, October 11, 2011
  • 5. ? WHO ARE YOU & WHY THIS SESSIONTuesday, October 11, 2011
  • 6. START WITH THE BASICS A B CTuesday, October 11, 2011
  • 7. JUSTA SET OF COMMUNICA TION TOOLSTuesday, October 11, 2011
  • 8. IT STARTS WITH A SOLID FOUNDATIONTuesday, October 11, 2011
  • 9. WHA MAKESA T GREA FOUNDA T TION? PURPOSE - Why does this website need to exist? CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining CALL TO ACTION - What do you want me to do? NAVIGATION - Descriptive, Easy, Direct, Functional DESIGN - Clean, Organized, Professional, Interactive CONTACT INFO - Can People Connect With You Easily? SEO & TRACKING - Make it easy for people to find. Track People’s Interactions SECURITY - Your Organization’s operations will dictate this functionTuesday, October 11, 2011
  • 10. Text SOCIAL MEDIA MANAGEMENT http://kelly.cybr.org/archives/2009/03/25/the-switchboard/Tuesday, October 11, 2011
  • 11. SOCIAL FEED MANAGERSTuesday, October 11, 2011
  • 12. GOOGLE ALERTS GOOGLE - MONITORING TOOLSTuesday, October 11, 2011
  • 13. GOOGLE READER GOOGLE - MONITORING TOOLSTuesday, October 11, 2011
  • 14. GOOGLE ANALYTICS GOOGLE - MONITORING TOOLSTuesday, October 11, 2011
  • 15. SOCIAL SHARINGTuesday, October 11, 2011
  • 16. MICHAEL HYATTTuesday, October 11, 2011
  • 17. MICHAEL HYATTTuesday, October 11, 2011
  • 18. CASE FOUNDATIONTuesday, October 11, 2011
  • 19. CASE FOUNDATION VIDEO INTEGRATIONTuesday, October 11, 2011
  • 20. CASE FOUNDATION SOCIAL MEDIA STREAMS INTEGRATIONTuesday, October 11, 2011
  • 21. SOCIAL NETWORK INTEGRATIONTuesday, October 11, 2011
  • 22. VOLUNTEER MATCHTuesday, October 11, 2011
  • 23. NLFWTuesday, October 11, 2011
  • 24. EMAIL MARKETINGTuesday, October 11, 2011
  • 25. EMAIL TOOLSTuesday, October 11, 2011
  • 26. EMAIL TOOL FEATURES TRACKING EVENT MANAGEMENT SURVEYS SOCIAL MEDIA INTEGRATION ONLINE P YMENT A INTEGRA TIONTuesday, October 11, 2011
  • 27. VIDEOTuesday, October 11, 2011
  • 28. VIDEO 48hrs OF VIDEO UPLOADED EVERY DAY OVER 3 BILLION VIEWS EVERY DA YTuesday, October 11, 2011
  • 29. STORY MA TTERS http://www.flickr.com/photos/meomi/3059512473/Tuesday, October 11, 2011
  • 30. CHARITY: Water $665k Raised So Far http://www.flickr.com/photos/meomi/3059512473/Tuesday, October 11, 2011
  • 31. MOBILE WEB & APP DEVELOPMENT Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/Tuesday, October 11, 2011
  • 32. MOBILE WEBSITETuesday, October 11, 2011
  • 33. MOBILE APPS Found at Mashable.comTuesday, October 11, 2011
  • 34. DIGITAL FUNDRAISINGTuesday, October 11, 2011
  • 35. CROWD-FUNDING KIVA.ORG 625,271 Kiva Lenders $244 Million in Loans 98.86% Repayment RateTuesday, October 11, 2011
  • 36. CROWD-FUNDING SMALLCANBEBIG.ORGTuesday, October 11, 2011
  • 37. TEXTING CAMPAIGN RED CROSSTuesday, October 11, 2011
  • 38. DONATION APP SQUARETuesday, October 11, 2011
  • 39. THE CLOUDTuesday, October 11, 2011
  • 40. GOOGLE DOCUMENTS ONE OF THE EASIEST COLLABORA TION TOOLS FOR TRADITIONAL OFFICE RELA TED TASKS.Tuesday, October 11, 2011
  • 41. GOOGLE+ HANGOUTS GIVE YOU ONE OF THE EASIEST W YS TO A HA GROUP VIDEO VE CONFERENCINGTuesday, October 11, 2011
  • 42. DROPBOX ONLINE FILE STORAGE AND SHARINGTuesday, October 11, 2011
  • 43. COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT OFFSET OPERATIONAL COSTS? $$$Tuesday, October 11, 2011
  • 44. LETS GET PRACTICAL Questions & Group ThinkTuesday, October 11, 2011
  • 45. Thank You! Andrew-Hoffman.com NeighborLink Fort Wayne Andrew@NLFW.org 260.710.7611 Presentation At: www.Slideshare.net/AndrewDeweyTuesday, October 11, 2011