Social Media Hu J Term - Heather Schoegler

by Andrew Hoffman on Jan 06, 2010

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Day 2 of Friends, Tweets & Change included a presentation by Heather Schoegler, Director of Communications at Parkview Foundation in Northeast Indiana.

This is the presentation from whi

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Day 2 of Friends, Tweets & Change included a presentation by Heather Schoegler, Director of Communications at Parkview Foundation in Northeast Indiana.

This is the presentation from which she led a discussion with the students.

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Social Media Hu J Term - Heather Schoegler — Presentation Transcript

social media Heather Schoegler director of communications, Parkview Foundations Twitter.com/HSchoegler LinkedIn.com/HeatherSchoegler high-level highlights

read, research & retweet

@joelcomm

@sanderssays @chrisbrogan @ThisIsSethsBlog @StephenRCovey @charleneli @jbernoff

marketing 101 Goals Channels ROI

marketing 101

WHAT content do you put WHERE?

Personal

Professional

Goals Channels ROI

marketing 101

where exactly is social media?

Anywhere there is “community”

Facebook, Twitter, YouTube, Flickr, Blogs

Kiva.org and more!

Goals Channels ROI

research = insights

%$#@ Facebook

Over 350 million users , 50% of whom log-on in any given day

35 million users update their status resulting in 55 million status updates/day

2.5 billion photos are uploaded/month

3.5 million events are created/month

1.6 million active Pages including 700k local businesses

Avg. user has 130 friends

Most users are a member of at least 12 groups

70% of users are outside the U.S.

65 million active users access Facebook through a mobile device - Mobile users are 50% more active than non-mobile users

Via Brian Solis, PR 2.0

%$#@ Facebook Via Brian Solis, PR 2.0

apply it…get them to buy-in

what every company is asking about social media

How Where What

case studies

Vitamin Water Goals Channels ROI

Vitamin Water Launch Product WorldWide Facebook.com/ VitaminWater 1.098 million followers

Trident Layers Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009 Goals Channels ROI

Trident Layers Via ConvinceAndConvert.com “Trident Integrates Social Media with Print Ads” December 22, 2009 Launch a new product Integrated print ad w/Twitter (@ tridentlayers ) 214 Twitter followers

not just for profits

The Staley Foundation Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During the Great Recession) by Adam Boyden (Marketing Profs Daily) Facebook Twitter (@stales) LinkedIn

donation by action Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009 Hashtag Event Auction

donation by action Via Mashable “Donation by Action: the New Social Charity Model” by Drew Olanoff, December 30, 2009 #BlameDrewsCancer Blame-a-thon @drew to @drewfromtv

the Kutcher effect Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009 Goals Channels ROI Goals Channels ROI

the Kutcher effect Via Social Media Optimization “Examples of Successful Twitter and Facebook Campaigns” December 22, 2009 $ for nets Twitter 90,000 nets Attention from females Twitter, Facebook, video 200K fans

ne to watch

Pepsi Refresh project

Pepsi replaces Super Bowl ads with $20M social media campaign

Via Mashable “Pepsi to Skip Super Bowl Ads in Favor of $20M Social Media Campaign ” by Christina Warren, December 23, 2009 Potential Benefit Failure

challenges & limitations

Disclosure & the FTC

Crowdsourcing

Geotagging

Media Relations

Apps

QR Code

Augmented Reality

benefits & growth

Disclosure & the FTC

Crowdsourcing

Geotagging

Media Relations

Apps

QR Code

Augmented Reality

bottom line Interact Authenticity Connect w/Passions

bottom line Relationship Trust Economy Minimum: listen

end

Social Media Hu J Term - Heather Schoegler

by Andrew Hoffman on Jan 06, 2010

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Social Media Hu J Term - Heather Schoegler — Presentation Transcript