Storytelling Basics

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A presentation on the basics of storytelling developed for the Paul Clarke Nonprofit Resource Center in Fort Wayne, IN. Presentation was given to nonprofit leaders and board members. I presented with Ryan Schnurr of FinchFilms.co

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Storytelling Basics

  1. 1. TELLING YOUR STORY ANDREW HOFFMAN, NeighborLink Fort Wayne RYAN SCHNURR, Finch Films STORYTELLING BASICS
  2. 2. THINK ABOUT A CURRENT STORYTHAT NEEDSTOLD
  3. 3. KNOW YOUR STORY WHO ARE YOU? WHAT DOYOU DO? WHERE DIDYOU COME FROM? WHAT’SYOURVISION? WHY DOES IT MATTER? WHAT DOYOUWANT METO KNOW?
  4. 4. NEIGHBORLINK'S ADVENTURES IN STORYTELLING
  5. 5. $0 MARKETING BUDGET WORKTHAT NO ONE HASTO SUPPORT TECH DRIVEN HUMAN SERVICES ORG SAD STORY AFTER SAD STORY INTRICATEVOLUNTEER PROCESS NO BIG NAME BOARD MEMBERS OR DONORS CHALLENGE AFTER CHALLENGE SOUND FAMILIAR?
  6. 6. WHAT DOYOUWANTTO KNOW ABOUT MORE? 350COMPLETED PROJECTS
  7. 7. PEOPLE DON’T CAREAT LEAST NOT INITIALLY
  8. 8. NLFW’S DIGITAL STORYTELLING STRATEGY
  9. 9. IDENTIFYTHE STORY RESEARCHTHE DETAILS DETERMINE & SET GOALS CHOOSE DISTRIBUTION CHANNELS DEVELOP CONTENT EXECUTE DISTRIBUTION STRATEGY ENGAGE & FOLLOW UP IF NEEDED MY PROCESS
  10. 10. THE BASICS
  11. 11. SET THE CONTEXT WHAT PROBLEM AREYOU TRYING TO SOLVE? AUDIENCE:WHO & WHY CREATING A STORYTELLING CULTURE
  12. 12. ANATOMY OF A STORY CORNERSTONE LANDSCAPE GROUP LOVES ELLEN
  13. 13. PROBLEM WHY? SOLUTION PRACTICAL MISSION CONNECTION
  14. 14. SERIES WITH PAYOFF RAISE THE ROOFVIDEO SERIES
  15. 15. $10,000 RAISED SUCCESSFUL LAUNCH OF NEWTOOL DOZENS OF NEW DONORS A DOZEN NEWVOLUNTEERS MUCH NEEDED MEDIA ATTENTION 3 COMPLETED ROOFS 1 CONTRACTOR PARTNERSHIP 4 COMPLETEDVIDEOS DOZENS OF PICTURES A STORY OFTRANSFORMATION
  16. 16. NARRATIVE/CULTURAL SHIFT SMALL THINGS SERIES
  17. 17. OUR SUGGESTIONS WHERE DOYOU GO FROM HERE?
  18. 18. FOCUS ONYOUR STRENGTHS USE THE STORIESYOU HAVE AVAILABLE CONSIDER ALL OFYOUR MEDIUMS THINK SERIES
  19. 19. COMMON PITFALLS
  20. 20. TRYING TO SAY TOO MUCH GUILT TRIPPING LACK OF STRATEGY POOR IMPLEMENTATION
  21. 21. LET’STALK ABOUTYOUR STORY
  22. 22. MOBILE PHONES BLOGS E-NEWSLETTERS PRESS RELEASES PRINT NEWSLETTERS TACTICS
  23. 23. ?

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